Project report

[PALASH CHATURVEDI]

Here is the draft project flow...  have a look at it and suggest changes ASAP.

some of the data is already there on the thread, but we have to make it more precise... 

the pointers will go in the ppt and the details will be mentioned in pdf files and hyperlinked to the slideshow

there will be one document with the whole project report and one for each section(so that it can be hyperlinked)

Please pick up one portion and post it on the thread before you start working on it

Then make a few pointers (in the same word doc) as well as a detailed study...

--
Thanks and Regards,

Palash Chaturvedi

9619724818

[Kartikeya Tiwari]

I can do the Market presence unless someone else wants to do it.

--
Kartikeya,
www.whackk.com
www.facebook.com/whackkemag

[Kush Loothra]

i'll do the "what are we doing" part

[PALASH CHATURVEDI]

Should we put some  STR music in the background... ???

[Mahima Mathur]

Hhahaha yes! Fancy.

[Kartikeya Tiwari]

--
Kartikeya,
www.whackk.com
www.facebook.com/whackkemag

[Kartikeya Tiwari]

Just spoke to Meghna, she's doing the Marketing olicies and objectives. But she does't have a laptop with her, so she'll be typing it all down on her phone and sending it in. Palash can you please put in in the format you want it?
Besides that, the target audience demographics and psychographics are very cleanly explained in their e-mail responses. The ones we asked them to type out for us. You could choose the best written one and just copy paste it.

--
Kartikeya,
www.whackk.com
www.facebook.com/whackkemag

[PALASH CHATURVEDI]

No problem....

Which track should we use for the background

[Kush Loothra]

Groovy Sense of timing!

[Mahima Mathur]

Peoples! Palash is going to put in the agency name. What shall it be?

[Kush Loothra]

Report on what we've done for the band so far. See if any edits are needed.

Kush

On Sun, Oct 28, 2012 at 7:03 PM, Kush Loothra <kushl...@gmail.com> wrote:

[Mahima Mathur]

Cheesy sense of timing. 

HAH! 

Sorry.

[Mahima Mathur]

Niche?

Nine?

Independent?

Snore.

[Kush Loothra]

lol snore sounds good...:P

Snore Advertising

[Mahima Mathur]

Saving Advertising

[meghna...@gmail.com]

Current Marketing Strategy

STR as a brand from the feedback and research we have done, is pretty much inconsistent and vague.
As of now they have pre dominantly no marketing strategy apart from their digital activities every now and then . That involve majorly FB contests and updates.
According to them their "marketing" is in their "music" and they don't want to spam people with too much coverage(which has not worked for them very well previously). Their gigs are their marketing strategy as their on stage presence is actually what defines them.

Our intentions for the brand

Our advertising and marketing strategy revolves around re-branding the Band in a way where the fans get to know the Band and its every aspect; and connects to the music and forms and opinion about it rather than being vague about it.
The core of the strategy being re-branding and repositioning the image of the band.

The mediums that we are using are
-digital
-print
-television(if possible)
-radio

Advertising till date

As mentioned before, their music is their advertising and marketing. And considering that is their view on the subject, they haven't really done much on that front.
Press and OOH-Their international gigs have got incredible response and have got them quite a few articles in newspapers, magazines, blogs etc.
TV-For their first album they came out with a video , which played on Vh1 .
Radio- They have done stints on Pirate Radio and their songs have played on other local radio channels.



Goals

-Rebrand and Reposition the brand STR through their album launch
-Establish each member as a brand to connect with and on the whole STR as a brand to reckon with
-STR fan base should increase and no of people with an "opinion about the band" should also show a marked growth.
-make the audience connect with the music and the album
- network for and of the Band to increase manifold.

Sent from BlackBerry® on Airtel

---

From: Mahima Mathur <dieto...@gmail.com>

Date: Sun, 28 Oct 2012 19:55:20 +0530

To: Kush Loothra<kushl...@gmail.com>

Cc: PALASH CHATURVEDI<pchatu...@gmail.com>; Kartikeya Tiwari<kartikey...@gmail.com>; <liv...@googlegroups.com>; <meghna...@gmail.com>; Paresh Pahuja<pareshp...@gmail.com>; Aseim Deo<asei...@gmail.com>; Bhavya Pandey<bhavya....@gmail.com>; Amrutha Vaidyanathan<amu.v...@gmail.com>; Amrutha Vaidyanathan<amuv...@gmail.com>

Subject: Re: Project report

[meghna...@gmail.com]

Hey..


If you want me to retune , refine or add some bits please let me know. Will do so.

Apart from that I hope the previous mail does the job.


Love
Kallu

Sent from BlackBerry® on Airtel

---

From: Mahima Mathur <dieto...@gmail.com>

Date: Sun, 28 Oct 2012 19:55:20 +0530

To: Kush Loothra<kushl...@gmail.com>

Cc: PALASH CHATURVEDI<pchatu...@gmail.com>; Kartikeya Tiwari<kartikey...@gmail.com>; <liv...@googlegroups.com>; <meghna...@gmail.com>; Paresh Pahuja<pareshp...@gmail.com>; Aseim Deo<asei...@gmail.com>; Bhavya Pandey<bhavya....@gmail.com>; Amrutha Vaidyanathan<amu.v...@gmail.com>; Amrutha Vaidyanathan<amuv...@gmail.com>

Subject: Re: Project report

[PALASH CHATURVEDI]

Kool...  

hey Kallo,

what were those names... 

that we kept for the project 

I'll put them too...

Love,

Pallu.... :)

[Kartikeya Tiwari]

Hahahaha...pallu !!

[PALASH CHATURVEDI]

Hhahahaa.... it would be fun.... like these Mtv people do.... bumpy, nature baba

And KT,

Would you please make a gist of the competitors,

[PALASH CHATURVEDI]

Hey,

Someone Please do the Target Audience thing....

Need some stuff for the Data as well.... do we need to include it

I have attached the draft ppt

any suggestions...????

[Amrutha Vaidyanathan]

My sincere apologies guys.. I'm still at work don't have the time to
contribute to this.. very sorry..

Sent from my iPhone

[PALASH CHATURVEDI]

Here is the final PPT... ... :)

Feedback please....

We need to send it ASAP....

[PALASH CHATURVEDI]

ooooops.....transition effect missing hai... have included it.... don worry... :)

Ab pass karo to mail karuun

[Amrutha Vaidyanathan]

It's awesome!!

Sent from my iPhone

> <Something Relevant.pptx>

[Kartikeya Tiwari]

Kadak chhe. Bhej de! Danny waise bhi apna fan hai Palash. Iske baad toh seedhe stay on ki team ki maarega woh.

--
Kartikeya,
www.whackk.com
www.facebook.com/whackkemag

[Kush Loothra]

I think that this is perfect!..:)

On Mon, Oct 29, 2012 at 12:00 AM, Amrutha Vaidyanathan <amu.v...@gmail.com> wrote:

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[Kush Loothra]

hahahaha...stay on ki team ki toh gandi waali maarega...:D

[Mahima Mathur]

So pretty. Par ye toh purani waali story daal di. Cockroach waali :P