A less likely promoter of yidishkayt, Emanuel Haldeman-Julius (1889-1951), was the child of Russian Jewish immigrants who rejected Judaism and became a free-thinking Debsian socialist. He was best known as editor of the popular socialist journal, Appeal to Reason, from his base in Girard, Kansas. To make both literary classics and socialist tracts available to the “masses” in inexpensive paperback editions, he founded Little Blue Books, and among the thousands of titles he published were Asch’s God of Vengeance (1918, Isaac Goldberg), Yiddish Short Stories (1923, edited and likely translated by Goldberg) and Great Yiddish Poetry (1924).