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John Hill
Chief
Executive
Trade
Show Coach
Tel: 516.473.7202
e-Fax: 631.980.4445
e-Mail:
jh...@johnahillandassociates.com
URL:
johnahillandassociates.com
tradeshowcoachonline.com
Member
of:
Execuleaders
- The Executive leadership Forum for Sales & Marketing,
HIA—Hauppauge
Industrial Association, Huntington
Camera
Club, LINK—local
Business Alliance,
Chairman
Of the
Advisory Board
DMA-LI
—the Direct Mail
Association of Long Island,
PCNA—
Pharmaceutical,
Cosmetic, Nutraceutical
Alliance, Event Coordinator
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About John Hill & Associates
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John A. Hill, Founder and CEO.
Trade Show Coach, Business Advisor and Marketing and Sales Specialist.
With over 30 years of experience developing and managing businesses,
John’s roles have included National Sales Manager, VP of Sales,
Director of Marketing, EVP and COO. He was also elected and served as
President & CEO of three public companies.
John provides his expertise in addressing and solving management and
marketing issues to organizations worldwide. He is a recognized expert in the area of strategic
management, specializing in the maximization of trade show use as a
vital element of marketing strategy.
johnahillandassociates.com
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NOTE:
Attention business groups, associations
and Long Island Chambers of Commerce.
Every year I make presentations to groups on Long
Island about trade shows. What to look for, types of
trade shows, and how to avoid making trade shows mistakes.
If
you are interested in having me, John Hill, Trade Show Coach make a
presentation to your group please contact my office at 516.473.7202
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News You Can
Use
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PC Magazine
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LongIsland.com Events Calendar. This
gives you all of the trade show, networking events, luncheons and other
business events that are happening on Long island.
It should be a "go to” web site to stay in the know for what
is happening on Long Island.
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Island
Business Affiliates
Go to www.clickiba.com
for the latest information on the Island Business Affiliates.
Long
island MidSuffolk Business Action
Go to www.limba.net
for the latest information on Long island
MidSuffolk Business Action
See John Hill the following:
Tuesday, June 3, 2008
Hauppauge Industrial Association Trade Show Follow Up “Leveraging
Your Leads”
Sandler Sales Institute 225 Wireless
Blvd., Hauppauge, NY 11788
Cost $30 for members $45 for non Members
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To My
Clients, Friends, Partners
and Future Clients:
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I was able to attend the HIA 20th Annual Long Island Trade Show & Conference on
Thursday, May 22, 2008. I attended the
Executive Breakfast with Brian Parsley from BuyGitomer Inc. as the
speaker. It was obvious that the people came to hear Brian, not for the
food, which according to some of the comments I heard, did leave
something to be desired. But believe me; Brian
was worth the price of admission. His
presentation was focused and inspiring.
The
Hardware EXPO 2008 held in May at the
convention center in Puerto Rico was well attended, with a lot of new
hand tools and other products for the building industry were
introduced. I am surprised that there are not more companies from Long Island who deal in hardware exhibiting at
this trade show.
Well, this is the month that my book, Tips and Tales from the Booth
will be introduced at my book signing at the Book Revue in
Huntington, NY. There should be a lot of
family, friends and business associates in attendance. I think that the
professionals, whom I was fortunate enough to have contribute some
chapters to my book, will bring out a crowd by themselves.
June is still a major month for trade shows with the MD & M East Show,
Plastec East, Eastpack, Atlantic Design Manufacturing
and ATX
East at Javits
Center in New York City leading the way.
To continued trade show
success,
John
Hill, Trade Show Coach
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SEE YOU ON THE 23rd!
Meet John for an Enlightening Q & A session, June
23rd, at Book Revue
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John Hill will be at Book Revue
for
the introduction and signing of his book, Tips and Tales from the
Booth: Avoiding Trade Show Mistakes
Huntington,
NY April 30, 2008 – John A. Hill, Founder of John A. Hill &
Associates, Inc. today announced the availability of Tips and Tales
from the Booth. John A. Hill will be at the Book Revue in Huntington, NY for
a book signing and Q & A Monday, June 23, 2008 from 7:00PM -
9:30PM.
Tips and Tales from the Booth provides an interesting and informative
approach to having a successful trade show experience. The author, a
seasoned business executive and trade show veteran takes the reader
through some of his experiences both in industry and in the trade
show arena.
Hill says, “Many books on trade show marketing can be boring in
their step by step approach. I want my reader to get valuable information
but I also want them to have a few laughs along the way.”
Tips and Tales from the Booth addresses the Pre-Show, Show and Post
Show efforts that are critical to any trade show success. “Only
one out of seven companies that exhibit at a trade show will have a
successful trade show experience, this book will provide the reader
with enough concrete information to make their trade show experience
a success” states Hill.
The book signing will take place at:
Book
Revue
313 New York Avenue
Huntington, NY 11743
Tel: 631-271-1442
on
Monday,
June 23, 2008 from
7:00PM
-9:30PM
John A. Hill & Associates, Inc. provides business facilitating,
trade show coaching, management advice, marketing assistance, sales
programs and training to small and medium sized companies who want to
increase revenue and expand their business utilizing trade shows as
the major component of their marketing program.
For additional information contact: John A. Hill on-line at jh...@johnahillandassociates.com
or by phone at 516-473-7202.
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”Tips
& Tales from the Booth”
By
John
Hill
Trade
Show Coach
Book
Description
This book takes the reader through some of the experiences of the
author, who is a seasoned veteran of the trade show industry. Mr.
Hill also shares with the reader questions from the subscribers and
his responses to those involved with trade shows that receive Mr.
Hill’s Newsletter, “Tips from the Booth”.
The book also covers the Pre-show, Show and Post Show efforts that
are so critical to a trade show success. For graphics, booths,
printing, mailings, security, drayage, and general information he has
solicited the help of some well know professionals with extensive
experience in their fields of expertise. It is interesting, humorous
and informative.
To
become a subscriber of the Newsletter “Tips from the
Booth”
Send an e-mail to jh...@johnahillandassociates.com
John Hill, Trade Show Coach
T: 516.473.7202
www.tradeshowcoachonline.com
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For our men
and women serving in the armed services:
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Something
cool that Xerox is doing.
If you go to this web site, www.letssaythanks.com,
you can pick out a thank you card and Xerox will print it and it will
be sent to a soldier that is currently serving in Iraq.
You can't pick out who gets it, but it will go to some member of the
armed services.
How
AMAZING it would be if we could get everyone we know to send one!!! Please
send a card!! It is FREE and it only takes a second.
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Questions
from the Booth...
John has the answers
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Dear Mr. Hill, Trade Show
Coach:
I recently attended the HIA Trade Show, and I was interested in finding
some handout to give to my clients as a show of appreciation for their
business. At each booth that offered promotional products I was
overwhelmed by the number of items on display. I left very frustrated
and confused and made no commitment or even came close to making a
purchase. Is there any advice you can offer me that will help me in my
quest
Jane R. Business Development
Port Jefferson Station, NY
June 2008
Dear
Jane:
You are
not along in your frustration in trying to purchase promotional items
for your company or clients. It seems every promotional company
that comes to a trade shows brings everything they have in their
office. If they offer 10,000 items, they think they must bring all
10,000 items. I have had a number of companies that sell promotional
products as clients. My suggestions to them as been to determine the
type of people who will be at the trade show and bring the appropriate
products related to that industry. For example: If you are at a
electronic show, bring products related to, or associated with
electronics. You as a potential buyer need to tell the promotions
person what industry you are associated with, the amount of money you
have allocated for this project and what you want to accomplish with
and for your clients. The promotion person should be able to help
you providing you have some idea what you are looking for. Again,
if the promotion person has “qualified” you effectively he
or she would know what you want, and what you are trying to accomplish
with this promotional product.
To continued trade show
success,
John
Hill Trade Show Coach
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Monthly Guest
Columnist
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 Steve
Horowitz, President
SL Com, Inc.
45 Hewes St.
Port Jefferson Station,
NY 11776
Let SL Com, Inc. be your out-source Telecom Department
CONSULTANTS - BUSINESS CONTINUITY - SERVICES CARRIER NEUTRAL -
T: (631) 331-3135
F: (631) 938-0599 C: (516) 480-6286
www.slcom-inc.com VoIP/Hosted VoIP/Key/PBX
INTRODUCTION
I first came in contact with Steve Horowitz at one of the many
committee meetings of ExecuLeaders. He is also one of the
Facilitators at the ExecuLeaders breakfasts. When he speaks people
listen, because he speaks with knowledge and experience. Anyone who
has the opportunity of working with Steve will be pleased with the
effort.
ARE
YOU READY?
It’s
3 am and the phone rings. No, you are not the President, but you
do have your own business and there is a problem. Maybe there’s a
hurricane and Long Island as a whole
is shutting down or maybe there’s been an accident and it’s
just your facility.
Do you know how you will
keep your customers serviced and your business alive, if the event is
hours, days, or even weeks in duration? Even a longtime customer
will shift loyalties if there is a disruption of your service.
What do you do first?
Do you know who to call? Do you have a contingency plan for you
staff? Your facility? Your technology? Do
you have an alternate communication strategy? Is your data backed
up off site?
Many small and medium size
business owners think of business continuity and disaster recovery as
an unneeded expense… they simply wait until the
hurricane is over or that insurance will pay for everything. This
is dangerous thinking because, first of all, an area wide event like a
hurricane is an unusual event, More common are power outages,
fires, or water issues that are affecting you and NOT your
customers.
“Over
60% of companies that suffer from a direct event (fire, explosion, windstorm)
and use their business interruption insurance never recover“
(Insurance Information Institute).
To read
the rest of the story and to find out more about SL Com go to www.slcom-inc.com
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Contact Us | Subscribe
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Important
note: The Tips from the Booth is
not a commercial publication but primarily for my Clients, Subscribers,
Prospects, Suspects and anyone interested in trade shows. I am not
compensated in any way by the providers of the products or services
mentioned in this Newsletter (except for John A. Hill & Associates,
Inc. (H & A) They are recommended because I know them, or
have used them personally, believe them to be the best or think they will
be helpful to my readers. If you haven’t done so, please add jh...@johnahillandassocaites.com
to your address book.
10
Talcott Drive, East
Northport, NY 11731
If you no longer wish to receive these e-mails, you can unsubscribe here.
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