When it came to giving a name to his idea, Mittal leaned towards more quirky than banal. He entrusted his ad agency to come up with something that would connect with a younger demographic \u2013 more respective to a dating website rather than a matrimonial one.
\u201CThe biggest advantage is that I can grow at my own pace,\u201D Mittal said. Since maintaining a certain gender ratio is critical for a dating platform, he couldn\u2019t just target speedy growth without paying heed to the end-user experience. \u201CIf I just start growing and growing, and don't look at the ratio, that would be a problem,\u201D he explained.
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