Google Analytics (GA) is a free service offered by Google that
generates detailed statistics about the visitors to a website. The
product is aimed at marketers as opposed to webmasters and
technologists from which the industry of web analytics originally
grew. It is the most widely used website statistics service,[1]
currently in use on around 57% of the 10,000 most popular websites.[2]
Another market share analysis claims that Google Analytics is used at
around 49.95% of the top 1,000,000 websites (as currently ranked by
Alexa).[3]
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