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DNA launches Gujarat edition with Zee; DNA Me to go national
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Bhaskar Group’s DNA has announced the launch of DNA’s Gujarat edition. Moreover, it has refurnished DNA Me, which comes complimentary with the daily in Mumbai on Sundays, and it would now be available across India as a national brand, besides being distributed with DNA in Mumbai.
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Emmanuel Upputuru to join Publicis India as National Creative Director
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Emmanuel Upputuru is set to join Publicis India as National Creative Director. His mandate will be to lead the Publicis India creative team and to partner with Hemant Misra, President and COO, and take the agency to the next level.
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MaXposure Media cuts first birthday cake for ‘&’; invests Rs 1.5 cr on promotions
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MaXposure Media Group is celebrating the first anniversary of its lifestyle magazine ‘&’ in India, which will be marked with a 15 km car rally in Delhi and Mumbai, while a Star Cruise is also on the cards. The Group has invested more than Rs 1.5 crore for the promotional activities of ‘&’ that are lined up for the next 4-5 months.
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Upbeat Raj TV plans to launch youth channel before Diwali; four news channels in the pipeline
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Raj TV is gearing up to launch a youth channel before Diwali this year. The channel will predominantly air music and interactive shows. This apart, the network also plans to roll out four news channels catering to the four southern states.
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Flashed yesterday: 47 case studies make it to Effie Awards 2007 shortlist
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The Bombay Ad Club has unveiled the shortlist for the Effie Awards 2007. Of the 47 shortlisted works, O&M leads with a maximum of 13 nominations. Lowe and FCB Ulka follow with nine and six entries, respectively.
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Exponential ad network Tribal Fusion introduces Dynamic Ads
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In a continuing commitment to online marketing excellence and industry innovation, technology-enabled media services company Exponential is launching Dynamic Ads, an advanced targeting service, through its Tribal Fusion ad network.
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After success with SMS 2.0 in NCR, Affle plans countrywide extension On iZone
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Affle, the UK-headquartered mobile media company, is looking at spreading its presence in India and will be extending its offering of SMS 2.0 countrywide within the next two months.
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AirCheck expands radio monitoring services to Ahmedabad On Radio Channel
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AirCheck India, an audio content identification service provider for radio, has announced its plans to expand its services to Ahmedabad. The company provides identification services of commercials and songs that are played on air across all stations in a city.
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Neo Sports Broadcast inks multiple distribution deals
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Neo Sports Broadcast has signed an agreement with cable network, InCable, to carry Neo Sports and Neo Sports Plus. Neo Sports also announced a long-term agreement with StarHub, a pay-TV provider in Singapore. The agreement would ensure live telecast and availability of Neo Sports in Singapore, starting September 26, 2007.
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BBC World news-on-demand broadband service attracts 5 major advertisers
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Audiences from outside the UK can now access to broadband news-on-demand service from BBC World, the BBC’s international news channel. Everyday, around 30 broadband-quality international news clips and hourly one-minute world news summaries can be watched by clicking on the ‘watch’ icon on www.bbcnews.com.
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BPL Mobile and Buongiorno launch icon-based WAP site for subscribers On iZone
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BPL Mobile and mobile VAS provider Buongiorno have joined hands to launch an icon-based WAP site for the subscribers of BPL Mobile. The network provider is planning to even create properties on the WAP site for brands to advertise on.
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Lotte plans marketing activities around kids; to usher in Diwali with Xylitol
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Confectionery major Lotte India has lined up some major marketing plans for the coming months. Besides associating with the third edition of Superskills, the company has planned contact programmes with children across 3,000 schools in the country. It will also launch its sugar-free gum, Lotte Xylitol, in India by the end of this year.
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Samsung, Giorgio Armani in strategic alliance for consumer electronic products
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Samsung Electronics and Giorgio Armani have entered into a strategic pact for development of innovative portable and home consumer electronic products, founded on the combination of Armani’s iconic design aesthetic and Samsung’s technology.
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Donear Suitings & Shirtings to get a touch of the Yuvraj Singh magic
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His six sixers boosted India’s chances at the ICC World Twenty20 tournament and thrilled an entire nation. Now the crown prince of Indian cricket, Yuvraj Singh, is out to lend the same panache to Donear Suitings & Shirtings as brand ambassador.
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International: IPG, WPP Finalists in Dell Review
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Computer Giant Aims to Consolidate $760 Million Account at Single Holding Company
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| News
from latest issue of Impact |
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The
Chinese Lure India With The Creative Life
TCL entered the Indian market in September 2004.
After HSBC and Lenovo, there’s a lot of
expectation from TCL in the Indian market. Present
in the Colour TV (CRT and Flat Panel), Air Conditioner,
Washing Machine and DVD segments in India, the
modest foray belies the Chinese conglomerate’s
global portfolio. Soon, the Indian market will
see small home appliances from TCL being launched
– like microwave ovens and induction cookers.
“We’re newcomers and we’ve only
been here for three years,” says Warren
Wang, MD, TCL India Holdings, in conversation
with impact. more...
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Battleground
Tamil Nadu: Kalaignar TV Challenges the Sun Supremacy
The much-chronicled launch of Kalaignar TV has
brought in new dynamics to the Tamil Nadu Television
space. It is wonderful news for the audience,
for whom the fare dished out today is richer than
ever before. If the TAM ratings are anything to
go by, Kalaignar TV is capable of closing the
gap with Sun TV. Unmindful of how the audience
is sliced, even on day one of Kalaignar TV (fueled
by a high decibel launch), Sun TV held its ground
– read audience – in Chennai and Tamil
Nadu. But the story of the coming days might well
prove to be an even closer battle. more...
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‘A
beginning has been made; focus will now be on
progress and strengthening of the medium’
Apurva Purohit, CEO, Radio City,
who has been elected the president of AROI, has
lots on her mind for the medium and its players.
In a brief interaction with impact, Apurva states
that be it regulatory, royalty or infrastructure
related, the focus of AROI would be on issues
directly correlated to ensuring the success of
the nascent industry. Together with the support
of its members, Purohit is confident that the
new body will emerge as a very strong entity that
will work aggressively towards the progress and
strengthening of the medium and industry in the
coming months.
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