NBA critical of fake stings; concerned about Government role in media...

[exchange4media]

Saturday, September 22, 2007 FEEDBACK  UNSUBSCRIBE ---------------------------------------------------------------------------------------------------- Dialogue Jobs View Point i Zone KID STOP Brand Speak Telepedia Radio Channel Blogs ----------------------------------------------------------------------------------------------------    NBA critical of fake stings; concerned about Government role in media The News Broadcasters Association has condemned the recent sting operation undertaken by Live India news channel, stating that any attempt by anyone to fabricate news and attempt to gain popularity at the cost of journalistic integrity could discredit television news and news media as a whole.  more...      Diary vs DAR radio pilot: Day-after-Recall gets the MRUC thumbs up, so far    On Radio Channel The MRUC has released the findings of a Radio Pilot it had undertaken to study the Diary versus Day-after-Recall (DAR) methodologies. As per the findings, the Diary method reports higher listenership across time bands, but at the cost of accuracy. The DAR methodology, though not entirely accurate, scores significantly in capturing accurate listenership behaviour.  more...      ESPN & Star Cricket together garner 47.2 per cent channel share during Indo-Pak Twenty20 match The India-Pakistan match of the ICC World Twenty20 that took place on September 14 touched a peak of 15.2 TVR, while it generated an impressive average rating of 12 TVR. During that particular match, the combined channel shares for ESPN and Star Cricket stood at an amazing 47.2 per cent, way ahead of all other channels.  more...    Men’s magazine FHM to be launched in India in October Next Gen Publishing brings the ‘For Him Magazine’ (FHM) to India by mid-October this year. FHM is a men's magazine brand that is published in 24 languages in 31 editions across 43 countries.  more...      Fanta brings back fun quotient in new TVC Coca-Cola India has kicked off of its new integrated marketing communication campaign ‘Ghoonth bhar shararat kar ley’ for its brand Fanta. The campaign features South Indian actress Trisha, who is the brand ambassador for the drink. The 40-second TVC has been shot in Bangkok with advanced special effects designed in Singapore.  more...      Willis D’Monte appointed Director of BIG Street Big FM has appointed Willis D’Monte as Director of Big Street. He will lead the OOH team and will take care of the day-to-day operations of the division. D’Monte will be reporting to Jayyant Bhokare, VP-Business Development, Big FM.  more...    Sampark PR adds three clients to its kitty    On PR Watch Sampark Public Relations has won three new accounts -- Citymax, Bluefrog, and Writer Communications.  more...    Hello FM to expand to Madurai, Tirunelveli, Tuticorin by early October    On Radio Channel Hello FM, which will complete one year of its operation in Chennai on October 2, is all set to expand its listener base to Tuticorin, Madurai and Tirunelveli by the first week of October.  more...      Uplinking permission to Jeevan TV withdrawn The Government has withdrawn the permission to Jeevan Telecasting Corporation Ltd to uplink their Malayalam TV channel Jeevan TV in India with effect from September 11. Promoted by the Kerala Catholic Church, the channel had failed to get clearance from the Home Ministry for telecast of news and current affairs.  more...    Buongiorno India gears up to capture growing Indian digital marketing space    On iZone In the present Indian digital market scenario, brands are constantly looking for innovative techniques to send their messages loud and clear to the appropriate TG. Buongiorno India, part of Buongiorno (Hong Kong) Ltd, has unveiled its plans to provide and distribute digital value-added services to the fast growing Asian and CIS markets.  more...    Big FM Delhi turns 1; weeklong on-air & on-ground activities planned    On Radio Channel Big FM will complete one year of operations on September 24. The network has planned weeklong on-air and on-ground activities as part of its first anniversary celebrations.  more...    Pradeep Gidwani appointed MD for Carlsberg, South Asia Breweries Carlsberg and South Asia Breweries has appointed Pradeep Gidwani as Managing Director for the company’s operations in India. Gidwani will assume his responsibilities with effect from October 15, 2007.  more...    Six Indian companies declared winners of Hewitt’s Top Company for Leaders survey Hewitt Associates has announced the results for its Top Company for Leaders 2007 survey. Six Indian companies to make to the elite list include Hindustan Unilever, Infosys, ICICI Bank, Wipro, Tata Consultancy Services and Thermax.  more... News from latest issue of Impact Ad Asia 2011 India: Mission Possible, say Madhukar Kamath and Bhaskar Das The thought, of getting AAAI President Madhukar Kamath and Ad Club Bombay President Bhaskar Das together, brought back memories of GoaFest and the Abbys, and of agencies aligning themselves to one of the two festivals. While the answer to questions on that are some time away, there is a larger common agenda, and the two bodies (along with other associations) are exploring ways to compliment each other better. For now, the mission is to bring Ad Asia 2011 to India. After a historic Ad Asia in Jaipur (2003), the two are optimistic about the possibility. But hey, there’s a pitch involved! And the ‘best creative brains’ in the country are working together to craft this pitch. more... New Ship, Same Course Tehelka has sailed many a rough sea in the journey from its tabloid format to the slick magazine it is today. Tarun Tejpal, the man behind the brand that till today stands for investigative journalism, looks positive as he holds in his hand Tehelka in its new avatar. While the look has changed, Tejpal insists that the DNA remains unaltered, which essentially is aggressive public interest journalism. As the title of his Letter from the Editor-in-chief reads, it is a ‘New Ship, Same Course’. Tarun Tejpal, in conversation with impact. more... Teasing the Consumer It’s a world of variants today, especially in the automobile industry. A simple search on the web is more than enough to introduce the consumer to all that is on offer. The challenge is to zip through the clutter, and that road now has more speed breakers. One tried and tested tool for launching a new bike or a car is teasers -- the buzz has proven to be successful in several cases. Obviously, it is also a tool to stall the buying decision, and make consumers await a new launch in the category they’re eyeing. After all, it’s a high involvement category. more...  Exclusive on exchange4media web site Advertisers to vie for that two square inch space on your mobile handset - Dr L Venkata Subramaniam, Research Staff Member, IBM India Research Lab - September 10, 07   “The entire offering is fashion-oriented and can be termed radical at times. The single line to sum it up is ‘Spykar: 18 till I die’. Spykar aims to sustain itself as a premium fashion wear brand, providing total casual dressing for the individual’s complete fashion needs.” - Sanjay Vakharia, Director-Marketing, Spykar Lifestyle Pvt. Ltd - September 10, 07 “I have seen that the Indian media is extremely sophisticated; the production values are great. Television is growing by leaps and bounds here. So by no means do I think that American or European television is more sophisticated. But what CNN is targeting is not the same as any national news network, and that includes the Indian news channels.” - Rena Golden, Senior Vice-president, CNN International - June 6, 07   “I don’t want a balance. I want more talk, less music. It’s as simple as that. And why should I have fewer ads that anyone else? This is business. It’s got nothing to do with being different. The more the ads, the merrier!” - Anil Srivatsa, Chief Operating Officer, Radio Today Broadcasting Ltd. - August 20, 07 The emerging ‘teleconomy’ (A MediaGuru Consultants study) FAQs on CAS TAM Industry feature Snapshot on IT industry Advertising in Print in H1 ‘07 -September 18, 07 There’s a Spec of Contribution in Your Future - Mar 29, 05 UNSUBSCRIBE   Since India has no anti-spamming law, we follow the US directive passed in Bill.1618 Title III by the 105th US Congress, which states that mail cannot be considered spam if it contains contact information, which this mail does. 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