On Sat, Oct 11, 2014 at 10:31 AM, jacky lau <
i90...@gmail.com> wrote:
> A big client will buy thousands of chips once. Are there any relation
> between big client and user manual publishing? No. So they don't think it's
> necessary to open their private property. When you are a big client, you are
> VIP, all document and source code is open to you. And if publish all
> technical documentation, competitors will know some technical secret (e.g.
> bug;) they don't want them to know.
> Open world is beautiful, but they will not actively participate if there is
> no return. Why some China soc company publish some documents and source code
> now? I think this is mainly for marketing. But no matter how, VIP priority.
Right now Allwinner is only good for tablets and STBs because
Allwinner supplies turnkey solutions. If documentation were more open
other applications could be developed. If customer can't get software
working for these other applications, they won't buy thousands of
chips. So if Allwinner wants to survive past the end of the tablet fad
they have to start developing these other markets. Otherwise when the
tablet fad is over it will be the end of Allwinner.
You also over estimate the value of "technical secrets". What is the
point of putting a secret h.264 encode/decode unit on the chip if half
of your customers can't get it working? Obviously Rockchip knows how
to make h.264 encode/decode since they have a similar unit on their
chip. And so does Freescale, TI, ST, etc. -- there is no big secret in
making h.264 hardware for people familiar with how to do it (hint, it
is an ISO standard). So by keeping the documentation secret you hide
nothing significant from your competitors and much, much worse -- you
keep your own customers from using the hardware they bought. Think
about it --- which is more important - hiding something form a
competitor that they probably already know, or getting your customers
to ship and buy more chips?
Bottom line - which one brings cash in the door - secret documentation
or getting as many customers as possible to ship?