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Aug 4, 2024, 5:24:02 PM8/4/24

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Inorder to help you better understand where you should spend your money for video for your first online course, we tapped our very own teachable:hq creators to see what video gear they use (and recommend) for creating and filming your online course.

But great video is only as good as great audio when it comes to scoping out the best equipment for teaching online. Creators noted the importance of investing in the proper audio equipment to help make their course material, podcasts, and webinars stand out.

Caitlin Miller, Caitlin Miller is the Manager of Content Marketing Strategy at Teachable. In her spare time, she's often found listening to vinyl records, buying too many house plants, and enjoying a run on the streets of Brooklyn.

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Andra Jones (00:00):

Today we are diving into something that is a little outside of the realm of norm when it comes to community building. So typically on this show I talk about building communities on social media, but today I'm switching my social media hat for my community builder hat in my paid community inside of the Savvy Social School. And I'm deep diving into the reasons why I decided to move platforms away from Teachable, which was the tech that supported the Savvy Social School, and towards Circle, which is our new community focused platform. Let's get into it.

Intro (00:47):

Welcome to The Savvy Social Podcast, the show that blends stories and strategies to help businesses create engaged and profitable online communities using the unique power of social media. And now, your host, Andra Jones.

Andra Jones (01:05):

I'm really excited for today's conversation because my guiding light, my word of the year is community. And I didn't realize that it would mean this big change when I made that my word of the year this year. But the reason that I chose the word community is because I really wanna focus on the amazing people right in front of me. Now, that's not to say I'm not out here, get new business cuz y'all see me on social media. We are posting a lot. We're talking about our offers, we're talking about our community. We are encouraging new people to join. And my time personally, as the founder of this company, is spent on how can we make things better for our members in the Savvy Social School, and how can we make things better for our clients that we serve on the agency as well. So as I was exploring this concept and how we can make things better, I was looking back through some of the feedback we got in our exit survey.

(02:04):

So when someone leaves the Savvy Social School, we ask them why they left, and then we do a survey for our members every year as well, sometimes twice a year to ask them, you know, what can we improve about the program and the tech aspect where we host our program, we were getting a lot of resistance and it took me a lot of kind of like mental work mindset work to accept that feedback because I actually really love how everything is set up. I love it. I love how I can find everything, but honestly, I made the thing. So of course I love it because that's how I made it. And even asking my team, you know, what are the challenges you're having? What are the feedback? Especially when a new team member comes aboard, you know, asking them, how do we make this thing better?

(02:49):

And the thing that was coming up time and time again, was the technological components of finding what they were looking for. And more specifically, people would say, there's too much here. And when someone says there's too much, like, there's way too much. That means there's no organization for the content, and they feel like they're just thrown into the deep end. And that's not a feeling that I want people to have. So before I dive into that, I also wanna talk about though why I chose Teachable, because I still do like and recommend it to this day. It's not like I'm anti teachable, but I started my first course in 2016. I launched Visually Savvy, which was the first course that I ever created. It was how to use Canva graphics. And y'all think about this, 2016 using Canva wasn't really that popular. In fact, a lot of my colleagues looked down at me because I didn't know Photoshop.

(03:44):

And I still, I mean, I know how to do some things, but like, it's gonna take me a minute. And a lot of you tubing to figure it out, right? So I like the Adobe products were way too complicated. So I latch onto Canva early on in my career, use it predominantly for all of my clients. And then I had people asking me, you know, how can we make this more accessible and approachable? And started Visually Savvy in 2016. And I built that course on Teachable. I looked at other platforms. I think Thinkific was there at the time. But those were the two main ones. It was like Teachable and Thinkific. I looked at the differences, the pros and cons, and I went with Teachable and I loved how easy it was to set it up. So I started with Visually Savvy.

(04:32):

And then when I was selling that course for about two years, very lightly, I think I made maybe 30 sales of the course. And then in 2018 launched the Savvy Social School. And with the Savvy Social School launch, I decided to move off of Teachable and onto a custom-built WordPress website. Now, I found the Membership Geeks who I adore and love, they were clients of ours at one point, and I love how their program is laid out. I loved every single piece of it. Their website was beautiful, the community was amazing and is amazing. I'm still a member to this day. And the way that they teach memberships is on a WordPress website using plugins and kind of creating your own custom experience. And I absolutely loved every piece of that. So I hit the ground running, built my own WordPress website, and it was great, y'all, I actually really enjoyed it.

(05:30):

It looked clean, but my members were having so many issues with it. Number one, I got a few people saying, Hey, I tried to check out and I can't check out. I messed something up. In that process of creating the checkout pages to where some people could not go through the checkout process, it looked like it was processing, the payment never went through. They were scared to hit it again because they didn't wanna get charged again. And I'm glad some people reached out to me and explain this issue. But in the back of my mind, I was thinking how many other people tried this and didn't reach out. Like I completely lost trust with those people. The other thing with the WordPress site is because it's a membership site, it was completely locked down, so you had to have a password to get in. I had so many members having trouble logging in for our live events.

(06:18):

So I would embed videos into the website for the live events. And there was, there's quite a number of people who would reach out to me and say, Hey, I tried to make this live event, but I just couldn't get past a login screen. And I know, again, something that I messed up completely. The third thing was our community. I again fast and built this community using another plugin and something about the connection to the community and the website wasn't working properly, . And so there was these things that were happening all at the same time. So I was on WordPress for less than six months and moved back to Teachable because my members gave me feedback that it wasn't working for them. And Teachable was easy. I loved how easy it was to upload content on the WordPress site. I had to, so had to have so many other like, plugins, plugins and added things.

(07:07):

Teachable is just one thing. It's like I can upload my videos, my PDFs and go. I also loved how easy it was to sell, especially internationally. So being that I'm in Canada and I charge in US dollars, I run a lot of my business in US Dollars unless you're a Canadian client. That was easy. But then as I started getting Canadian clients, having to charge Canadian taxes became very challenging and Teachable does all of that for me. So they charge all the taxes they need to charge so I don't have to worry about it. They remit it to the various government entities. It's just not a problem that I have to think about. And I loved it. And that's honestly one of the reasons why I stuck with Teachable so many years because they handled all of that. They also handled the affiliate payments.

(07:55):

So if someone was promoting the Savvy Social School, we have 50% off ongoing affiliate agreements with all of our affiliates. So our current price is just under a hundred dollars. So that means you're gonna get 50 bucks for every person that you recommend for every month that they're in the school. So it's a pretty lucrative deal, and I don't wanna have to manage all of that. So Teachable would manage that from end to end. They would have all of the affiliate tracking and then they pay out all of the affiliates as well. So at this point, I've been with Teachable for 16, 17, 18, 19, 21, 22, 23, going on eight years. So almost as long as I've run this business, I've been using Teachable to host my courses and my membership program. So it has been a really tough decision for me to actually examine. Is Teachable working for me?

(08:55):

And I've known for years that it wasn't perfect, but the more content that we add to the program, the less I wanna move all of that . The more history that we have there with our affiliate payments and our, our our student payments, I don't wanna have to move that. And then also I've been working with Teachable. So if you're on my email list, you've seen this on social media perhaps. I've hosted workshops for them, I've spoken at their virtual summits. I've been on their podcast, they've been on their YouTube channel, on their social media. Like I, I create content with them as like a, an influencer of sorts. I don't, I don't know how to describe it, but they pay me to teach workshops that I've been on their, their podcast. So I feel like we have a relationship and that makes it even harder to make this decision.