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⚼Shoe Dog: A Memoir by the Creator of Nike (English Edition) pdf download gratis ⚼Shoe Dog: A Memoir by the Creator of Nike (English Edition) testimonianze S ⚼scaricare Shoe Dog: A Memoir by the Creator of Nike (English Edition) ebook gratis

In this instant and tenacious New York Times bestseller, Nike founder and board chairman Phil Knight “offers a rare and revealing look at the notoriously media-shy man behind the swoosh” (Booklist, starred review), illuminating his company’s early days as an intrepid start-up and its evolution into one of the world’s most iconic, game-changing, and profitable brands.Bill Gates named Shoe Dog one of his five favorite books of 2016 and called it “an amazing tale, a refreshingly honest reminder of what the path to business success really looks like. It’s a messy, perilous, and chaotic journey, riddled with mistakes, endless struggles, and sacrifice. Phil Knight opens up in ways few CEOs are willing to do.” Fresh out of business school, Phil Knight borrowed fifty dollars from his father and launched a company with one simple mission: import high-quality, low-cost running shoes from Japan. Selling the shoes from the trunk of his car in 1963, Knight grossed eight thousand dollars that first year. Today, Nike’s annual sales top $30 billion. In this age of start-ups, Knight’s Nike is the gold standard, and its swoosh is one of the few icons instantly recognized in every corner of the world. But Knight, the man behind the swoosh, has always been a mystery. In Shoe Dog, he tells his story at last. At twenty-four, Knight decides that rather than work for a big corporation, he will create something all his own, new, dynamic, different. He details the many risks he encountered, the crushing setbacks, the ruthless competitors and hostile bankers—as well as his many thrilling triumphs. Above all, he recalls the relationships that formed the heart and soul of Nike, with his former track coach, the irascible and charismatic Bill Bowerman, and with his first employees, a ragtag group of misfits and savants who quickly became a band of swoosh-crazed brothers. Together, harnessing the electrifying power of a bold vision and a shared belief in the transformative power of sports, they created a brand—and a culture—that changed everything.



Philip Hampson Knight (born February 24, 1938), is an American billionaire businessman. He is the co-founder and chairman emeritus of Nike, Inc., and was previously chairman and CEO of the company.[2] As of July 23, 2020, Knight was ranked by Forbes as the 26th richest person in the Shoe Dog: A Memoir by the Creator of Nike (English Edition) world, with an estimated net worth of US$39.2 billion.[3][4] He is also the owner of the stop motion film production company Laika.


Knight is a graduate of the University of Oregon and Stanford Graduate School of Business. He ran track under coach Bill Bowerman at the University of Oregon, with Shoe Dog: A Memoir by the Creator of Nike (English Edition) whom he would co-found Nike.


Knight has donated hundreds of millions of dollars to each of his alma maters, as well as Oregon Health & Science University. He has donated over $2 billion to the three institutions.[5]


Phil Knight was born in Portland, Oregon to Bill Knight, a lawyer turned Shoe Dog: A Memoir by the Creator of Nike (English Edition) newspaper publisher, and his wife, Lota (Hatfield) Knight.[6][7] Knight grew
up in the Portland neighborhood of Eastmoreland, and attended Cleveland High School. According to one source, "When his father refused to give him a summer job at his newspaper [the now defunct Oregon Journal], believing that his son should find Shoe Dog: A Memoir by the Creator of Nike (English Edition) work on his own," Knight "went to the rival Oregonian, where he worked the morning shift tabulating sports scores and every morning ran home the full seven miles."[8]


Knight continued his education at the University of Oregon (UO), in Eugene, where he is a graduate brother of Phi Gamma Delta Shoe Dog: A Memoir by the Creator of Nike (English Edition) fraternity, was a sports reporter for the Oregon Daily Emerald[9] and earned a journalism degree in 1959.[10]


As a middle-distance runner at UO, his personal best was 1 mile (1.6 km) in 4 minutes, 13 seconds,[11] and he won varsity letters for his track performances in 1957, 1958 and 1959. In Shoe Dog: A Memoir by the Creator of Nike (English Edition) 1977, together with Bowerman and Geoff Hollister, Knight founded an American running team called Athletics West.[12]


Before the Blue Ribbon
Sports business that would later become Nike flourished, Knight was a Certified Public Accountant (CPA), firstly with Coopers & Lybrand, and then Price Waterhouse. Knight then became an accounting professor Shoe Dog: A Memoir by the Creator of Nike (English Edition) at Portland State University (PSU).[13]


Immediately after graduating from the University of Oregon, Knight enlisted in the army and served one year on active duty and seven years in the Army Reserve.[6] He next enrolled at Stanford Graduate School of Business,[6] where, for his small business class, Knight produced a Shoe Dog: A Memoir by the Creator of Nike (English Edition) paper, "Can Japanese Sports Shoes Do to German Sports Shoes What Japanese Cameras Did to German Cameras?," that essentially premised his eventual foray into selling running shoes. His ambition was to import high-quality and low-cost running shoes from Japan into the American market. He graduated with a master's degree in Shoe Dog: A Memoir by the Creator of Nike (English Edition) business administration from Stanford in 1962.[6]


Knight set out on a trip around the world after graduation, during which he made a stop in Kobe, Japan in November 1962. It
was there that he discovered Tiger brand running shoes, manufactured in Kobe by the Onitsuka Co. Impressed by the quality Shoe Dog: A Memoir by the Creator of Nike (English Edition) and low cost of the shoes, Knight called Mr. Onitsuka, who agreed to meet with him. By the end of the meeting, Knight had secured Tiger distribution rights for the western United States.[14]


The first Tiger samples would take more than a year to be shipped to Knight; during that Shoe Dog: A Memoir by the Creator of Nike (English Edition) time he found a job as an accountant in Portland. When Knight finally received the shoe samples, he mailed two pairs to Bowerman at the University of Oregon, hoping to gain both a sale and an influential endorsement. To Knight's surprise, Bowerman not only ordered the Tiger shoes, but also Shoe Dog: A Memoir by the Creator of Nike (English Edition) offered to become a partner with Knight and provide product design ideas. The two men agreed to a partnership by handshake on January 25, 1964, the birth date of Blue Ribbon Sports (BRS), the company that would later become Nike.[15]



Knight's first sales were made out of a now storied Shoe Dog: A Memoir by the Creator of Nike (English Edition) green Plymouth Valiant automobile at track meets across the Pacific Northwest. By 1969, these early sales allowed Knight to leave his accountant job and work full-time for Blue Ribbon Sports.[14]


Jeff Johnson, Nike's first employee, suggested calling the firm "Nike," named after the Greek winged goddess of victory,[16] and Blue Shoe Dog: A Memoir by the Creator of Nike (English Edition) Ribbon Sport was subsequently renamed Nike in 1971.[17]


Nike's "swoosh" logo, now consi


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