Thefinal version of ybot's logo is a precisely balanced merge of the custom mark and lettering.
Crafted to first and foremost be used as white or black, the logo effortlessly fits into a variety of branded settings, maintaining the integrity of ybot's identity wherever it appears.
Leveraging the brand guide, we developed a diverse array of assets for ybot, encompassing both digital and traditional media. This includes everything from billboards and posters to social media content, pitch decks, and beyond.
Building on the detailed work done in the wireframing phase, we took it up a notch by adding our own twist with contrasted sections to keep users engaged, hints of secondary orange to make highlights vividly clear, and created custom icons that introduced gradient and blur, all together giving the site's visuals a deeper, richer feel.
Issuing ESOP to their employees abroad is something that matters to ybot. Garzberg explains, We wanted everybody at ybot to participate and some of the people that we onboarded have never been issued stock in their life. And this is pretty phenomenal. This is where Cake came in handy.
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