One must always revert to absolute first principles to address any issue related to libertarianism or individualism or the same rose by any other name ...
There is the Non Aggression Principle (NAP) to start with.
What does it mean to not initiate the use of physical force against another?
This implies that the other has rights that you are about to transgress if you do so.
But what are these rights and how do they come about?
One can refer to tablets of stone that materialise out of a burning bush as the source of these rights, or the utterings of a very capable and ambitious man with an even more ambitious (older) woman behind him who egged him on and now has followers that throw homosexuals off buildings.
One can read Karl Marx, Mao, Pol Pot, Little Big Fat One, or Mein Kampff ... the list is enormous.
All of these from the Burning Bush to Little Big Fat One say what ethics and morality should be, ought to be, it is an abstract geometry game wherein you choose whatever axioms you prefer and then proceed with a logic that is internally consistent.
So if the first axiom is that Angry God In The Sky says that homosexuals are evil, then throwing them off buildings can be argued with internal consistency that yes they must be thrown off buildings.
Aristotle took another approach, looking at the nature of Man, and seeking to discover ethics and morality proper to Man.
Generally and mostly this got lost along the way until the likes of Locke and Adam Smith and Bastiat arrived.
Locke was still stuck to God's Hip and his followers in America came up with "God given rights" that is quaint but hardly scientific but fortunately sort of coincides with the nature of human beings.
Adam Smith and Bastiat followed an economic route, as to what works, and in that they developed a pretty good idea of what works, as an indication of where the source is that flows ethics and morality proper to human beings, the use of "Man" as the shorthand for human beings also quaint but long past being put to pasture.
Then comes Ayn Rand, a refugee from violent bloody Communism.
She develops Objectivism, embraces the term Capitalism, which only arrives in the literature many decades after Adam Smith and Bastiat conceive of and name the phenomenon that is the free market.
The free market is the free market, whereas Capitalism is a market based activity that is found immersed in political ideologies running from uber fascist on the "Right" to uber communist on the "Left".
Contemporary equivalents of this today are Singapore and Mainland China respectively.
When Ayn Rand develops Objectivism she proceeds from Aristote and defines her own "Nature of Man" (NoM).
However, she projects herself as the essence of the NoM.
Like the religious fanatics throwing homosexuals off buildings because they are against the "nature" of what their Angry God intended Man to be, not acknowledging and taking responsibility for His Very Own Effing Ups, so Ayn Rand considers any and every instance of altruism a Sin deserving of a fictitious Randian Hell In Eternity.
She does the very same mistake as the moffie killers.
The reality is that human beings have evolved through a process of natural selection, which until a valid alternative scientific model arises, if it ever will, is the best that we can scientifically use to consider what is the nature of human beings?
We should also be proactive and get rid of the term "Nature of Man", like we should get rid of the by now not only imprecise but highly toxic word Capitalism to promote the free market.
The Aristotelian idea that the nature of human beings, Nature of Humans (NoH), be the proper source of ethics and morality sure trumps burning bushes and ambitious Alpha males with even more ambitious Alpha females driving them ... or some frumpy looking German academic or bloodthirsty criminal who in a thousand steps or miles or whatever waving his Little Red Book has caused human pyramids of death unmatched by any other human monstrosity.
Ayn Rand's version is far too short and too biased as the NoH.
Via statistical sampling and modern technology we can discover and define a far more comprehensive NoH.
In a nutshell, the vast majority of us love and desire individual freedom, a bell curve would shape us as ranging from uber egoistic to uber altruistic, Ayn Rand and Mother Teresa being useful respective outlier representations, and a similar bell curve would show how much the breathing in of asbestos fibres spewed artificially into the air by a third party manufacturer that we have not signed the terms of service with will have us die in agony with lung cancer.
From the NoH we can establish the rights of individuals and when the NAP is being transgressed.
The NAP is thus relative to the NoH.
Even better, Trevor Watkins' no harm without consent unites the NAP and the NoH automatically.
A magnificent shorthand, made shorter still as harm with consent, hence, HWC.
We can state that HWC = NoH + NAP.
This sure beats the Burning Bush, The Camel Man, Das Kapital and the Little Red Book ... 😊
Hence, working from this, whether individuals choose to build companies or work as sole proprietors is just a matter of individual choice, HWC.
If you want to work for a company with a hey ho, CEO, look how wonderful I am and check out my lekker chicks, ekse, who torments you and works you like a slave then it is your rightful choice, harm with consent, HWC.
If you cannot stand that corporate crapatitis, like I just, just, just recurring cannot, show them, the corporates that is, your biggest possible Middle Finger and do your own thing ... even if you may still harm yourself, but hell, your choice, HWC 😅
Of course, not all CEOs and executives are like that, and Lone Wolf Sole Proprietors can be beasts in jeans and flip flops too, and I must confess that despite all my grandstanding I am told daily and often what to do by another, but then she is my wife and she is in charge and there is always HWC for me to fall back upon as moral justification ... 😊