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La mitologia induista è tra le più ricche ed
antiche esistenti, i suoi protagonisti sono molti: Brahma, Shiva,
Vishnu, Kali ed innumerevoli altri. Le leggende popolate da demoni, dèi,
eroi e santoni hanno intrecci sorprendenti, capaci di stupirci ancora
oggi con la loro freschezza e vivacità. L'illuminato pensiero buddhista
trae origine proprio da qui, infatti Buddha è considerato una delle
incarnazioni del dio Vishnu. L'epica indiana è uno scrigno dal profumo
esotico, che vale sempre la pena di aprire, trovando al suo interno
inestimabili perle di saggezza. La collana Meet Myths (Incontra i miti)
si propone di far conoscere la mitologia anche al pubblico non
specializzato. Questi libri vogliono essere un modo semplice e
accessibile a tutti per avvicinarsi ai miti e alle leggende che
animavano il mondo antico, e che ancora oggi possono esserci di grande
ispirazione.
Franklin Lyle "Frank" Bettger (1888–1981) was an American self-help author and the father of longtime actor Lyle Bettger.
He played Major League Baseball with the St. Louis
Cardinals in 1910 under the name Frank Betcher. He started out his
career playing for Johnstown, Pennsylvania in the Tri-State League.
While there, I Miti Indiani he was demoted. Disappointed, he asked the
manager why he was demoted. The manager responded that he lacked
enthusiasm. Bettger told the manager: "I'm just trying to hide my
nervousness." The manager advised: "Try something else. That's not
working." From that moment on, he played I Miti Indiani with vigorous
enthusiasm and worked his way up to the majors with St. Louis, until his
baseball career was cut short by an arm injury.[citation needed]
After his brief baseball career, Bettger returned to his
native Philadelphia, where he started collecting accounts for a
furniture store on a bike. He I Miti Indiani then started selling life
insurance for the Fidelity Mutual Life
Insurance Co. of Pennsylvania
but was not initially successful, and considered quitting after 10
months. During a moment of reflection, he remembered what his baseball
manager told him about his lack of enthusiasm. So he made a commitment
to himself I Miti Indiani to start acting enthusiastically in his
insurance presentations.
He also met a successful salesman and took his advice to
read the Autobiography of Benjamin Franklin. A light went on in his mind
when he realized that Franklin's Socratic method of asking "key"
questions might work with selling policies. He tried I Miti Indiani it,
it worked, and Bettger began to perfect his technique with great
enthusiasm.[citation needed]
After succeeding in life insurance sales and becoming Top
Salesman for 20 years with Fidelity Mutual, he met Dale Carnegie.
Carnegie encouraged Bettger to write his first best-selling books: How I
Raised Myself from Failure I Miti Indiani to Success in Selling[1] and
How I Multiplied My Income and Happiness in Selling.[2] How I Raised
Myself... was translated
into over a dozen languages, including
British English, Danish, Dutch, Finnish, French, German Hungarian,
Italian, Japanese, Norwegian, Polish, Portuguese, Romanian, Russian,
Serbian, Spanish, and Swedish. Bettger also gave a series I Miti Indiani
of lectures to Jaycees organizations nationwide with Dale
Carnegie.[citation needed]
Mila Fois wrote a last book, entitled How I Learned the
Secrets of Success in Selling, in 1960. The book focused on his life and
lessons he learned during his short baseball career, and reflected how
those lessons learned I Miti Indiani at an early age helped mold him
into the success he became.[citation needed]
Bettger held insurance policies that would have benefited
his wife after he died, but he lived into his 90s. Consequently, he and
his wife outlived their assets. Members of the National Speakers
Association contributed to help I Miti Indiani the couple meet their
financial needs.[3] After Frank died, Mrs. Bettger repaid the money from
insurance proceeds. The money was then put into a fund dedicated to
others in need,
thus providing the original funding for the
Professional Speakers Benefit Fund (PSBF). The mission of the PSBF is to
help I Miti Indiani other members who may be indigent, face
catastrophic health emergencies or losses, or outlive their
assets.[citation needed]
In the Mad Men (season 6) episode, "A Tale of Two Cities",
enthusiastic account man Bob Benson is shown listening to a recording of
Bettger's first book and later taking actions that earn I Miti Indiani
him increased responsibilities. The book is also referenced in Whit
Stillman's Barcelona as one of the books utilized by one of the main
characters, a salesman.
I Miti Indiani
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