Fwd: Top 5 reasons to attend Engage! Conference and Expo - Feb. 16-17, 2010 in NYC
Beth Gallaway
Beth
From: Chris Sherman <ch...@showinitiative.com>
Date: Fri, Dec 4, 2009 at 5:11 PM
Subject: Top 5 reasons to attend Engage! Conference and Expo - Feb. 16-17, 2010 in NYC
To: "informatio...@gmail.com" <informatio...@gmail.com>
The game industry and toy industry professionals mashup at Engage! Conference and Expo this February 16-17, 2010 in NYC.
Here's why you need to be there too:
1) Toy manufacturers are building online games as extensions to their product lines. Just as blockbuster movies must have a game, toy companies are now building online and mobile games based on their major brands and manufacturing toys based on major online-only games.
2) Engage! brings together the leaders from the toy, game and entertainment industries and provide critical cross-industry learning and valuable NEW business partnership and networking opportunities. This is where you find knowledge, contacts and business.
3) Hear from top toy and game developers, technologists and marketers on how they are integrating online games, virtual goods, virtual worlds, branded apps and web-enabled toys into their product strategies. Special case studies analyze business partnerships between toy manufacturers and game companies.
4) Other game conferences re-connect you with the same people over-and-over again. We guarantee to broaden your thinking and your network. Engage! Conference and Expo is co-located with Toy Fair, the 25,000-person annual toy industry tradeshow. Already 5,800 executives are pre-registered to walk the Engage! Expo hall. See a partial attendee list here.
5) Game designer Will Wright, Founder, Stupid Fun Club, Creator, Spore & The Sims (yes, his next project merges toys and games) will deliver the opening keynote. He will look at toys, play, and the product development process from a new perspective.
Speaker highlights below. I hope you can join us. You won't be disappointed.
Chris Sherman
http://www.EngageExpo.com
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Hear from top toy industry developers, technologists and marketers on how they are integrating online, games and virtual goods into their product strategies:
- Will Wright, Founder, Stupid Fun Club, Creator,
Spore & The
Sims (yes, his next project merges toys and games)
-
Natalie Hornsby, VP of Marketing, Cepia LLC
(creators of the wildly popular Zhu Zhu Pets
toys)
- Kenneth Locker, Senior Vice President, Digital Media,
Cookie Jar
- Peter Marx, Vice President of Production & Technology,
Mattel
- Dave Finnegan, Chief Supply Chain and InBearmation (Information)
Officer, Build-A-Bear Workshop
- Joe Lowandas, President, Smith & Tinker
- Steve Grimes, Chief Digital Officer, The Topps
Company, Inc.
- Cynthia Neiman, Vice President, Marketing & Business
Development Mattel Digital Network
- Krista Marks, General Manager, Disney Online
Kerpoof Studios
- Michelle Paolino, Senior Marketing Director,
Hasbro
- Jesse Soleil, Vice President, Emerging Media and Technology,
eScholastic
- Carlin West, Executive VP, Acquisitions & Development,
4Kids Entertainment, Inc.
- Jeffrey Fleishman, Assistant VP, Business Development,
Sesame Workshop
- Reyne Rice, Trend Specialist, Toy Industry
Association
- Richard Gottlieb, President, Richard Gottlieb's
USA Toy Experts, LLC
- George Zaloom, Founder & CEO, FaceChipz distributed by
Hooga Loo Toys
- Josh Fisher, Executive Producer, Brandissimo
- Ginny McCormick, Interactive Director, Techno Source
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Special case studies analyze business partnerships between toy manufacturers and game companies
1) Hasbro and Electronic Arts
give a behind the scenes look at the success of Hasbro's Littlest Pet Shop
Online collaboration
2) NetDevil and LEGO
provide a look the collaboration required to create LEGO Universe.
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Get a look at the future of play from leading venture capitalists, researchers and journalists:
- Tim
Chang, Principal, Norwest Venture Partners (NVP)
- Anita Frazier, Industry Analyst, Toys & Video Games,
NPD Group
- Julia Angwin, Technology Editor, The Wall
Street Journal
- Michael Cai, Vice President of Video Games,
Interpret
- Cynthia Breazeal, Associate Professor of Media Arts and Sciences,
MIT Media Lab
- Barry Gilbert, VP & Research Director,
Strategy Analytics
- Jeremy Liew, Managing Director, Lightspeed
Venture Partners
- Fred Wilson, Managing Partner, Union Square
Ventures
- Will Kohler, Principal, Prism Venture
- Ryan McIntyre, Managing Director, Foundry Group
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Hear from leading online game professionals about how they are expanding their business using virtual goods and freemium models:
- Sam
Lewis, System Design, ZeniMax Online Studios
- John Vechey, Co-Founder, PopCap Games
- Laralyn McWilliams, Creative Director, Free Realms,
Sony Online Entertainment
- Jason Robar, Vice President, The Amazing
Society - A Gazillion Entertainment Game
Studio
- Ryan Seabury, Creative Director, LEGO Universe & Founder,
NetDevil
- Wade Tinney, CEO, Large Animal Games
- Izzy Neis, Senior Community Safety Lead,
Gazillion Entertainment
- Jason Willig, Sr. Director & Group Business Manager, Hasbro Division
at Electronic Arts
- Bruno Uzzan, CEO, Total Immersion
- Margaret Wallace, CEO, Playmatics
- Nathan Pearce, Director of Skunkworks, Sony
Online Entertainment
- Simon Jeffrey, Chief Publishing Officer, Ngmoco
- Nicole Lazzaro, Founder and President,
XEODesign, Inc.
- Jean-Francois (Jeff) Tremblay, VP Business Development,
Frima Studio
- Charles Edward Hudson, Vice President, Business Development,
Serious Business
Early registration is open until January 15th. View the full schedule and speaker list online at http://www.engageexpo.com
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