BtoB's Hands-On Newsletter for December 12, 2007

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----- Forwarded Message ----
From: BtoB <ale...@btobonline.com>
To: grahamcommunic...@yahoo.com
Sent: Wednesday, December 12, 2007 4:28:49 PM
Subject: BtoB's Hands-On Newsletter for December 12, 2007

This Issue: December 12, 2007

FROM THE TRENCHES: Opt-in voice messaging service streamlines marketing campaign

TECH NEWS: CNBC, Yahoo Finance partner on global distribution of content

CONFERENCE LINKS

» From the Trenches

Opt-in voice messaging service streamlines marketing campaign
By Rebekah Tsadik

Challenge: Metis/America Marketing had to deliver big results, tackling clients such as the NFL. So when its voice messaging strategy fell short of expectations earlier this year, the company needed to find help elsewhere, without interrupting the rest of its marketing program for a wholesale client that sold high-end kitchen, bath, lighting and other fixtures.

Metis needed a more targeted strategy that reached out to architects, interior designers, builders and others to alert them of new store openings. The goal was to generate qualified b-to-b foot traffic at new stores, said Teresa Caviness, president of Metis, a full-service direct marketing agency with b-to-b and b-to-c clients. Metis works from companies in every sector, from financial services to retail to manufacturing.

Solution: Metis scrapped the phone service it had been using and signed up for Vontoo’s services after a successful trial period. Not only was Vontoo more cost-effective but the transition “was absolutely seamless,” Caviness said.
FULL STORY

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» Tech News

CNBC, Yahoo Finance partner on global distribution of content

Englewood Cliffs, N.J.—CNBC and Yahoo Finance Wednesday announced an agreement to distribute content from CNBC, CNBC Asia, CNBC Europe and CNBC.com to Yahoo Finance users worldwide. The announcement represents CNBC’s first global online alliance and Yahoo’s first global finance video.
FULL STORY

TNS reports ad spending up 0.2% in first nine months

New York—U.S. ad spending totaled $108.2 billion for the first nine months of this year, up 0.2% over the same period last year, according to TNS Media Intelligence.
FULL STORY

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» Tech News

Microsoft, CNBC partner on ad syndication

Redmond, Wash.—Microsoft Corp. and NBC Universal’s CNBC announced they have formed a strategic alliance to bring relevant advertising to the more than 2.6 million unique monthly business-oriented visitors to CNBC.com.
FULL STORY

‘BtoB’ survey finds marketers plan to increase budgets in 2008

Chicago—BtoB’s “2008 Marketing Priorities and Plans” survey found that 60.1% of b-to-b marketers plan to increase their marketing budgets next year.
FULL STORY

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» CONFERENCE LINKS

Jan. 13-16
2008 Sales & Marketing
Wigwam Golf Resort, Phoenix

Jan. 30-31
SIIA Information Industry Summit
Cipriani, 42nd Street, New York

Feb. 24-26
MarketingSherpa's 3rd Annual Email Summit & Expo 2008
InterContinental Hotel, Miami

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