BtoB's Hands-On: Search Newsletter for January 2, 2008

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Sent: Wednesday, January 2, 2008 2:44:52 PM
Subject: BtoB's Hands-On: Search Newsletter for January 2, 2008

This Issue: January 2, 2008

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FEATURE: Pruitt predicts trends in '08 SEARCH INDUSTRY NEWS: IAB finalizes rich media guidelines CALENDAR:    » FEATURE   Pruitt predicts trends in '08 By CAROL KROL Search marketing continues to grow and morph, and by all accounts 2008 will bring more of the same. A major player in the search world is Jeffrey Pruitt, exec VP-search at search agency iCrossing and president of the Search Engine Marketing Professional Organization (SEMPO). BtoB recently asked Pruitt to talk about current and future trends in search marketing and the biggest challenges marketers will face in 2008. BtoB: What will be the big trend this year? Pruitt: The biggest trend is the convergence of ... FULL STORY     ADVERTISEMENT NEW! Top Ten Mistakes to Avoid in Online Video If you're jumping into the world of online video, why not do it the smart way? Steer clear of these critical mistakes to ensure that you package and distribute your online video effectively. Download the Guide Now    » SEARCH INDUSTRY NEWS   IAB finalizes rich media guidelines New York—The Interactive Advertising Bureau Thursday announced the release of the final Rich Media Measurement Guidelines, following a 30-day public comment period and discussion among members. ... FULL STORY     FTC will not block Google-DoubleClick deal Washington, D.C.—The Federal Trade Commission Thursday said that it will not block Google Inc.'s proposed $3.1 billion acquisition of Internet advertising server DoubleClick Inc. ... FULL STORY     ADVERTISEMENT Thirsting for deeper information on b-to-b marketing? Visit BtoB's Whitepaper Library to access whitepapers filled with research data and case studies on the most important topics and trends of the day, including... * Secrets of Social Marketing Success * Online Marketer's Segmentation Guide * Hosted CRM Buyer's Guide Go there now at BtoBonline.com/whitepapers    » CALENDAR     Jan. 13-16 2008 Sales & Marketing Wigwam Golf Resort, Phoenix Jan. 30-31 SIIA Information Industry Summit Cipriani, 42nd St., New York Feb. 4-6 The Conference on Marketing Naples Grand Resort & Club, Naples, Fla. Feb. 12-13 DMA's Email Evolution Conference Sheraton Hotel & Marina, San Diego Feb. 21-23 Online Marketing Summit 2008 San Diego Feb. 24-26 MarketingSherpa's 3rd Annual Email Summit & Expo 2008 InterContinental Hotel, Miami March 3-5 DMA's 2008 B-to-B Marketing Conference Orlando, Fla. FULL STORY       Click Here to edit your profile, or to subscribe/unsubscribe from this list.     If you have questions about the alerts, please e-mail us, do not respond to this message. To advertise in BtoB's e-mail alerts, or on other sections of BtoBonline.com, please call Publisher Bob Felsenthal at 212.210.0262, or e-mail him, or visit our online media kit. Published monthly by Crain Communications Inc., BtoB magazine delivers timely editorial on all disciplines of business-to-business marketing. A subscription to BtoB costs as little as $59 a year for 15 issues. To subscribe to BtoB, or manage your current subscription, Click Here 360 North Michigan Ave., Chicago, IL 60601-3806, (888) 288-5900 Copyright 2007, Crain Communications Inc. All rights reserved.

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