Shortlyafter the release of her debut single, "Meiga e Abusada" (2012), Anitta signed a recording contract with Warner Music Brazil in January 2013. She released her self-titled debut album in July 2013, which produced four hit singles, and was certified platinum.[4] Her second studio album, Ritmo Perfeito (2014), achieved commercial success in Lusophone countries,[7] and was released the same day as her first live album, Meu Lugar.[7][8]
Larissa de Macedo Machado was born and raised in Honrio Gurgel, a Rio de Janeiro neighborhood with one of the lowest HDIs.[6][16] She was the youngest daughter of Mriam Macedo and Mauro Machado, who divorced, with her mother getting custody.[17][18][19] Her brother, Renan Machado, is one of her music producers and jointly manages her career.
After graduating from Colgio Pedro II, she finished a technical course in public administration in high school.[16][20] In 2013, she decided to pursue her artistic career and won the "Best New Artist" award given by the Associao Paulista de Crticos de Arte, an organization based in So Paulo, Brazil, that honors the best in the Brazilian arts.[21]
Anitta is a polyglot. In addition to her native language, Portuguese, she speaks English and Spanish fluently.[22][23] She also has an advanced level of Italian and an intermediate level of French.[24][25][26] Furthermore, she has taken Japanese classes and plans to learn Korean.[27][28][29]
Anitta's career as a professional singer started in 2010, when she was introduced to thefunk carioca producer Renato Azevedo (known as Batutinha). She was invited to record some demo tapes for him, as he had seen some of her home videos on YouTube. She then signed a contract with the independent and specialized label in funk, Furaco 2000. Some time latter, she released her first single "Eu Vou Ficar", which was played on local radio stations in Rio de Janeiro and the song was included on the series "Armagedom", which included other artists from the musical niche. Advised by her producer, she decided to put another "t" in the stage name and the acronym MC.[16][30] A year later, the song "Fica S Olhando" was included on the second version of the collection.[31]Her first televised appearance was on 16 May 2012, on TV program Cante se Puder, on SBT, where she sang the single "Extravasa", a song recorded by ax music singer, Claudia Leitte, inside a beer cup.[32] In June 2012, she chose to not renew the Furaco 2000 contract and signed with K2L Entertainment office.[33]
In January 2013, Anitta signed a recording contract with Warner Music Brasil and released the single Meiga e Abusada.[16][30] The song was then added to the telenovela Amor Vida's soundtrack and became one of the most requested songs in Brazilian radio stations in early 2013. A music video for the song was shot in Las Vegas, and directed by American director Blake Farber.[30] The song was chosen as lead single of her self-titled debut album was released in June 2013.[34]
In June 2013, the music video for "Show das Poderosas" became the most watched music video on YouTube in Brazil, surpassing 160 million views in less than a week after the release.The impact also helped to music on charts, which remained for weeks at the top of the best selling in iTunes Brazil, and making it the third most played song on the radio in the country during 2013.[19] At the time, with that, the singer's fee per presentation increased to US$10.000.[34]
Anitta announced in 2013 that she would start her first concert tour on that year. The sales to the tickets for the special series of shows, went on sale in November 2013.[35] The event took place in Rio de Janeiro at HSBC Arena on February 15, 2014, and was attended by about 10,000 people.[36] The album was previously titled Fantstico Mundo de Anitta (Anitta's World),[37] but was later renamed to Meu Lugar (My Place),after the release of the song "Quem Sabe" on iTunes.[38] The song "Bl Bl Bl" was released as the lead single from the album on March 23, 2014.[39] Despite the success in minor proportions,the song reached the number two on the Hot 100 Airplay chart in Brazil.[40] The album was released on June 4, 2014, just a day after the release of her second studio album, Ritmo Perfeito.
The second single from the project was a song featuring rapper Projota titled "Cobertor", which reached a number 43 on Brazilian charts.[41] The following single "Na Batida" was released on 31 July 2014. Its music video reached 1 million views on YouTube after just 24 hours.[42] The single had a minor success on charts, peaking at number four on the Hot 100 Airplay chart.[43] Other singles released from the album were "Ritmo Perfeito" and "No Meu Talento", featuring MC Guim.[44] In April 2014, she made her acting debut as Helena Boccato in comedy film Copa de Elite.[45] In August 2014, she founded her own management company, Rodamoinho Produes Artsticas. In December, she also starred as goddess Solaris in television film Didi e o Segredo dos Anjos.[46]
Her third studio album Bang was released in October 2015. It was selected by Billboard Brasil as one of the most anticipated albums of the year.[47] Album's cover art was shot by Giovanni Bianco.[48] Bang debuted at number three on the Brazilian albums chart with 40,000 copies sold in the first week.[49] The album sold 300,000 copies as of May 2016, surpassing sales of her debut album, which has sold 170,000 copies.[50] It was also certified Platinum by the Associao Brasileira de Produtores de Discos (ABPD).[51] The first single of the album, "Deixa Ele Sofrer", which was released on July 16, 2015, and reached the top of the iTunes Brazil chart.[52] The song also made Anitta the first Brazilian singer to occupy the top of Spotify Brazil.[53]
The album lead single, "Bang", was her first international success, staying at number one on iTunes and Spotify for several days, and its music video becoming an international viral video and receiving over 320 million views on YouTube.[4][54] Other singles released from the album were "Essa Mina Louca" and "Cravo e Canela".[16] In October 2015, the artist won the EMA Worldwide Act Latin America, being the first Brazilian artist to win the award.[11] A collaboration with Jota Quest and Nile Rodgers, entitled "Blecaute", was released in November 2015.[55][56]
In 2016, Anitta made her debut as a TV hostess, hosting the third season of cable television channel Multishow show Msica Boa Ao Vivo(Good Music:Live).[57] The singer was also featured on a remix of the song "Ginza", by singer J Balvin.[4] In August 2016, she released a single titled "Sim ou No" featuring Colombian singer Maluma, and performed at the 2016 Summer Olympics opening ceremony along with Brazilian singers and composers Caetano Veloso and Gilberto Gil.[58] The next month, she signed her first international contract with talent agency William Morris Endeavor.[59] In November 2016, she won the Best Brazilian Act category at the 2016 MTV Europe Music Awards.[60]
Also in 2016, "Bang" was added to the annual video game series Just Dance 2017. On October 25, 2016, Ubisoft Brazil shot a flash mob in Avenida Paulista (So Paulo), where many people danced to the routine of the game in order to promote the new instalment of the series. Ubisoft also promoted an exclusive pocket show with the singer for the release of the game. There, the singer sang and danced her track in game as demonstration. Meanwhile, she gave a lot of interviews, talking about her song was added the game soundtrack.[61] and the song was selected for the digital qualifications of 2016 Just Dance World Championship.
In January 2017, the singer was featured on singles including "Loka", by female duo Simone & Simaria, and featured on single "Voc Partiu Meu Corao", recorded by Nego do Borel and featured Wesley Safado.[62][63] In May 2017, "Switch", a collaboration with Australian rapper Iggy Azalea, became her first single in English to be released.[64] The same month, she released a single in both Portuguese and Spanish titled "Paradinha".[65] In June of the same year, the American group Major Lazer released "Sua Cara", along with Anitta and drag queen singer Pabllo Vittar. The song is part of the band's fourth EP, Know No Better. In a few hours, the video exceeded the mark of 5 million views on YouTube.[66] After its release, the song became an international hit, appearing as one hundred most played in Global Spotify,[67] and spent more than five weeks on Billboard's Dance/Electronic Songs chart, making it the first Portuguese-language song to feature on that chart.[68] The music video was also a hit, reaching more than 20 million views in one day.[69]
On 3 September, Anitta released the single "Will I See You", a collaboration with American producer and songwriter Poo Bear.[70] It was the first song of the singer's project entitled CheckMate, in which she would release a new song a month. On October 13, in partnership with Swedish DJ Alesso, Anitta released the second song from CheckMate, titled "Is That for Me".[71] On November 19, the singer released, in her second collaboration with J Balvin, another track from the CheckMate project, "Downtown". The composition became an international success, entering in the "Top 50 Global", list of the 50 most executed songs in the world, making Anitta the first Brazilian to appear in the ranking.[72] On December 18, 2017, Anitta released a new single, "Vai Malandra", featuring MC Zaac, Maejor, Tropkillaz and DJ Yuri Martins; this was the fourth and last song from the CheckMate project.[73]
On 1 January, 2018, singer Anitta attracted over 2.4 million people to her concert in Copacabana, Rio de Janeiro.[74][75][76] In January, another collaboration with J Balvin, "Machika", was released.[77]
Two months later, she released another single in Spanish, titled "Indecente".[78] In April, she debuted her new TV show on Multishow titled Anitta Entrou no Grupo. In June, she performed at Rock in Rio festival in Lisbon.[77] She also made concerts in nightclubs in Paris and London as part of the Made in Brazil tour.[79][80] The same month, she released a single titled "Medicina".[81] "Medicina" featured her for the second time in the Just Dance series with two exclusive routines for the same track.[82] The latest one was presented at Just Dance 2019 World Cup in Brasil.[83] In September, she was featured on a single by production duo Seakret, "Perdendo a Mo", featuring Jojo Maronttinni.[84] Later that same month, she debuted as one of the coaches on La Voz... Mxico.[85] The next month, she was featured on Colombian singer Greeicy Rendn's single "Jacuzzi".[86] In November, Anitta released a multilingual extended play (EP) titled Solo, which has three songs in different languages, among them "Veneno" and "No Perco Meu Tempo". Anitta also announced that all songs on the EP would have their respective music videos, which were released simultaneously on the same date as the EP and was the subject of a Shots Studios-produced docu-series titled Vai Anitta, which aired on Netflix.[87][88][89][90][91]
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