Whateverthe case, if Carpenter is willing to direct another movie, some studio, any studio, would be wise to make this happen. This is arguably the greatest living genre filmmaker, if not the greatest to ever do it. There would be great value in getting him to do what he does best, one last time. Your move, Hollywood.
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Focus on really connecting to your actors and working with them to get their best possible performances. It can be helpful when finding your voice as a director, to also learn more about acting. Get involved with your local theatre group and try your hand at acting yourself. Being on the other end of the director actor relationship as well as performing in front of a live audience can really open your eyes and improve your directing abilities overall. You might also want to try your hand at participating in improv or even doing some directing on the stage yourself.
Direct-to-video or straight-to-video refers to the release of a film, television series, short or special to the public immediately on home video formats rather than an initial theatrical release[1] or television premiere. This distribution strategy was prevalent before streaming platforms came to dominate the TV and movie distribution markets.
Because inferior sequels or prequels of larger-budget films may be released direct-to-video, review references to direct-to-video releases are often pejorative.[2] Direct-to-video release has also become profitable for independent filmmakers and smaller companies.[3] Some direct-to-video genre films (with a high-profile star) can generate well in excess of $50 million revenue worldwide.[4]
A production studio may decide not to generally release a TV show or film for several possible reasons: a low budget, a lack of support from a TV network, negative reviews, its controversial nature, that it may appeal to a small niche market, or a simple lack of general public interest. Studios, limited in the annual number of films to which they grant cinematic releases, may choose to pull the completed film from the theaters, or never exhibit it in theaters at all. Studios then generate revenue through video sales and rentals.[5] Direct-to-video films are marketed mostly through colorful box covers, instead of advertising, and are not covered by publications like Leonard Maltin's Movie Guide.[6]
Direct-to-video releases have historically carried a stigma of lower technical or artistic quality than theatrical releases.[9] Some films released direct-to-video are films which have been completed but were never released in movie theaters. This delay often occurs when a studio doubts a film's commercial prospects to justify a full cinema release or because its release window has closed. In film industry slang, such films are referred to as having been "vaulted".[10] Like B-movies shown in drive-in theaters in the mid-20th century, direct-to-video films employ both former stars and young actors who may become stars later.[6]
Direct-to-video releases can be done for films which cannot be shown theatrically due to controversial content, or because the cost involved in a theatrical release is beyond the releasing company.[11]
Animated sequels and feature-length episodes of animated series are also often released in this fashion. The first feature length animated film to be released direct-to-video in the United States was Tiny Toon Adventures: How I Spent My Vacation in 1992.[12] The practice of creating and releasing regular fiction specifically for video did not really take off until 1994, with Disney's The Return of Jafar and Universal's The Land Before Time II: The Great Valley Adventure, neither of which was intended to hit theaters at any point in its production.[11] Several of the animated sequels, like MGM's The Secret of NIMH 2: Timmy to the Rescue from 1998, have sparked criticism due to the deliberate neglect of the original source material by creative content limits[13] as these franchises will abruptly discontinue. Several other film series will be continuous if they become more successful, like Scooby-Doo for instance (their video debut Scooby-Doo on Zombie Island became one of the best-selling DTV films of all time [14]).
By 1994, an average of six new direct-to-video films appeared each week. Erotic thrillers and R-rated action films were the two most successful genres.[6] Family films became more important than such genres later in the 1990s, as retailers stocked more copies of blockbuster films instead of more titles. According to the Los Angeles Times:[15]
Often, the downfall of live-action family films at the box office is their strength on video. Their appeal is to families with young children, who may go to only a couple of movies per year but who will watch many videos multiple times. The teens and young adults who drive blockbuster box office statistics stay away from family movies.
Some horror films that are unsuccessful in theaters, like Witchcraft, begin successful direct-to-video series.[6] Studios may also release sequels or spin-offs to a successful live action film straight to DVD, due to a lack of budget in comparison to the original.
During the Golden Age of Porn in the 1970s, many pornographic films were released in theatres, some of which became some of the highest-grossing films in their release years, and in the pornography industry altogether. Toward the 1980s, porn began to shift to video release, because video allowed the producers to work on extremely low budgets and dispense with some film production elements, like scripts, and the increased privacy and convenience of the format change were preferred by the target market. During the late 1990s and onward, pornographers began releasing content on the Internet.
Occasionally, a studio that makes a movie that was prepared as a direct-to-video film will release it theatrically at the last minute due to the success of another film with a similar subject matter or an ultimate studio decision. Batman: Mask of the Phantasm is an example of this. However, despite the movie's critically acclaimed success, its box-office performance was very poor, which has been attributed to the last minute nature of its theatrical release. The film had much better commercial success in its subsequent home video releases.
Other times, a direct-to-video movie may get a limited theatrical screening in order to build excitement for the actual release of the video such as was done for 2010's Justice League: Crisis on Two Earths, and Planet Hulk, 2016's Batman: The Killing Joke [16] or 2013's Sharknado. In some cases, other direct-to-video films can also be theatrically released in other countries.
As DVDs gradually replaced VHS videocassettes, the term "direct-to-DVD" replaced "direct-to-video" in some instances.[17] However, the word "video" does not necessarily refer to videocassettes. Many publications continue to use the term "direct-to-video" for DVDs or Blu-rays. Both disc-based release types may also be referred to as "direct-to-disc". A new term sometimes used is "DVD premiere" (DVDP).[18] Such films can cost as little as $20 million,[4] about a third of the average cost of a Hollywood release.[19] According to Variety, American Pie Presents: Band Camp sold more than one million copies in a week.[20]
With the increasing prominence of digital distribution platforms in the 2000s and 2010s, direct-to-digital releases began to emerge alongside, or in lieu of home video. In November 2007, Ed Burns' Purple Violets became the first film to "premiere" exclusively for sale on iTunes Store, being exclusive to the platform for a month exclusively. It had premiered at the Tribeca Film Festival in April, where it was reviewed positively, but only received modest distribution offers.[21][22] At the time, it was not very common for consumers to make digital movie purchases.[23]
Unique circumstances have also resulted in direct-to-digital releases, sometimes alongside a limited theatrical release; the 2014 film The Interview was released simultaneously on digital and at selected cinemas, after major chains dropped the film due to terrorist threats by a hacking group believed to have ties to North Korea (whose regime is satirized in the film). The group had also leaked confidential data from the internal servers of the film's distributor, Sony Pictures.[30][31]
The COVID-19 pandemic resulted in worldwide closures of cinemas due to economic restrictions and guidance against public gatherings, which prompted direct-to-digital releases for several major films; the Chinese film Lost in Russia was acquired by ByteDance for 630 million yuan (almost 100 million in US dollars) and streamed on its platforms (including TikTok) for free in lieu of a theatrical release, as part of a larger relationship with the company and the film's distributor Huanxi Media.[32] A number of U.S. films were shifted directly to video-on-demand rentals in lieu of a theatrical release,[33][34][35] while some have been sold directly to subscription services, including Disney+,[36] Max,[37] Netflix,[38] and Amazon Prime Video.[39]
OV ("original video") are movies made for direct-to-video release in the Japanese market. OVA ("original video animation")[40] is distinguished from OVM ("original video movies") or V-Cinema, which usually refer to non-animated works. Different production studios may use other labels like "V drama".
The OVA market developed in the mid-1980s.[41] The lax restrictions and censorship in comparison to broadcast television appealed to filmmakers, allowing them to include more controversial content, as the films did not need to rely on sponsored advertisements for financial support. The result was animated films with greater sexual, violent, or political content.[41] The market continued to expand during the Japanese asset price bubble and began to decline with the collapse of the bubble in the late 1980s and early 1990s.[40]
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