Hello Respected Mrs.Minakshi ji,
Hearty Thanks for conveying such a nice n informative prospecting Ideas with me...I am so much
grateful yo you and will surely benefit from this inf.,....I appriciate and love your attiyude
of sharing with licians, from bottom of my heart...
Thanking you,
Mrs.Alpa M. Shah,
LIC agent-Kalyan-92'D' branch...
101
Of The Very Best Insurance Marketing And
Prospecting Tips, Ideas, Strategies And Advice.
21-
30
21. Using
'Door Openers.'There are many agents
that are using health insurance, Medicare
supplements, dental programs, mortgage insurance,
trusts, etc. to get in the prospects door. When
done right it can be very effective.
Critical:If you are going to use
a'door
opener'youmustonly use it in your
target market and you must have a way to
transition into the sale you really want to
make... The easiest way to transition is to do a
complete fact-find with everyone. Too many sales
people end up selling only the door
opener.
22. Lead
Groups...Another great way to get
high quality leads is by joining or forming a lead
exchange group with local business professionals
that cater to your ideal prospects, and who have
already built strong relationships with
them! A lead exchange group is a formal
group of successful business people who get
together every week, or every two weeks for
breakfast or lunch, for about an hour to exchange
leads.
23.Having a great follow-up
sequence is a key ingredient in improving your
insurance prospecting results.The very best insurance
agents have a systematic approach in place. This
means that the system has been designed to deal
with fresh prospects. Even an agent or planner
with the worst letter and telephone skills in the
world will have better and more consistent results
than the guy or gal who doesn't have a system in
place. You need to follow up with your prospects
once your prospecting materials have been sent.
Call them, or have another piece of direct mail
sent. Consider using scarcity to entice the
prospect to buy with some urgency.
24.Successful People Take
Action!Successful
peopledon't procrastinate and
they don't spend their life waiting for
the'right
time'.They are busy, productive
and proactive. While most people are lying on the
couch, planning, over-thinking, sitting on their
hands and generally going around in
circles,successful
peopleare out there getting the
job done.
Beyond
Basics...
25. Assemble
A Media Kit.Develop a strong
biography and fact sheet that describes your
accomplishments and experience to get speaking
engagements, guest appearances and/or your
articles published.
26. Be a
guest on a local television or radio
show.This will establish
credibility and define you as a financial
resource. You can advertise your financial
workshops or offer a free report.
27. Host and
produce a live, weekly financial radio
program.This will establish
credibility and define you as a financial
resource. You can advertise your financial
workshops or offer a free report. In addition,
this will provide a forum for people to ask
questions and for listeners to call and arrange
for individual consultations.
28. Consider
selling to ethnic specific
markets.Become an
'insider'and you will find a tight
knit community that will follow recommendations
from their friends and family.
29. Knocking
on business doors.Visit local businesses.
Or, send a letter that is focused on the magic of
tax deferral with current rates or a tax free
retirement. Follow up with a phone call to inquire
if they received the letter. It's a great way to
get daytime appointments.
30.Write and
distribute a press release at least four times a
year.One of the most valuable
single sheet of paper you can create in marketing
is a press release. The media, particularly your
local media, is always on the lookout for a great
story, so write one for them. Use these stories to
tell customers why you are different, and why that
difference is a benefit. This must be done in
every aspect of your marketing.
>
>Happy to
Help
>X+ V. Meenakshi
Sundaram
>Qualifier :
'CII (Award)' The Chartered Insurance Institute,
London
>Wealth Creating Consultant &
Professional Agent
>Life Insurance
Corporation of India
>The Oriental Insurance
Co Ltd,
>
licsundaram....@gmail.com
93444 57575
>
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