Fwd: Proposal for 2026 Halong Bay Heritage Sponsorship Support
Dragon Vietnam
Từ: Zeng Jing <zeng...@lining.com>
Date: Thứ 6, 3 thg 4, 2026 vào lúc 09:28
Subject: Re: Proposal for 2026 Halong Bay Heritage Sponsorship Support
To: Vietnam Dragon <dragon.ma...@gmail.com>
Cc: Matthew Jung <M...@powersports.hk>, malongfeips <malon...@powersports.hk>, Qu Kaiying <quka...@lining.com>
在 2026年4月3日，9:49，Dragon Vietnam <dragon.ma...@gmail.com> 写道：
Nga Nguyen
----------------------------------------------------------------
Best Regards!
Nga Nguyen (Ms) / Deputy Marketing Manager
Address : 2nd Floor, Handiresco Building, No.31, Le Van Luong Street, Thanh Xuan Ward, Hanoi
Tel : (+84 4) 37 830 685/ 86 (Ext: 12) Fax: (+84 4) 37 848 374
Mobile : (+84) 918 846 545
Nga Nguyen
Dragon Vietnam
Nga Nguyen
Dragon Vietnam
Từ: Zeng Jing <zeng...@lining.com>
Date: Thứ 3, 14 thg 4, 2026 vào lúc 11:10
Subject: Re: Proposal for 2026 Halong Bay Heritage Sponsorship Support
To: Vietnam Dragon <dragon.ma...@gmail.com>
在 2026年4月13日，18:31，Dragon Vietnam <dragon.ma...@gmail.com> 写道：
Dear Aska,
Thank you for your email and feedback.
As you mentioned, the 2026 Ha Long Bay Heritage Run is an annual event and one of the most influential running races in Vietnam.
Maintaining Li-Ning’s sponsorship with the event organizer for many consecutive years has not been easy, especially when brands such as ANTA and Xtep have also been very eager to become sponsors but were not selected.
Therefore, we kindly hope that your discussions with the PowerS/Li Ning management team and the Marketing team can closely follow the criteria and sponsorship requirements set by the event organizer, which I already shared with both you and MJ on April 3, together with our proposal intended to create a balanced support-sharing approach with PowerS/Li Ning.
The reality is that this year’s request from the organizer is quite different from previous editions. In addition, this project is outside the scope of the 2026 marketing support package already signed by PowerS/Li Ning for us.
Thank you very much for your understanding and support.
Best regards,Maggie.
Vào Thứ 2, 13 thg 4, 2026 vào lúc 13:36 Zeng Jing <zeng...@lining.com> đã viết:
Dear Maggie and Dragon Team,
We are actively working on the proposal and supporting resources for you.
We fully intend to provide strong support for the running seeding project at the Ha Long Bay Marathon. I have also been discussing with MJ, about how to make this event a key marketing initiative that will boost Vietnam’s running business in the long term.
Therefore, could we kindly request one to two more days? We will share our detailed plan, ideas and support arrangements with you by this Wednesday.
Additionally, we would like to schedule a meeting between our marketing teams this week to align on this project, as we consider it one of our most important product launches and running marketing events of the year.
Best regards,Aska
发自我的 iPhone
在 2026年4月13日，14:06，Dragon Vietnam <dragon.ma...@gmail.com> 写道：
Dear Aska,
Good day to you!Please check and let us know feedback on this email.
We look forward to hearing from you soon.Best regards,Maggie.
Vào Thứ 6, 3 thg 4, 2026 vào lúc 16:11 Dragon Vietnam <dragon.ma...@gmail.com> đã viết:
Dear Aska,
Thanks for your email.I do hope you have a wonderful holiday.We will wait for your update next week.
Best regards,Maggie.
Vào Thứ 6, 3 thg 4, 2026 vào lúc 09:28 Zeng Jing <zeng...@lining.com> đã viết:
Dear Maggie,
We will be on holiday from today until next Wednesday. We have received your information and will discuss it with MJ next week, then provide a proposal for follow-up with your team.
Thank you very much for sharing the materials.
Best regards,Aska发自我的 iPhone
在 2026年4月3日，9:49，Dragon Vietnam <dragon.ma...@gmail.com> 写道：
Dear Matthew,
As discussed with you in Shenzhen regarding the 2026 Halong Bay Heritage Marathon, and in line with your request for updates on the organizer’s sponsorship requirements, we have now received the official feedback from the organizing committee regarding the sponsorship quantity, as follows:
1. Li-Ning’s 2025 sponsorship package:
In 2025, Li-Ning sponsored apparel for FM 42km runners and the following groups: organizing committee, pacers, media, crew, medical team, and volunteers, with a total of 5,560 pieces.
2. Proposed 2026 sponsorship package offered by the organizer:
a. Runner T-shirts for all race categories: 5km, 10km, 21km, and 42km
b. Finisher T-shirts for the 42km category
→ Estimated total quantity: approximately 23,050 pcs
c. T-shirts for the organizing committee (approximately 1,800 pcs)
→ Total quantity for a + b + c: approximately 24,850 pcs
For the above three categories, the total quantity is very large. Although we proposed a selective sponsorship approach, the organizer requires full sponsorship without exclusion.
Therefore, we would like to propose the following for your consideration:
1- Li-Ning sponsors 100% for items a & b. This would cover 23,050 shirts in total.
For these two categories, we kindly ask Power S/ Li Ning to find a lighter and thinner fabric option than the 2025 material, so that the product cost can be more reasonable for such a large sponsorship quantity.
2- Dragon/ Phoenix sponsors 100% for item c with 1,800 shirts, and Dragon/ Phoenix will purchase these shirts from Power S/ Li Ning.
With the above quantity, we hope Power S/ Li Ning can recommend a cost-effective fabric option that still ensures breathability and comfort for runners, so that we can place the order.
We would highly appreciate receiving your feedback soon so that we can continue negotiating with the organizing committee.
Best regards,
Maggie.
Dragon Vietnam
Dragon Vietnam
Từ: Zeng Jing <zeng...@lining.com>
Date: Thứ 4, 15 thg 4, 2026 vào lúc 11:26
Subject: Re: Proposal for 2026 Halong Bay Heritage Sponsorship Support
To: Vietnam Dragon <dragon.ma...@gmail.com>
Cc: malongfeips <malon...@powersports.hk>, Qu Kaiying <quka...@lining.com>, Li Ni <li...@lining.com>, Matthew Jung <M...@powersports.hk>
Thank you very much for your prompt and detailed reply.
Regarding the 1,000 pairs of running shoes, we recommend selecting from our Chitu and Feidian two product lines. We would like to hear your opinions on this, and we can further discuss the specific versions and colorways of the shoes at that time.
As for the discount we plan to offer, I will elaborate on it in our upcoming meeting. The targeted special price we expect to offer is 75% off the retail tag price, which is our dedicated price support for this project.
This is my quick response to you, and I look forward to our meeting at 10 o'clock Friday morning. I hope we can finalize the relevant implementation plan during the meeting.
Best regards,
Aska
发自我的 iPhone
>
> Yes, this marathon is indeed the largest sponsorship project we have ever had so far. It is also a great opportunity for us to convert a large number of new customers from the runners participating in the event.
>
> Regarding the contents of your email, I have already forwarded it to our BOD and the Marketing Manager. In parallel, I have also asked our Marketing Manager to work with the event organizer to further clarify several points related to the proposal you mentioned.
>
> I am planning to have a detailed discussion with our Board this afternoon regarding your email, as this morning I am attending the signing ceremony for the sponsorship agreement with the Vietnam Athletics Federation for the 2026–2028 period.
>
> In addition, I noticed that you mentioned adding an order of 1,000 pairs of running shoes to the 26Q4 order at a special price. Please confirm whether this means that we will purchase an additional 1,000 pairs of running shoes at the special project price? If so, could you please further clarify which running shoe series/models these would be (with attached images if possible), as well as the FOB price?
> This point is very important for us, as it is an unplanned additional requirement outside the original budget.
>
> As for the meeting with our Marketing team on Friday, I will get back to you very soon.
>
> We look forward to your further clarification and feedback.
>
> Best regards,
> Maggie.
Nga Nguyen
Vào ngày 15 thg 4, 2026, lúc 14:40, Dragon Vietnam <dragon.ma...@gmail.com> đã viết:
Dragon Vietnam
♥️
Dragon Vietnam đã thể hiện cảm xúc qua Gmail
Dragon Vietnam
Từ: Zeng Jing <zeng...@lining.com>
Date: Thứ 4, 15 thg 4, 2026 vào lúc 17:34
Subject: Re: Proposal for 2026 Halong Bay Heritage Sponsorship Support
To: Vietnam Dragon <dragon.ma...@gmail.com>
Cc: malongfeips <malon...@powersports.hk>, Qu Kaiying <quka...@lining.com>, Li Ni <li...@lining.com>, Matthew Jung <M...@powersports.hk>
在 2026年4月15日，17:51，Dragon Vietnam <dragon.ma...@gmail.com> 写道：
Dear Aska,
We agreed to attend the meeting at 10 a.m this Friday morning.Please advise that 10 a.m is Vietnam time or China time.
Best regards,Maggie.
Vào Thứ 4, 15 thg 4, 2026 vào lúc 14:46 Dragon Vietnam <dragon.ma...@gmail.com> đã viết:
Dear Aska,
Thank you for your prompt response.
Regarding the meeting schedule at 10:00 AM on Friday, April 17, it is ok for me and our Marketing team. However, the Marketing team would like our CEO - Mr. Linh to attend the meeting as well, but they have not yet been able to arrange with him yet. Therefore, I would like to confirm the meeting schedule by 5:00 PM today, April 15.
Please give us some time to confirm the meeting schedule.
Best regards,Maggie.
Vào Thứ 4, 15 thg 4, 2026 vào lúc 11:26 Zeng Jing <zeng...@lining.com> đã viết:
Dragon Vietnam
Join Zoom Meeting
https://us05web.zoom.us/j/85035552732?pwd=IcH2INesQxZSwQPTqxXLGgXblwF6xp.1
Meeting ID: 850 3555 2732
Passcode: 3Tn4KV
Thời gian |
Dragon Vietnam
Inka Ma is inviting you to a scheduled Zoom meeting. Join Zoom Meeting |
https://us05web.zoom.us/j/89153153064?pwd=wErf1sEyXaO1YX4d3BFkTWma1dRPTS.1 Meeting ID: 891 5315 3064 | |
| |
Dragon Vietnam
Từ: Zeng Jing <zeng...@lining.com>
Date: Thứ 2, 20 thg 4, 2026 vào lúc 19:31
Subject: Re: Proposal for 2026 Halong Bay Heritage Sponsorship Support
To: Vietnam Dragon <dragon.ma...@gmail.com>
在 2026年4月20日，18:41，Dragon Vietnam <dragon.ma...@gmail.com> 写道：
Dear Aska,
Regarding the apparels for the Halong Marathon, could you please advise on the production lead time if we require delivery by October?
Additionally, please let us know the latest deadline for design submission, so that we can coordinate with the Organizing Team and expedite the approval process.
Thank you and best regards,
Maggie
Vào Thứ 6, 17 thg 4, 2026 vào lúc 16:11 Dragon Vietnam <dragon.ma...@gmail.com> đã viết:
Dear Inka Ma,
Thanks for your email.We would like to express our great thanks to the support of Aska and the international team of Power S / Li-Ning.Based on your request, we will provide our response next week, as we need additional time to coordinate with the event organizer and adjust the sponsorship plan that we previously developed. We will also share the product codes and sizes for the running shoes we are planning to order.
Please give us a little more time.
Best regards,Maggie.
Vào Thứ 6, 17 thg 4, 2026 vào lúc 13:24 malongfeips <malon...@powersports.hk> đã viết:
Dear Maggie, Thank you for today's productive call on the Vietnam Halong Bay Marathon project. We're aligned on leveraging this event to strengthen Li-Ning's brand presence and running category visibility in Vietnam, while building the local running community and converting new runners into Li-Ning users.Immediate priorities requiring your confirmation:1. Sponsored apparel designs – Please share the design requirements with us at your earliest convenience.
2. Running shoes for the event – Kindly confirm if 1,000 pairs will suffice, and provide the detailed order breakdown (qty, styles, colors, sizes) by EOD next Monday.Attached is the comprehensive project overview Aska shared today for your reference.Please let us know if any questions.Regards, Inka Ma
Dear Maggie, Thank you for today's productive call on the Vietnam Halong Bay Marathon project. We're aligned on leveraging this event to strengthen Li-Ning's brand presence and running category visibility in Vietnam, while building the local running community and converting new runners into Li-Ning users.Immediate priorities requiring your confirmation:1. Sponsored apparel designs – Please share the design requirements with us at your earliest convenience.
2. Running shoes for the event – Kindly confirm if 1,000 pairs will suffice, and provide the detailed order breakdown (qty, styles, colors, sizes) by EOD next Monday.Attached is the comprehensive project overview Aska shared today for your reference.Please let us know if any questions.Regards, Inka Ma
Dear all,
Please note that each Zoom link supports only 30 minutes. To ensure we can continue seamlessly if the meeting runs longer, please use the links below according to the timeline:
Zoom Meeting#110:00am-10:30am Vietnam time(11:00am-11am China time)
Meeting ID: 850 3555 2732Passcode: 3Tn4KV
Zoom Meeting#210:30am-11:00am Vietnam time(11:30am-12:00pm China time)
Meeting ID: 891 5315 3064Passcode: 5SPKEk
Regards,Inka Ma
On Thu, Apr 16, 2026 0:35 PM Zeng Jing <zeng...@lining.com> wrote:Got it with thanks Maggie, Inka could you please set up a Zoom link for us?
RegardsAska
发自我的 iPad
在 2026年4月16日，10:34，Dragon Vietnam <dragon.ma...@gmail.com> 写道：
Dear Aska,
Thank you for your response.
Yes, Mr. Linh will join the meeting regarding the Halong Heritage running event, as he is responsible for both Marketing and Sales.
We look forward to meeting you at 10:00 AM on Friday, April 17.
Please create and share the meeting link so that we can join.
Best regards,Maggie.
Vào Thứ 4, 15 thg 4, 2026 vào lúc 17:34 Zeng Jing <zeng...@lining.com> đã viết:
Dragon Vietnam
Từ: Zeng Jing <zeng...@lining.com>
Date: Thứ 4, 13 thg 5, 2026 vào lúc 17:08
Subject: Re: Proposal for 2026 Halong Bay Heritage Sponsorship Support
To: Vietnam Dragon <dragon.ma...@gmail.com>
Cc: Qu Kaiying <quka...@lining.com>, malongfeips <malon...@powersports.hk>, Li Ni <li...@lining.com>, Liu Tingting <liutin...@lining.com>
Thank you for the detailed update on the marathon sponsorship negotiation. We highly value this partnership as a key initiative for Li-Ning’s running category promotion in Vietnam, and we hereby clarify our core opinions as below:
1. Sponsorship Title Priority
We shall spare no effort to secure the Title Sponsor position for this event. While we are open to other sponsorship arrangements under proper negotiation, we will NOT allow any competing sports brands or sports-related brands to take priority over Li-Ning in sponsorship ranking and brand exposure. Such a scenario will directly affect our final decision on this cooperation.
2. Confirmation of Potential Title Sponsor
Please urgently verify the detailed information of the potential additional Title Sponsor, including its brand identity and business category. If it is a sports competitor of Li-Ning, we must fight for the top title right; if not, we need to know its brand positioning and the organizer’s selection criteria at the earliest time.
3. Production & Timeline Requirement
Given the unprecedented scale and quantity of sponsored products for this event, the 3.5-month period (from end-June confirmation to mid-October delivery) is insufficient and high-risk for production, shipment and full preparation.
We require a minimum of 4.5 months of preparation time, meaning all sponsorship matters (including title confirmation) must be finalized by the end of May at the latest.
If the original timeline cannot be adjusted, we need immediate confirmation on our sponsorship title and rights to rearrange relevant work.
We expect to further confirm the above two core issues (title sponsor details & confirmation timeline) during our upcoming meeting in Vietnam as soon as possible.
Looking forward to your prompt feedback.
Best regards,
Aska
发自我的 iPad
1. Sponsorship benefits after negotiation
According to the preliminary agreement with the Organizing Committee:
• Li-Ning will be recognized as the Diamond Sponsor of the event.
• The brand name will appear in the event identity under the format: “Powered by Li-Ning”.
• Communication rights, visual exposure, and brand presence will be implemented according to the negotiated sponsorship package as detailed in the attached file.
2. Potential impact on sponsorship rights in case the event has additional Title sponsor
Based on the current information from the Organizing Committee, there is a possibility that the event will have an additional Title Sponsor this season, and the official confirmation is expected by the end of June 2026.
In the event that the Title Sponsor is confirmed, Li-Ning’s sponsorship rights and brand visibility may be adjusted accordingly, specifically as follows:
• The event name will display both the Title Sponsor and Li-Ning, tentatively in the following format:
“[Title Sponsor] Ha Long Bay Heritage Marathon 2026 – Powered by Li-Ning”
• The overall event visual identity and key colors may be adjusted according to the Title sponsor’s brand guidelines.
• The Li-Ning logo on communication materials may appear after Title sponsor logo and in a smaller size.
• The Title sponsor logo may appear on the race shirt according to the event’s unified branding system.
This is currently the matter we are considering most carefully regarding the effectiveness of Li-Ning’s sponsorship benefits for this year’s event. Therefore, we sincerely hope to receive your opinion regarding the above sponsorship arrangement so that we can continue discussions and finalize the agreement with the Organizing Committee.
3. Production schedule and deadline for finalizing the race shirt artwork
As the Organizing Committee is expected to officially confirm the Title spnosor by the end of June, this may directly affect the timeline for artwork design finalization and the shirt production schedule for the program.
Meanwhile, Hai Long hopes to receive the goods around mid-October (tentatively October 15, 2026) in order to ensure sufficient time for in-store VM activities, communications, and race event preparations.
Therefore, we would greatly appreciate your confirmation regarding:
• The optimal production timeline to ensure the expected delivery schedule.
• The latest deadline by which Hai Long and the Organizing Committee must submit the final shirt artwork so that the factory can proceed with production and deliver on schedule as mentioned above.
We look forward to receiving your feedback soon.
Best regards,
Maggie
Nga Nguyen
Kính gửi chị Nhung,
Sau khi làm việc với BTC giải đấu, phòng MKT xin được phản hồi như sau:
1. Sponsorship Title Priority
We shall spare no effort to secure the Title Sponsor position for this event.
While we are open to other sponsorship arrangements under proper negotiation,
we will NOT allow any competing sports brands or sports-related brands to take
priority over Li-Ning in sponsorship ranking and brand exposure. Such a
scenario will directly affect our final decision on this cooperation.
---> Trả lời: Về danh vị tài trợ đối với gói tài trợ của Li-Ning, Li-Ning sẽ được có mặt trong tên giải với danh vị “Tên giải – Powered by Li-Ning”. Khi Li-Ning đã là nhà tài trợ toàn bộ về trang phục, Li-Ning sẽ là nhà tài trợ lớn nhất và duy nhất về lĩnh vực thời trang thể thao.
Phía BTC cũng chia sẻ rằng: Trong trường hợp có thêm Title Sponsor trong tương lai, Li-Ning vẫn sẽ được đảm bảo xuất hiện ở một vị trí riêng biệt và nổi bật, chỉ xếp sau Title Sponsor nếu có. Đồng thời, vì Li-Ning là đối tác đồng hành từ sớm nên DHA cũng sẽ luôn ưu tiên đảm bảo các quyền lợi đã cam kết trước đó.
2. Confirmation of Potential Title Sponsor
Please urgently verify the detailed information of the potential additional
Title Sponsor, including its brand identity and business category. If it is a
sports competitor of Li-Ning, we must fight for the top title right; if not, we
need to know its brand positioning and the organizer’s selection criteria at
the earliest time.
---> Về Nhà tài trợ Title, BTC đang có 2 đối tượng trong vòng đàm phán là Ngân hàng hoặc Bất động sản. Và gói tài trợ để có thể trở thành Nhà tài trợ title là phải có hiện kim trị giá 8 tỷ (tương đương 304.182 USD). Tuy nhiên, theo cập nhật mới nhất từ đối tác, hiện tại tới thời điểm này, DHA cũng chưa ghi nhận sự đồng hành chính thức của nhà tài trợ Title Sponsor nào, nên toàn bộ kế hoạch triển khai hiện vẫn đang được thực hiện theo phương án “không có Title Sponsor”. Nếu trong trường hợp có đối tác tham gia ở giai đoạn muộn hơn, NTT Title đó cũng sẽ cần cân nhắc và chấp nhận việc một số hạng mục nhận diện đã được triển khai trước, bao gồm cả màu sắc hoặc các hạng mục đang bước vào giai đoạn sản xuất.
3. Production & Timeline Requirement
Given the unprecedented scale and quantity of sponsored products for this
event, the 3.5-month period (from end-June confirmation to mid-October
delivery) is insufficient and high-risk for production, shipment and full
preparation.
We require a minimum of 4.5 months of preparation time, meaning all sponsorship
matters (including title confirmation) must be finalized by the end of May at
the latest.
If the original timeline cannot be adjusted, we need immediate confirmation on
our sponsorship title and rights to rearrange relevant work.
---> Hiện tại, phòng Marketing vẫn đang tiến hành đàm phán song song và push tiến độ đối với DHA để đảm bảo tiến độ sản xuất. Về tiến độ xác nhận tên nhà tài trợ và quyền lợi nhà tài trợ, chúng tôi đang trao đổi thêm với BTC và sẽ cập nhật ngay khi có thông tin từ BTC.
Vậy với các thông tin trên, kính đề nghị phòng XNK gửi hãng giúp phòng Marketing ạ.
Em cảm ơn!
Dragon Vietnam
Từ: Zeng Jing <zeng...@lining.com>
Date: Thứ 6, 5 thg 6, 2026 vào lúc 19:17
Subject: Re: Proposal for 2026 Halong Bay Heritage Sponsorship Support
Cc: Qu Kaiying <quka...@lining.com>, Li Ni <li...@lining.com>, Liu Tingting <liutin...@lining.com>, Chen Shibao <chens...@lining.com>
在 2026年6月5日，18:33，Dragon Vietnam <dragon.ma...@gmail.com> 写道：
Dear Aska,
We would like to send you the designs for all of the apparels for Ha Long Bay Heritage Marathon 2026.Please check and let us know if you have any questions.
Best regards,Maggie.
Nga Nguyen
Dragon Vietnam
Từ: Chen Shibao <chens...@lining.com>
Date: Thứ 2, 8 thg 6, 2026 vào lúc 16:44
Subject: 答复: Proposal for 2026 Halong Bay Heritage Sponsorship Support
To: Dragon Vietnam <dragon.ma...@gmail.com>
Cc: Zeng Jing <zeng...@lining.com>, malongfeips <malon...@powersports.hk>, Qu Kaiying <quka...@lining.com>, Li Ni <li...@lining.com>, Liu Tingting <liutin...@lining.com>, Xu Yiteng <xuyi...@lining.com>
Dear Maggie
Thanks very much for the new designs of 2026 Halong Bay Marathon, please help confirm the items as below:
-Fabric preference: repeat last year’s fabric or new material? We offer 3 new fabric recommendations as attached if you would like to switch. And you can find the fabric by contacting your designer Anh .
-The designs are largely consistent with last year’s product. Can we reuse the 2025 pattern and size specification?
-Please send us the AI format design files marked with LN color code or Pantone TCX numbers.
-Please advise your forecast quantity for each item.
-Design artworks will be sent to our brand and legal departments for approval; revisions might be needed afterward.
Looking forward to your feedback.
Thanks and regards,
Jack
陈世宝 | Jack Chen
国际商品部 | 李宁（中国）体育用品有限公司
International Merchandise Department | Li Ning (China) Sports Goods Co., Ltd.
手机M: (86) 15818362098
邮箱E: chens...@lining.com
佛山市禅城区同华东一路李宁体操学校东门3A层528000
Li Ning Gymnastics School, 3AF, No. 9, Tonghua East 1st Road, Chancheng District, Foshan, P.R. China 528000
发件人: Dragon Vietnam <dragon.ma...@gmail.com>
发送时间: 2026年6月8日
11:03
收件人: Zeng Jing <zeng...@lining.com>
抄送: malongfeips <malon...@powersports.hk>; Qu Kaiying <quka...@lining.com>; Li Ni <li...@lining.com>; Liu Tingting <liutin...@lining.com>; Chen Shibao <chens...@lining.com>
主题: Re: Proposal for 2026 Halong Bay Heritage Sponsorship Support
Dear Aska,
Thanks for your email.
We do appreciate your support on this project.
Best regards,
Maggie.
Vào Thứ 6, 5 thg 6, 2026 vào lúc 19:17 Zeng Jing <zeng...@lining.com> đã viết:
Maggie,
Thank you very much for the update.
We will immediately discuss the relevant matters with the factory and supply chain teams. INKA, please share all this information with Jack’s team as soon as possible and clarify every detail promptly.
We will strive to complete the project on schedule and even ahead of time, and arrange sample production at the earliest opportunity.
All pending details and confirmation items must be fully finalized next week.
Thanks,
Aska
发自我的 iPhone
在 2026年6月5日，18:33，Dragon Vietnam <dragon.ma...@gmail.com> 写道：
Dear Aska,
We would like to send you the designs for all of the apparels for Ha Long Bay Heritage Marathon 2026.
Please check and let us know if you have any questions.
Best regards,
Maggie.
Vào Thứ 3, 19 thg 5, 2026 vào lúc 11:46 Dragon Vietnam <dragon.ma...@gmail.com> đã viết:
Dear Aska,
I'd like to answer you in blue color as below:
1. Sponsorship Title Priority
We shall spare no effort to secure the Title Sponsor position for this event. While we are open to other sponsorship arrangements under proper negotiation, we will NOT allow any competing sports brands or sports-related brands to take priority over Li-Ning in sponsorship ranking and brand exposure. Such a scenario will directly affect our final decision on this cooperation.
---> Regarding the sponsorship title for Li-Ning's sponsorship package, Li-Ning will be featured in the tournament name as "Tournament Name – Powered by Li-Ning". With Li-Ning as the sole sponsor of apparel, Li-Ning will be the largest and only sponsor in the sports fashion sector.
The Organizing Committee also shared that in the event of additional Title Sponsors in the future, Li-Ning will still be guaranteed a distinct and prominent position, ranking only after the Title Sponsor if any. Furthermore, because Li-Ning has been a long-term partner, DHA will always prioritize ensuring the previously committed benefits are met.
2. Confirmation of Potential Title Sponsor
Please urgently verify the detailed information of the potential additional Title Sponsor, including its brand identity and business category. If it is a sports competitor of Li-Ning, we must fight for the top title right; if not, we need to know its brand positioning and the organizer’s selection criteria at the earliest time.
---> Regarding the Title Sponsor, the Organizing Committee is currently in discussions with two potential partners, the Bank and real estate. The sponsorship package required to become the Title Sponsor includes a cash contribution of VND 8 billion (equivalent to approximately USD 304,182).
However, according to the latest update from the partner, as of now, DHA has not yet officially confirmed the participation of any Title Sponsor. Therefore, all implementation plans are currently being carried out under the assumption that there will be no Title Sponsor. In the event that a partner joins at a later stage, the Title Sponsor would need to acknowledge and accept that certain branding and visibility items may have already been implemented in advance, including colors and items that are already entering the production phase.
3. Production & Timeline Requirement
Given the unprecedented scale and quantity of sponsored products for this event, the 3.5-month period (from end-June confirmation to mid-October delivery) is insufficient and high-risk for production, shipment and full preparation.
We require a minimum of 4.5 months of preparation time, meaning all sponsorship matters (including title confirmation) must be finalized by the end of May at the latest.
If the original timeline cannot be adjusted, we need immediate confirmation on our sponsorship title and rights to rearrange relevant work.
---> At present, our Marketing team is continuing parallel negotiations and closely following up with DHA to ensure the production timeline remains on track.
Regarding the confirmation of the sponsor name and sponsorship entitlements, we are still in further discussions with the Organizing Committee and will provide updates as soon as we receive additional information from them.
If you have any questions, pls email me.
Best regards,
Maggie
Vào Thứ 4, 13 thg 5, 2026 vào lúc 17:08 Zeng Jing <zeng...@lining.com> đã viết:
Dear Maggie,
Thank you for the detailed update on the marathon sponsorship negotiation. We highly value this partnership as a key initiative for Li-Ning’s running category promotion in Vietnam, and we hereby clarify our core opinions as below:
1. Sponsorship Title Priority
We shall spare no effort to secure the Title Sponsor position for this event. While we are open to other sponsorship arrangements under proper negotiation, we will NOT allow any competing sports brands or sports-related brands to take priority over Li-Ning in sponsorship ranking and brand exposure. Such a scenario will directly affect our final decision on this cooperation.
2. Confirmation of Potential Title Sponsor
Please urgently verify the detailed information of the potential additional Title Sponsor, including its brand identity and business category. If it is a sports competitor of Li-Ning, we must fight for the top title right; if not, we need to know its brand positioning and the organizer’s selection criteria at the earliest time.
3. Production & Timeline Requirement
Given the unprecedented scale and quantity of sponsored products for this event, the 3.5-month period (from end-June confirmation to mid-October delivery) is insufficient and high-risk for production, shipment and full preparation.
We require a minimum of 4.5 months of preparation time, meaning all sponsorship matters (including title confirmation) must be finalized by the end of May at the latest.
If the original timeline cannot be adjusted, we need immediate confirmation on our sponsorship title and rights to rearrange relevant work.
We expect to further confirm the above two core issues (title sponsor details & confirmation timeline) during our upcoming meeting in Vietnam as soon as possible.
Looking forward to your prompt feedback.
Best regards,
Aska
发自我的 iPad
在 2026年5月13日，17:12，Dragon Vietnam <dragon.ma...@gmail.com> 写道：
Dear Aska,
After the working and negotiation process with the Organizing Committee of the Ha Long Bay Heritage Marathon 2026, we would like to update you on several points related to the sponsorship package as follows:
1. Sponsorship benefits after negotiation
According to the preliminary agreement with the Organizing Committee:
• Li-Ning will be recognized as the Diamond Sponsor of the event.
• The brand name will appear in the event identity under the format: “Powered by Li-Ning”.
• Communication rights, visual exposure, and brand presence will be implemented according to the negotiated sponsorship package as detailed in the attached file.
2. Potential impact on sponsorship rights in case the event has additional sponsor - Title
Based on the current information from the Organizing Committee, there is a possibility that the event will have an additional Sponsor - Title this season, and the official confirmation is expected by the end of June 2026.
In the event that the Sponsor by Title is confirmed, Li-Ning’s sponsorship rights and brand visibility may be adjusted accordingly, specifically as follows:
• The event name will display both the sponsors Title and Li-Ning, tentatively in the following format:
“[Title] Ha Long Bay Heritage Marathon 2026 – Powered by Li-Ning”
• The overall event visual identity and key colors may be adjusted according to the Title’s brand guidelines.
• The Li-Ning logo on communication materials may appear after Title logo and in a smaller size.
• The Title logo may appear on the race shirt according to the event’s unified branding system.
This is currently the matter we are considering most carefully regarding the effectiveness of Li-Ning’s sponsorship benefits for this year’s event. Therefore, we sincerely hope to receive your opinion regarding the above sponsorship arrangement so that we can continue discussions and finalize the agreement with the Organizing Committee.
3. Production schedule and deadline for finalizing the race shirt artwork
As the Organizing Committee is expected to officially confirm the sponsor of Title by the end of June, this may directly affect the timeline for artwork design finalization and the shirt production schedule for the program.
Nga Nguyen
Dragon Vietnam
Tuyên Đoàn
Dragon Vietnam
Dragon Vietnam
Từ: Chen Shibao <chens...@lining.com>
Date: Thứ 4, 17 thg 6, 2026 vào lúc 11:14
Subject: 答复: Proposal for 2026 Halong Bay Heritage Sponsorship Support
To: Dragon Vietnam <dragon.ma...@gmail.com>
Cc: Zeng Jing <zeng...@lining.com>, malongfeips <malon...@powersports.hk>, Qu Kaiying <quka...@lining.com>, Li Ni <li...@lining.com>, Liu Tingting <liutin...@lining.com>, Xu Yiteng <xuyi...@lining.com>
Dear Maggie,
Thank you very much for your valuable feedback. We will promptly proceed with thermal printing on the designated fabric to assess the visual effect. Following that, we will source the bulk fabric based on the forecasted order quantity and size measurements.
To ensure we meet the end-of-September compeletion time, we kindly request your clarification on the following points:
-We have cross-referenced the order list with the style picture, could you please double-check and confirm its accuracy?
-We noticed two T-shirt options in your link. Could you please specify which one we should proceed with?
-Could you kindly advise which T-shirt corresponds to the VM store?
-For the polo shirt, unless we hear other comments from you, we will assume the same fabric as the 2025 products will be used.
Look forward to hearing from you
Best wishes,
Jack
Tuyên Đoàn
Tuyên Đoàn
