Tourism ministry roadshows in Australia and New Zealand

[Preeti Sinha]

The tourism ministry is betting big on adventure tourism, buoyed by the customs duty waiver on the import of adventure sports equipment announced in the budget.

The ministry will organise roadshows in Australia and New Zealand in September. The earlier schedule was in July.

“The roadshows are being organised by India’s tourism office in Sydney as part of its promotional activities in the current fiscal. For this, Rs 12 crore has been allocated,” tourism minister Kumari Selja said.

The fund will be utilised for participating in travel fairs, publishing brochures, organising seminars and workshops, promoting Indian food and cultural festivals and getting tour operators and opinion makers to visit the country.

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