Aagadu Title Song

[Meinard Hartmann]

Aagaduis the feature film soundtrack composed by S. Thaman for the Telugu film of the same name directed by Srinu Vaitla which stars Mahesh Babu, Tamannaah and Sonu Sood. This marks Thaman's 50th film as a music composer.[1] The soundtrack consists of 5 songs and a Theme music all composed by Thaman while the lyrics were penned by Sri Mani and Bhaskarabhatla Ravikumar. The film's soundtrack was released on 15 August 2014 through Lahari Music by hosting a promotional event at Shilpakala Vedika in Hyderabad.[2][3] The soundtrack opened to positive reception from critics and audience.[4]

On 11 July 2014 Thaman confirmed that the final composing schedule is underway on whose completion the composing of all the songs would come to an end.[10] Thaman also informed later that the works regarding the item number in the album is in full-swing and added that he has received good inputs from Srinu Vaitla.[11] It was known in mid-July 2014 that Shruti Haasan sang a song in this film's soundtrack.[12] She sang the item number in the soundtrack to which she danced in the film and the song was recorded at Thaman's studio on 25 July 2014 which was confirmed by both of them and Srinu Vaitla in their respective Twitter pages.[13][14][15] Shruti Haasan said that it was a different experience to sing that song which Thaman claimed as the highlight song of the album.[16][17] On 3 August 2014 Thaman confirmed that the compositions for the songs have been completed and it was known that the soundtrack consists of 6 songs.[18][19] It was known later that Bhaskarabhatla Ravikumar penned 3 songs in the film's soundtrack and Thaman expressed his confidence that one of the three songs titled Aaja Saroja will be a chart buster similar to the success of the song Sir Osthara from Businessman while the other two came out very well.[20]

In early February 2014, it was reported that the film's audio would release on 31 August 2014.[21] In mid-February 2014, according to TFI's buzz the film makers planned to release the audio of the film on 31 May 2014 to coincide with the occasion of Krishna's birthday.[22] However, after the declaration of the film's first look launch on 31 May 2014, the previous reports weren't taken into consideration.[23] During an interaction with the media on 26 March 2014, the owner of Lahari Music Manohar Naidu confirmed that they purchased the audio rights of the film's soundtrack.[24] In the end of May 2014, it was confirmed that the film's audio would be released on 9 August 2014 on the eve of Mahesh Babu's birthday.[25][26][27] But in mid-July 2014, reports emerged that the audio may release either on the scheduled date or in mid-August 2014 and an official confirmation on these reports were awaited.[28] Later, it was confirmed that the film's audio would be released on 31 August 2014 on the eve of Mahesh Babu's son Gautham Krishna Ghattamaneni's birthday.[29][30][31]

However, there were reports which said that the film's soundtrack would release on 28 August 2014.[32] Those reports were confirmed later in the third week of August 2014 and it was announced that the film's soundtrack would release on 29 August 2014, coinciding with Ganesh Chathurthi by hosting a grand promotional event at Shilpakala Vedika in Hyderabad with fans of Mahesh being given the importance.[33][34] On 8 August 2014 the makers announced that the audio launch has been preponed to 15 August 2014.[35][36] Shankar attended the film's audio launch as the chief guest along with Thaman.[37][38] Mahesh attended the audio launch along with his wife Namrata Shirodkar and his parents Krishna and Vijaya Nirmala. The rest of the film's cast and crew except Tamannaah were present at the event.[39] Later it was known that Tamannaah couldn't attend the film's audio launch because of the shoot of S. S. Rajamouli's Baahubali at Mahabaleshwar.[40]

As a part of the promotions for the film's audio launch, a statewide contest named "Meelo Evaru Superstar SUPER SuperFan" was launched on 8 August 2014. A statement was issued regarding the same which stated the contest's process. A specially designed van would travel to six centers like Vishakhapatnam, Vijayawada, Khammam, Warangal, Tirupathi and Kurnool starting from 8 August to 10 August. It will station itself at colleges, malls and theaters and an anchor will ask questions about Mahesh and his films to the actor's fans assembled. Selected fans who give out the right answer would win a chance to play a specially designed game on Mahesh and his films on a computer inside the van. The best fan with the most right answers will be identified and shortlisted in each center. 12 people will be selected in this way and they would be invited to the audio launch and will be called onto the stage and a game will be played in the presence of Mahesh and the winner will be selected and be crowned by the Mahesh himself as the "Superstar SUPER Superfan" with a special gift.[41]

It was also known that the audio launch event will be aired live on Gemini TV & Studio N and the audio launch & promotions are conceived, managed and marketed by Showtime Entertainments in association with 14 Reels Entertainment.[41] It was reported that the audio promos of the songs in the soundtrack will be released on 14 August 2014.[42] On that day, the audio release poster was released which also wished the people on the eve of Independence Day.[43] The audio launch event was streamed online since 6:30 PM IST.[44] The soundtrack disc was unveiled by Shankar who attended the event as the chief guest.[45]

The film's soundtrack received very good response from the audience within few hours of its release with a couple of songs turning into instant hits.[46][47] Reviewing the soundtrack, The Times of India wrote "All in all, Thaman has come up with peppy and lively album that'll make music lovers groove to almost all the soundtracks."[48] IndiaGlitz gave a review stating "From word go, Aagadu is all about the 'Feel of Thaman'. An album that is customized to reach out to the vast fan base of Mahesh Babu, a complaint one can have about the songs is that most of them sound like item songs religiously sung by item girls and boys."[49] 123telugu.com gave a positive review stating "On the whole, Thaman does complete justice to his 50th album, and makes it a rocking score. Aagadu, Naari Naari and Bhel Puri are instant chart busters, and are our picks. The entire album is quite catchy and caters to every section of the audience. A sure shot winner, which will only add to the craze and success of the film."[50] way2movies.com termed the soundtrack as a "perfect half century from Thaman" in their review.[51] Milliblog termed the soundtrack a "Largely humdrum material" in their review.[52]

Analysis:- The album starts of with the title song Aagadu. Sung by the experienced Shankar Mahadevan, this song hits you instantly. The tune is quite energetic, and the hook up line is quite hummable. Fiery lyrics only add to the soul, and elevate the song completely. The background voice that comes in is a icing on the cake, and the stunning visuals makes this song a winner.

Analysis:- The second song in the album is the romantic number Aaja Saroja. Thaman sets the mood of the song quite simple and subtle. Lyrics are poetic and describe the heroes love for the heroine. Tune of this song is once again catchy, and immediately hooks you on to the lovely song.

Analysis:- The fourth song in the album is Junction Lo, which is a typical Thaman song with all his trademark trumpet sounds and beats. The catchy tune is the only saving grace, which is aimed for the mass audience, and will look good when you watch it visually.

Analysis : The last song of the album is the theme song of Aagadu. An interesting remix of all the dialogues and song tunes from the film, this number is just the icing on the cake for this entertaining album.

On the whole, Thaman does complete justice to his 50th album, and makes it a rocking score. Aagadu, Naari Naari and Bhel Puri are instant chart busters, and are our picks. The entire album is quite catchy and caters to every section of the audience. A sure shot winner, which will only add to the craze and success of the film.

I really not worried about story, either the director and actor too. Who is going to worry about story in Masala-Mass movies? Everyone knows the story. Aagadu too follows the same story line. Sorry same plot, As same as other hit movies, yes this move got a very good screenplay. We need to appreciate the confidence of screenplay writer. Without any story line he penned 3 hours script.In this 3 hours Mahesh appear for 2 hours 59 minutes, other one minute we hear Mahesh voice.

When it comes to Heroin and Music a great disappointment. We cannot blame Mahesh, because in his earlier movie

Nenokadinu, he was actually underplayed giving all scope to heroin. The earlier flick SVSC Mahesh accepted and worked under title which is focused on Heroin. The blame goes to Screenplay.

Screenplay was regular; from the start of the movie we can expect the plot and climax. I agree scenes were interesting but not with enough twist, to say no twists at all, that too its movie of Sreenu vaitala and Krishna duos. Both are praised for the twisty screenplay, recall the movie Ready.

One new addition was item number. It was done by Sruthi Hassan, for 75 lacks- appearing in one song. And, we may start enjoy tidbits about the heroines going to play item number in forth coming movies and their huge remuneration.

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