Business Communications Lesson Plans
Michael
With this lesson, students talk about funding sources, address scepticism and watch a video about common myths of crowdfunding. They also explore vocabulary, analyse successful crowdfunding campaigns and create their own projects.
With this speaking lesson, students navigate the territory of career changes. They discuss job market trends, as well as benefits and challenges of transitioning careers. They also talk about important skills and watch a video about a woman who changed careers.
Step into the world of presentations with this handy lesson! Students explore vocabulary for structuring presentations, read the text of a presentation and watch a video on how to communicate ideas clearly.
In this ESL lesson about communication students talk about difficult conversations and share their experiences. They learn vocabulary, watch a video, have a discussion, role play and practise useful expressions.
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I am a teacher and business professional. I teach full time at the high school level. As a teacher, I have taught the following courses: Insurance & Risk Management, Career & College, Digital Media, Business Foundations, Marketing 1 and Marketing 2 (school store & DECA). My business background includes the following: Retail Management, Sales, Customer Service, Business Sales and Corporate Training. Industries: Telecommunications, Document Destruction, Packaging and Insurance.
This Business English lesson plan on communication has been designed for business professionals or other adults and young adults at an intermediate (B1/B2) to advanced (C1/C2) level and should last around 45 to 60 minutes for one student.
Communication is vital in business. Poor communication can lead to a breakdown in relationships and a loss of earnings. It is also likely to be something you are asked about in a job interview. But what is good communication, and how can you communicate effectively? In this Business English lesson plan on communication, students will have the opportunity discuss and express their opinions on issues such as what makes effective communication, what kind of communication is common in the workplace and problems associated with communication.
The article refers to the problems native English speakers have when communicating in their own language. All too often, in an international business context, they have no awareness of the vocabulary and phrases they are using, which is rarely understood by their non-native speaking colleagues or partners. They also tend to dominate discussions and are not able to adapt their language. At the start of the class, hold a brief discussion about what the students thought about the article. What do they think about the issues raised in the article? Do they agree with what was written? Have they ever experienced this?
Video activity
To save time in class, the English teacher can ask the students to watch the video below at home. In the class, the students will answer a number of conversation questions directly or indirectly related to the content of the video.
Finally, there is a more in-depth conversation about workplace communication. In this speaking activity, students will talk about issues such as whether listening is the most important communication skill, problems caused by misunderstandings and whether different cultures communicate differently.
After the class, students will write an email to their team advising them on how to communicate effectively. The writing activity is designed to allow students to practise business-style writing as well as improving their grammar with the feedback from their teacher.
This is a first-year business communications course composed of 13 weeks of coursework. This course explores the many strategies and methods one might employ to ensure important messages are communicated in a professional manner. This course establishes business communication fundamentals such as delivering bad news, writing informational reports, creating persuasive messages, designing and delivering professional presentations, and preparing for employment searches.
While this course has been designed as a distributed learning course, 6 mandatory synchronous sessions have been built in. Students will need between 7 and 10 hours per week to complete activities and assignments. This course uses open educational resources (OER) that are available for free and may be adapted and distributed.
Other features of this course include a sample course syllabus, which contains a workload breakdown, required materials and technologies, assignment descriptions, suggested assignment weighting, discussion forum prompts, and a marking rubric; suggestions for a final exam; weekly student guides with activity checklists and learning outcomes; detailed synchronous session lesson plans; PowerPoint slides for synchronous lectures; and Word documents and PowerPoint slides with assignment instructions and examples.
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I had some fascinating conversations in San Francisco last week. Whilst everything about this city is amazing, I think the most surprising thing I found was the number of people who've told me - from my Uber drivers to business journalists covering the beat here - that many in the city live in a technology microcosm. Tech is all there is: and because so much of it is early-stage tech, the measures of success that exist here are a little different to the ones that matter to the street.
Clearly, operationally, there are things required for scaling these businesses for growth beyond their home markets; an international outlook, global demand, localisation of the products and services to different markets and so on (plus, y'know, a business plan).
In this context, from a comms perspective, there are a few strategies that, through my discussions over the course of the week, I felt would help those global businesses being born in and around Silicon Valley accelerate their international expansion. Some of these are as much lessons from the Valley as they are for it.
1.Think global, act local: of course the stories you tell need to be localised, but most scale-ups won't have the resources (and certainly shouldn't waste the resources) to recreate their narrative in each of their international markets. But the stories that work for a home-grown business won't necessarily work abroad, and so thinking to a more global narrative is key, as is figuring out how to draw on the local insights and requirements of those markets when shaping your campaigns.
2. Tell one story, through the funnel, to your customers: A surprising number of CMOs report delivering different stories across different channels. Add in the mix of different regions and complexity in your comms - and an inability to tell a cohesive story becomes more and more of an issue. Thinking how you get from a top-of-funnel awareness narrative through to a bottom of funnel sales pitch whilst maintaining the same core narrative is a key challenge to unlock to deliver global success and engage your customers.
3. Show your (corporate) cards: I don't mean bring Erlich Bachman to the pitch [NSFW], that's possibly making yourself a little too exposed. However, especially when you're in start-up mode, demonstrating credibility, financial backing, and a strong strategic plan as part of your overall narrative is vital in securing customer buy-in in more risk averse markets outside the US.
There are some extremely worldly businesses based here, with strong international operational and comms structures and programmes that recognise that engaging audiences in different regions is not a trivial matter of scaling the US function. Different strategies, storytelling methods, channels and more are required to successfully communicate with customers in different markets. In market, local language resource is vital.
And so the scale-ups of the Valley will need to continue to convince the world, through strategic investment and action, that they have a plan; that their ambitions have a sound commercial grounding, that they are really 'thinking global, acting local' as they expand. Communicating this to customers, investors and partners will be key to unlocking their future success.
It's a fascinating transitory point for the technology scene. Whatever happens next, for the moment, tech firms will need to ensure their global story is stronger than ever before if they want to show their potential to scale, and therefore secure the funding they need to sustain their growth.
A parting gift - a photo of myself with some of the team from Brands2Life US near our office on 2nd & Mission, including the MD of Brands2Life US Rene Musech, to whom I owe thanks for her help with this post - as I do to Dan Alder, who looks after our Global offering from London.
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