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Day Shift is a 2022 American action comedy horror film directed by J. J. Perry in his directorial debut, written by Tyler Tice and Shay Hatten from a story by Tice, and starring Jamie Foxx as a blue-collar father whose pool-cleaning job is a front for his work as a vampire hunter. The film also stars Dave Franco, Snoop Dogg, Natasha Liu Bordizzo, Meagan Good, Karla Souza, Steve Howey, and Scott Adkins.
While at work Bud sees a man leaving the house where he's working, silently breaking into the house and encounters two vampires, an elderly woman and a younger man, who he kills after a lengthy fight. With their fangs pulled out, Bud tries to sell the fangs at a pawn shop, but the prices that Troy, the owner, offers are not enough to help him with his money troubles. Bud's ex-wife Jocelyn is planning to move to Florida with their daughter, who attends a private school with high fees. In order to pay the tuition, cover his debts, and buy his daughter braces, Bud is forced to return to the vampire hunting union.
Bud enlists his old army friend, "Big" John Elliot, to help him rejoin the union. The union boss, Ralph Seeger, initially refuses, due to Bud's history of multiple code violations. He eventually is given a final chance but must work under strict conditions: He must only work the day shift, which does not pay well, and must be supervised by a union rep named Seth. Seth is tasked to look for, and report, any violations committed by Bud. Meanwhile, a vampire named Audrey finds the vampires that Bud killed. While searching for the man who killed the older of the two vampires, Audrey finds, tortures, and interrogates Troy. Before she kills him, she reveals that humans used to worship vampires as gods and plans to restore the old order by building homes and using them to establish vampire colonies so she can build an army.
Bud and Seth go hunting, and although Bud violates several union protocols, Seth does not report them after learning of Bud's aim to support his family with his earnings. After they find and destroy an unusual nest filled with several varieties of vampires, Audrey contacts Bud and threatens his family, revealing that the elderly vampire was her daughter. Bud rushes to his ex-wife to save her while being pursued by vampires but fails to get there in time. His family is taken hostage by Audrey, and Seth is turned into a vampire. Now set on rescuing his family, Bud and Seth recruit Bud's neighbor, an outcast vampire named Heather, to help them assault Audrey's stronghold.
At the stronghold, they are joined by Big John. During the fight, John gets bitten and chooses to sacrifice himself so that Bud can save his family. Bud is no match for Audrey's superior speed and physical strength, but through a clever trick, he gains the upper hand, kills her, and saves his family. When Seeger arrives with backup from the union and tries to use Bud's numerous violations to kick him out, Seth uses his extensive knowledge of loopholes in the union's rules to prevent him from doing so. As the Jablonski family drives away, Big John climbs out of a manhole in the street showing that he survived the explosion.
Day Shift is the directorial debut of second-unit director J. J. Perry. Tyler Tice wrote the script, and Shay Hatten provided a rewrite. Chad Stahelski, Jason Spitz, Jamie Foxx, Shaun Redick Yvette Yates Redick, Datari Turner, and Peter Baxter produced. Netflix announced the film on October 20, 2020, by revealing Foxx had joined the cast.[2] Additional cast members were announced in April 2021.[3][4] Principal photography took place in Los Angeles, California between April 19 and August 22, 2021.[1]
On the review aggregator Rotten Tomatoes, 56% of 137 critics gave the film a positive review, with an average rating of 5.6/10. The critical consensus reads, "Game stars and an appealingly goofy premise aren't enough to make up for Day Shift's uninspired action-comedy hijinks."[6] Metacritic gave the film a weighted average score of 51 out of 100, based on 33 critics, indicating "mixed or average reviews".[7]
Michael Ordoa of the Los Angeles Times called the film a "damned delight" and said: "One would be tempted to call it the best horror comedy of 2022 so far, but it mixes so many genres it's more like 2022's best horror-buddy-cop-cartel-drama-bounty-hunter-martial-arts-action comedy (so far)."[8] Lovia Gyarkye of The Hollywood Reporter called it "a rambunctious, strange and occasionally humorous action-thriller-comedy".[9]
Owen Gleiberman of Variety found the film agreeable at first but "until it starts to be just convoluted enough to give you a headache, especially when the rules are applied as inconsistently as they are here".[10] Peter Travers of ABC News wrote: "A slumming Jamie Foxx is cool to the max as a vampire hunter gunning down bloodsuckers in sunny LA. But you leave this goofy but mostly godawful action-comedy feeling pummeled, beaten down by an avalanche of sound and fury signifying the usual nothing."[11][7] Brian Lowry of CNN wrote: "It's the kind of star-driven vehicle that yields obvious benefits to Netflix even if, qualitatively speaking, it doesn't deserve to see the light of day."[12][13]
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When Netflix launched, Blockbuster (a global chain of video stores where customers could go and rent videos in store) was their biggest competitor. It took Blockbuster years to start offering a similar service as Netflix was already doing. By the time they finally shifted to a subscription service, Netflix already had started the process of shifting their customers to streaming subscribers and was quitting the DVD rental business.
One of the most important reasons that Netflix became an exponential business model is that the founders had the ability to look as an outsider at their business model. They were never happy with the way the business model was at a given time but were always looking where the market was headed in 5 to 10 years. They combined several building blocks for exponential growth by always looking for new ways to solve problems for many customers, to do this with digitalized services (an info based offering) by using a lean approach.
For example, Netflix accepted already in 2007 that the DVD rental business was not profitable enough anymore. They understood that people not only want to rent videos but also want to pay for a large and user-friendly offering, for the comfort of ordering a video from your couch and for no hassle with returning videos. They foresaw the change, used their IT-background to create fitting digital solutions and rolled it out in a lean way.
Also, apart from being one of the pioneers of the industry with their subscription model, the value proposition is yet another element which helped this particular service to become as popular as it is today. In fact, there are a total of four elements that are making all the difference.
The seventh building block of creating an exponential business, Algorithm to the core, is one that Netflix has played out perfectly. Netflix started with a basic rating system, based on Big Data and completely based on how good or bad a particular movie or show had been rated. These ratings were based on number of views, customer feedback, if videos were watched until the end and even IMDB ratings.
They currently make use of and contribute to a large number of open source technologies and even have their own Open Source Software Center. In 2017, Netflix open sourced Vectorflow in 2017, which is a deep learning library.
This is only one of the things that are ahead of us. The paying for services could further develop into paying for usage, as this is something how the customer can get an even more personalized offering. You could even get a construction where as a viewer you pay in millicents per second. Blockchain technology will make it possible to support such a structure with lower transaction costs.
Netflix is very successful because they exactly know what customers want, when they want it and on what device. Also, the company is bold and courageous enough to keep changing their business model into the most optimal future and not afraid to cannibalize their current business model.
Frequently, though, the logo is changed in the absence of a thoughtful shift in strategy. Perhaps the new leadership wants to put their stamp on the company. Perhaps the logo now looks dated. Whatever the reason, it can be a waste of time and resources. And it can actually negatively impact the value of a brand as a whole.
Recently, and with no company fanfare, Netflix changed its logo. The logo that had represented the company for over 14 years was out, and a new one was in. At first blush, it may seem odd. The old Netflix logo was highly recognizable and everywhere.
The old logo had overseen the growth of a small, United States only DVD service that had transformed into a global streaming brand. It represented where they had been, but not where they were going. While Netflix did incorporate the arch in the lettermark and signature red into the new logo, the shift is intended as a clear signal to consumers that this is a new Netflix. One of the reasons there was very little chatter about the new logo is that there was sound reasoning behind the change.
Refining a logo to make it less dated makes sense from time-to-time. But wholesale swap out of a logo in attempt to "change things up" can cash out large amounts of brand equity, distract from the core mission, demoralized staff and negatively impact the brand and business. Before changing the logo it is wise to ask what is that change really going to signal to the consumer. A significant shift in strategy or just a confusing change for seemingly no reason?
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