about Assignment 3 - Ansoff matrix (1)

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Feb 10, 2007, 11:24:12 PM2/10/07

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各位我找到一些關於Unit 3, Ansoff matrix 的相關資料，陸續放上來，寫完Accounting assignment的同學可以
先幫大家Ｋ一下囉～

＜from site: tutor2U>
The Ansoff Growth matrix is a tool that helps businesses decide their
product and market growth strategy.
Ansoff's product/market growth matrix suggests that a business'
attempts to grow depend on whether it markets new or existing products
in new or existing markets. 詳情請連至： http://www.tutor2u.net/business/
strategy/ansoff_matrix.htm

< from site: Marketing Teacher>
This well known marketing tool was first published in the Harvard
Business Review (1957) in an article called 'Strategies for
Diversification'. It is used by marketers who have objectives for
growth. Ansoff's matrix offers strategic choices to achieve the
objectives. 詳情請連至：http://marketingteacher.com/Lessons/
lesson_ansoff.htm

<from site: Wikipedia>
Product-Market Growth Matrix is a marketing tool created by Igor
Ansoff. The matrix allows marketers to consider ways to grow the
business via existing and/or new products, in existing and/or new
markets - there are four possible product/market combinations. This
matrix helps companies decide what course of action should be taken
given current performance. 詳情請連至：http://en.wikipedia.org/wiki/Product-
Market_Growth_Matrix