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[Marisa Jeppesen]

Offer subject to change. Receive Netflix Standard with ads while you maintain 1 qualifying Go5G Next, Go5G Plus or Magenta Max line or 2+ Go5G or Magenta lines in good standing. Netflix account, plan availability & compatible device required. Alternative discount toward different Netflix streaming plans may apply. Not redeemable or refundable for cash; cannot be exchanged for Netflix gift subscriptions. Cancel Netflix anytime. Netflix Terms of Use apply: www.netflix.com/termsofuse. 1 offer per T-Mobile account; for existing Netflix members it may take 1-2 bill cycles during which time you will continue to be charged separately for any existing Netflix account. If you link an existing Netflix account to this offer, terminating the qualifying line(s) will not automatically cancel your Netflix membership, and Netflix will automatically resume charging your existing payment method that they have on file. Like all plans, features may change or be discontinued at any time; see T-Mobile Terms and Conditions at T-Mobile.com for details.

Offer subject to change. Receive Netflix Standard with ads while you maintain a qualifying line in good standing. Netflix account, plan availability & compatible device required. Alternative discount toward different Netflix streaming plans may apply. Not redeemable or refundable for cash; cannot be exchanged for Netflix gift subscriptions. Cancel Netflix anytime. Netflix Terms of Use apply: www.netflix.com/termsofuse. 1 offer per T-Mobile account; for existing Netflix members it may take 1-2 bill cycles during which time you will continue to be charged separately for any existing Netflix account. If you link an existing Netflix account to this offer, terminating the qualifying line will not automatically cancel your Netflix membership, and Netflix will automatically resume charging your existing payment method that they have on file. Like all plans, features may change or be discontinued at any time; see T-Mobile Terms and Conditions at T-Mobile.com for details.

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There are two conventional ways to attract Netflix. You can cross your fingers and hope your film gets accepted to significant festivals, builds lots of buzz, and garners the attention of someone from Netflix. This rarely happens.

The challenge is this. Any good distributor or sales agent hears pitches many times a day. As a result, you'll need to find creative ways to make your film rise above the noise and get noticed. For example, maybe you have a popular social media account, a robust list of email subscribers, or a super engaging trailer on YouTube.

If you can show how your film has been received online, the buzz it has created, and how it has engaged with its target audience, you'll make your movie more of a no-brainer for acquisitions. Here are some questions to help get you thinking:

If other movies on the Netflix platform are similar, you'll need to figure out how to make your film unique from the competition. How does your movie fill a gap in the Netflix library? And how will your movie help Netflix retain current subscribers or attract new subscribers?

Once you have a well-rehearsed pitch showcasing your film's value, your next step is to reach out to the distributor or sales agent and make the pitch. Assuming the distributor or sales agent has an ongoing relationship with buyers from Netflix and other platforms, they will know quickly if they think they can sell your movie.

If your film gets pitched to Netflix, it will take a few weeks to get a response. If the folks at Netflix are interested, they will negotiate directly with your distributor or sales agent. Most deals typically pay a licensing fee for one or two years.

Netflix generally seeks exclusive deals. They usually want to be the only SVOD platform where viewers can stream your film during the licensing period. Assuming you're working with a good distributor, understanding this can help you set realistic expectations and determine if the deal is worthwhile.

If Netflix licenses worldwide rights, you must provide video files and artwork. Your distributor will likely suggest an approved encoding house to handle the technical aspects, from meeting the platform's stringent specifications to dealing with closed captions, metadata, and quality control. Money to cover movie delivery is usually taken directly from your licensing fee.

While Netflix is a significant player, it's essential to consider a multi-platform strategy to maximize your film's reach and potential for success. Platforms like Amazon Prime, Hulu, HBO Max, Showtime, and Stars all have their unique audiences and could be an excellent fit for your film.

Ultimately, selling a movie to Netflix or other platforms requires strategic thinking, a deep market understanding, and persistence. With each step, you learn, improve, meet new people, and continually level up your filmmaking.

The article provides a guide for film producers on how to sell a movie to Netflix. It covers various aspects, such as crafting a compelling pitch, identifying unique selling points for the film, and working with a distributor or sales agent with a good relationship with Netflix.

The article also discusses the typical terms of a Netflix deal, including the exclusivity and licensing fees. Finally, it suggests considering alternative platforms like Amazon Prime, Hulu, HBO Max, etc., for a multi-platform distribution strategy.

Metadata: Data that describes other data. In the context of film distribution, this could include information like the film's title, director, actors, and other descriptive elements that further categorize the movie.

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Even as media companies like Disney and tech giants like Apple push into streaming video, Netflix remains the No. 1 service in the world, and one of the most-sought after tech companies to work for. Its employees are also some of the happiest out there.

Those aren't just platitudes to Netflix recruiters. These qualities are deeply ingrained into Netflix's culture, which is detailed in a more than 4,000-word culture memo on the streaming company's website. The document made waves when it was first released a decade ago because of elements of its management philosophy like its high-performance culture, lack of a formal vacation policy, and aversion to "brilliant jerks."

Some of those elements remain in the culture memo today. The company's 10 core values are: judgment, communication, curiosity, courage, passion, selflessness, innovation, inclusion, integrity, and impact.

In the interview stage, for example, you'll likely be expected to give candid feedback, which ties into Netflix's communications and integrity values. The company hires on culture as much as it hires for skill.

One recent candidate was asked during an interview about how she might change specific features in Netflix's US product, Toda said. The candidate was from Mexico and suggested that Netflix should also ask about features from versions of its products outside of the US, since the company was trying to grow globally.

While you're reading up on Netflix's culture, honestly reflect on whether it's right for you. With values like "communication" and "passion" also come candid feedback, and the expectation that workers should perform at the top of their fields. The Wall Street Journal in 2018 reported that Netflix's culture has also resulted in blunt and frequent firings.

"You don't do yourself a favor if you trick the interview system to get in," one former employee told Business Insider. "It's a really challenging place to work ... They don't just put it [culture deck] away when you get hired. It comes up all the time, in every meeting."

Netflix has a "WeAreNetflix" account on LinkedIn, Twitter, and other social networks where it documents what its like to work at the streaming company. It also has a podcast where its execs and recruiters discuss what individual teams, like legal, are doing.

"We're really looking for people who can help us with that scale and who want to live in a culture of freedom and responsibility and take risks and really push what we're trying to accomplish," Toda said.

Craft your social profiles, resum, or portfolio to showcase your skills, more than just your job titles. Netflix is known for making "unconventional hires" who may not have held the exact role they're hiring for before but have transferable skills for roles, company insiders said.

Netflix recruiters like to see that you're passionate about the company and its values, too. That could be as simple as including a sentence in your email to a hiring manager or recruiter that says, "I'm really passionate about X value from your culture memo," or "My favorite Netflix shows are X, Y, Z."

Netflix, like other companies, also relies on employee referrals to find rockstar recruits. About 15% of people on Glassdoor who said they interviewed at Netflix got the opportunity through employee referrals.

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