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As the way people search for information has shifted, so has the role of press releases.
Today, it’s not just about getting your content picked up by Google. AI-powered tools like ChatGPT, Gemini, and Claude are becoming the new gateways to information. That means how your brand is discovered, summarized, and talked about is evolving.
Our latest white paper explores how press releases now support both SEO and Generative Engine Optimization (GEO) — helping you stay visible in search results and AI-generated answers and summaries.
With tighter communications budgets, every message needs to be impactful. EIN Presswire helps you publish and distribute optimized press releases that build your brand, improve search visibility, and get noticed by AI platforms.
Download the white paper to learn:
- How SEO and GEO work together to keep your brand visible
- Why AI-powered tools are reshaping brand discovery
- How press releases earn backlinks, boost credibility, and improve rankings
- Why small and mid-sized businesses can benefit most from this strategy
Click here to read the white paper.
Looking for more? Check out our earlier white paper packed with tools for AI-driven communications.
Best regards,
David Rothstein
EIN Presswire
Washington, DC
https://www.einpresswire.com
https://www.einpresswire.com/contact
Member, National Press Club, Washington, DC
Member, Online News Association
Member, Public Relations Society of America
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