[leeds_permaculture_network] Digest Number 1126

0 views

Skip to first unread message

leeds_permacu...@yahoogroups.co.uk

unread,

Jun 25, 2013, 7:28:37 AM6/25/13

to leeds_permacu...@yahoogroups.co.uk

Leeds Permaculture Network

Messages In This Digest (1 Message)

1.: FW: A global wrap-up of the latest in circular economy thinking From: Jamie Saunders

View All Topics | Create New Topic

Message

1.: FW: A global wrap-up of the latest in circular economy thinking

Posted by: "Jamie Saunders" saun...@sjamie99.orangehome.co.uk jmsforesight

Mon Jun 24, 2013 8:07 pm

From: Ellen MacArthur Foundation [mailto:info=ellenmacarthurfoundation.org@createsend4.com] On Behalf Of Ellen MacArthur Foundation
Sent: 24 June 2013 15:51
To: Jamie Saunders
Subject: A global wrap-up of the latest in circular economy thinking

Having trouble reading this email? View it on your browser <http://ellenmacarthurfoundation.createsend4.com/t/y-e-tygjlk-skyirgit-r/> . Not interested anymore? Unsubscribe Instantly <http://ellenmacarthurfoundation.createsend4.com/t/y-u-tygjlk-skyirgit-y/> .

Header image alt text <http://i1.createsend4.com/ei/y/F7/DDB/5B7/csimport/Banner.101121.png>

A global wrap-up of the latest in circular economy thinking

In London last week the Ellen MacArthur Foundation hosted a full day of circular economy insight with the leading global experts in this space. It brought together two of the Foundation's flagship programmes, the Circular Economy 100 Summit and the launch of the Schmidt-MacArthur Fellowships.

Here are some of the outcomes of June 19th 2013.

<http://i2.createsend4.com/ei/y/F7/DDB/5B7/csimport/2E7B2888.134948.jpg> Wendy Schmidt, President of the Schmidt Family Foundation <http://ellenmacarthurfoundation.createsend4.com/t/y-l-tygjlk-skyirgit-u/> which is delivering the Schmidt-MacArthur Fellowships <http://ellenmacarthurfoundation.createsend4.com/t/y-l-tygjlk-skyirgit-o/> in partnership with the Ellen MacArthur Foundation <http://ellenmacarthurfoundation.createsend4.com/t/y-l-tygjlk-skyirgit-b/> , opened the evening lecture:

‘This year’s first class of Schmidt-MacArthur fellows, embedded with their mentors in our partner universities in the UK, Europe, the US and India, represent the first wave of what we intend will be a systematic movement of young people, thinkers, inventors, entrepreneurs, and future business leaders who will go into our higher educational institutions and come out from there into the industries and institutions that shape our world.'

The Schmidt-MacArthur Fellowship programme offers international postgraduate fellowships on circular economy innovation for design, engineering and business students and their academic mentors. Find out more here. <http://ellenmacarthurfoundation.createsend4.com/t/y-l-tygjlk-skyirgit-n/>

Circular Economy 100 Annual Summit

The Summit took place during the day on the 19th June and was a closed session for CE100 members and close industry contacts of the Foundation.

Carlos Tavares, COO of Founding Partner Renault <http://ellenmacarthurfoundation.createsend4.com/t/y-l-tygjlk-skyirgit-p/> was the first speaker to open the day. Tavares shared the history and experience <http://ellenmacarthurfoundation.createsend4.com/t/y-l-tygjlk-skyirgit-x/> of his company in moving towards a circular economy, placing Renault's activity within the context of both global price fluctuations and a wider strategy to offer mobility rather than car ownership alone. The presentation closed with the announcement that Renault would be renewing their partnership with the Ellen MacArthur Foundation for a further three years, in order to build on the progress towards circularity.

In a session on New Access Models, Ruben van Doorn of Turntoo <http://ellenmacarthurfoundation.createsend4.com/t/y-l-tygjlk-skyirgit-m/> provided the viewpoint of a company built on the concept of access over ownership, whilst Rachel Botsman rounded out the session with further case studies and surprising statistics on the mega-trend of collaborative consumption <http://ellenmacarthurfoundation.createsend4.com/t/y-l-tygjlk-skyirgit-c/> . Design was another focus on the agenda, with Jeremy Faludi of Autodesk suggesting some practical considerations for designing not only products but the systems in which they fit. An academic perspective came from Professor Peter Childs of Imperial College London, who commented that by thinking about design through the circular economy framework, he had “discovered something more powerful than traditional life cycle tools".

Design the right things - don't just optimise the wrong things.

Professor Michael Braungart, Founder and Scientific Director of EPEA

Ecovative's Eben Bayer arrived just in time from the United States to share the successes and challenges that he found in establishing his mycelium packaging company <http://ellenmacarthurfoundation.createsend4.com/t/y-l-tygjlk-skyirgit-f/> Ecovative. Further analysis of materials design and choice in a circular economy was provided by Professor James Clark, who highlighted a range of opportunities in which resource flows could be valorised.

Below (from left to right): Dominic Waughray (World Economic Forum), Professor Walter R. Stahel (Product LIfe Institute), Rachel Botsman (Author, Collaborative Consumption) & Ruben Van Doorn (Turntoo)

Content image alt text <http://i3.createsend4.com/ei/y/F7/DDB/5B7/csimport/2E7B2370.122207.jpg> The Schmidt-MacArthur Lecture

Following the close of the first ever Circular Economy 100 Summit, the Schmidt-MacArthur Fellows, Mentors and the rest of the day’s attendees were joined by a further 200 people for the Schmidt-MacArthur Lecture – the Summer School’s apex of discussion and activity around the circular economy. Wendy Schmidt, President of the Schmidt Family Foundation, gave the opening address recalling the development of the collaboration with the Ellen MacArthur Foundation, after which she handed over to her husband, Google Executive Chairman Eric Schmidt. Eric touched on a broad range of topics throughout his talk, with the central fulcrum of his argument being how innovation and the internet can support and enable re-organisation of energy, resources & business.

Listen to a podcast of Eric Schmidt’s keynote speech, with introduction from Foundation CEO Jamie Butterworth and information on the Fellowships from Wendy Schmidt. Listen now. <http://ellenmacarthurfoundation.createsend4.com/t/y-l-tygjlk-skyirgit-z/>

Thought-leader Panel Discussion

The evening culminated in a lively panel debate between six experts and thought-leaders, all of whom had also contributed throughout the day. McKinsey & Company's Jeremy Oppenheim made a robust economic case for a circular economy, which was complimented by impassioned responses from William McDonough and Michael Braungart, authors of the hugely influential best-seller Cradle to Cradle. The views of both these speakers highlighted the need for defining clear business values, whilst pointing out paradoxes in traditional ‘do less’ efforts employed by many companies and governments around the world. Walter Stahel, Founder and Director of the Product Life Institute and member of the Club of Rome, added vast knowledge of the performance economy in a segment that combined case examples with the discussion of broader economic change, such as shifting taxation away from labour. Biomimicry pioneer Janine Benyus added another angle to the panel focusing on what system and product design can learn from biology, specifically with regards to additive manufacturing; ‘growing’ products rather than extracting them from another material.

Ellen MacArthur reflected on the panel discussion and the rest of the day in her closing remarks, which focused on the process of learning that she underwent in setting up and developing the Foundation, and the continued importance of learning and collaboration in expanding our combined ‘mapping’ of a circular economy.

Below (from left to right): Professor Walter R. Stahel (product Life Institute) & Professor Dr Michael Braungart (Cradle to Cradle)

Content image alt text <http://i4.createsend4.com/ei/y/F7/DDB/5B7/csimport/2E7B2795.135909.jpg> A special thank you to all who attended for making it such a successful event in the transition to a circular economy

Thanks for supporting the Ellen MacArthur Foundation

<http://ellenmacarthurfoundation.createsend4.com/t/y-fb-tygjlk-skyirgit-v/> Facebook Like Button <http://ellenmacarthurfoundation.createsend4.com/t/y-tw-tygjlk-skyirgit-e/> Tweet Button

back to top

<http://i2.createsend4.com/ti/y/BC/3F7/4FF/010757/partners.jpg>

Forward this email <http://ellenmacarthurfoundation.forwardtomyfriend.com/y-skyirgit-8B24FB11-tygjlk-l-j> to a friend. Not interested anymore? Unsubscribe <http://ellenmacarthurfoundation.createsend4.com/t/y-u-tygjlk-skyirgit-t/> .

<https://createsend4.com/t/y-o-tygjlk-skyirgit/o.gif>

Back to top
Reply to sender | Reply to group | Reply via web post
Messages in this topic (1)