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Ozie Melzer

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Aug 2, 2024, 10:03:16 AM8/2/24
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Pirani claims that Netflix stock dipped around 21% in January after the streaming service revealed that it did not add as many subscribers during the fourth quarter of 2021 and that it was lowering its expectations for net subscriber adds during the first quarter of 2022.

Netflix stock dropped an additional 35% in April, meanwhile, after the company revealed it had actually lost 200,000 subscribers during the first quarter of 2022, according to the Netflix class action.

Netflix is facing a new class action lawsuit that charges the company with concealing negative trends in its subscription business and putting out false and misleading statements about contracts with content providers.

In the complaint, the plaintiffs point to various statements made by Netflix CEO Reed Hastings that purport to show how the company underestimated the risks of not seeing eye-to-eye with various content creators and the materially negative impact that would have on the business.

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A Netflix customer who says he was promised a $7.99 per month subscription fee for the life of his account is suing the streaming giant for increasing its prices, according to a proposed class action lawsuit filed Wednesday in California federal court.

A federal judge in California has dismissed a proposed class action lawsuit against Netflix filed by a Texas-based trust that claimed the streaming service misled investors about problems associated with password sharing between subscribers and freeloaders.

The lawsuit was filed in spring 2022 after Netflix reported lower-than-expected subscriber growth for two consecutive financial quarters. Its first miss came with Netflix's year-end earnings reported in January 2022, during which the company told investors that it was "optimistic" about its "long-term growth prospects," believing a then-forthcoming slate of new original programming would lure additional paid subscribers to the service.

The proposed class action sought damages on behalf of investors who purchased Netflix stock between October 2021 and April 2022, with the plaintiffs accusing Netflix of knowing that its business prospects were worse than the company led its existing and prospective investors to believe.

The case largely relied on anecdotal testimony supplied by two former Netflix employees, who said the company actively monitored password sharing between paying and non-paying customers, and that the practice inhibited Netflix's ability to grow its paying subscriber base.

Coincidentally, two months before the lawsuit was filed, a consumer study offered by Leichtman Research Group revealed around one-third of Netflix subscribers surveyed by the firm admitted to sharing their passwords with people who live outside their home. (Netflix allows customers to share their accounts only with people who live within the same residence.)

Last Friday, a federal judge overseeing the lawsuit affirmed a motion filed by Netflix to dismiss the case, saying the plaintiffs had not proven that Netflix knew about the detrimental effects of password-sharing and other ill points of its business for as long as they alleged. The judge also appeared swayed by Netflix officials that claimed the ill-effects of freeloaders on its service were outweighed by its popularity during the global coronavirus health pandemic, when more people signed up for the service to watch television while stuck at home.

The judge agreed to allow the plaintiffs to refile their case if they are able to substantiate their claims with additional evidence, according to Reuters. It isn't clear if the plaintiffs intend to refile their lawsuit.

Prior to the shareholder lawsuit Netflix said it would introduce various measures to end password sharing. A limited test of the strategy launched in several Latin American countries in early 2022. There, customers were offered the opportunity to pay an extra fee for the privilege of sharing their passwords beyond their homes.

The same measure was put into place in the United States and other countries in May 2023. Despite suggestions that the password-sharing crackdown could hurt its business, the company reported lower churn during the first full month that the strategy was in place domestically.

Last October, Netflix said its customer base rose to 247 million global paying subscribers, an increase of 8.8 million customers compared to its prior financial quarter. The figure caused Netflix's stock price to increase 12% in after-hours trading.

Internet based class action lawsuits have grown tremendously in recent years. One reason may be the unprecedented scale that the internet provides for consumer interactions. Many internet and mobile advertising business models such as PPC advertising and SMS marketing are highly automated. Therefore, when a company's marketing is deceptive or illegal, it tends to cause identical consumer injuries. Even if the individual injuries are not large, when pooled together as a class action, companies that are sued for class action claims may have massive liability exposure.

One of our firm's partners, Erik Syverson, focuses on Internet and digital media law. Mr. Syverson and our legal team defend companies across the United States that are sued for class action claims. Mr. Syverson has also served as class counsel for plaintiffs in a select number of pay-per-click class actions. Contact our law firm today to meet with a highly skilled Los Angeles Internet class action defense attorney.

In recent years, the plaintiff's bar has filed a slew of internet privacy class actions against internet companies like Facebook and Netflix. Most of these class actions have been resounding failures. A common weakness in most cases is that plaintiffs lack standing because they have suffered no cognizable injury. We understand how to effectively defend these cases by filing summary judgments or motions to dismiss prior to class certification. In the unlikely event of certification, we are able to file motions for de-certification or appeal the certification decision.

The Telephone Consumer Privacy Act (TCPA) regulates consumer solicitations made via telephone, fax and SMS/text messaging. In recent years, marketing companies have been repeatedly sued for violating the TCPA pursuant to SMS marketing campaigns. Often, large companies outsource their text message advertising to third parties. However, the outsourcing of SMS marketing does not insulate the manufacturer/advertiser from liability. TCPA class actions are often certified and outsourcing SMS campaigns without tight oversight by the advertiser could be a recipe for disaster. The TCPA provides for exemptions such as political speech, however, courts generally construe such exemptions narrowly.

CAFA is a federal statute enacted in 2005 that greatly expanded federal jurisdiction over class action lawsuits filed in the United States. The Act impacts class actions in two major ways. First, any class action that seeks greater than $5,000,000 in damages and includes a plaintiff who is a citizen of a state different from any defendant can seek removal to federal court. Second, the Act empowers the federal judiciary to give greater scrutiny to class action settlements. Therefore, many plaintiff's attorneys attempt to plead around CAFA in order to avoid removal to a federal jurisdiction. Because we have represented companies as defendants and plaintiffs in class action litigation, we understand both sides of the CAFA coin and all of the strategic decisions that affect the application of CAFA.

For more information about Internet class-action lawsuits, contact us online or call 213-944-0098. Our North Carolina class action attorneys are available for cases filed in North Carolina. Our team consists of experienced Stanford law graduates and former federal clerks with vast experience handling class certification issues.

Please do not include any confidential or sensitive information in a contact form, text message, or voicemail. The contact form sends information by non-encrypted email, which is not secure. Submitting a contact form, sending a text message, making a phone call, or leaving a voicemail does not create an attorney-client relationship.

As the world increasingly becomes digital in everyday life, whether due to improvements in technology or the coronavirus pandemic, the concept of digital inclusion and web accessibility is a growing concern for many individuals and businesses. About 15% of the world population and more than 20% of that of the American population currently live with a form of disability. Thankfully, like in America, many countries have now ratified their non-discrimination and digital accessibility laws to include the Web Content Accessibility Guidelines (WCAG) as a standard to follow in making websites and applications accessible to people with disabilities. Most international web accessibility laws now demand websites and applications are perceivable, operable, understandable, and robust enough to work for people with disabilities.

The Americans with Disabilities Act (ADA) and Section 508 have continuously referenced the WCAG 2.0 AA standard over the years. Non-conformance with WCAG standards is similar to not providing equal access to disabled users of your website which then triggered web accessibility lawsuits against such businesses. It is, unfortunately, true that the threat of a lawsuit has been a major reason many organizations make the effort to make their websites accessible. Many disabled users and advocates have championed this course over the years leading to high-profile web accessibility lawsuits. Here are the largest prominent cases we hope businesses (large and small) can learn from.

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