Apple Books (known as iBooks prior to iOS 12) is an e-book reading and store application by Apple Inc. for its iOS, iPadOS and macOS operating systems and devices. It was announced, under the name iBooks, in conjunction with the iPad on January 27, 2010,[2] and was released for the iPhone and iPod Touch in mid-2010, as part of the iOS 4 update.[3] Initially, iBooks was not pre-loaded onto iOS devices, but users could install it free of charge from the iTunes App Store. With the release of iOS 8, it became an integrated app. On June 10, 2013, at the Apple Worldwide Developers Conference, Craig Federighi announced that iBooks would also be provided with OS X Mavericks in Fall 2013.[4][5]
It primarily receives EPUB content from the Apple Books store, but users can also add their own EPUB and Portable Document Format (PDF) files via data synchronization with iTunes. Additionally, the files can be downloaded to Apple Books through Safari or Apple Mail. It is also capable of displaying e-books that incorporate multimedia.[2][6] According to product information as of March 2010, iBooks will be able to "read the contents of any page [to the user]" using VoiceOver.[7][8]
On January 19, 2012, at an education-focused special event in New York City, Apple announced the free release of iBooks 2, which can operate in landscape mode and allows for interactive reading. In addition, a new application, iBooks Author, was announced for the Mac App Store, allowing anyone to create interactive textbooks for reading in iBooks; and the iBooks Store was expanded with a textbook category.[9][10] The iBooks Author Conference, an annual gathering of digital content creators around Apple's iBooks Author, has convened between 2015 and 2017.[11][12][13] Apple discontinued iBooks Author in 2020, its functionality having been integrated into Pages.[14]
In September 2018, iBooks was renamed "Apple Books" upon the release of iOS 12 and macOS Mojave.[15] It features a new variation of the San Francisco typeface known as "SF Serif",[16] which was later revealed to be released in six optical weights under the "New York" name.[17]
iBooks was announced alongside the iPad at a press conference in January 2010. The store itself, however, was released in America three days before the iPad with the introduction of iTunes 9.1. This was supposedly to prevent too much traffic on Apple's servers, as they have been overloaded with previous releases of the iPhone. On the day of its launch, on March 31, 2010, the iBooks Store collection comprised some 60,000 titles.[18]
Upon its release for older devices running iOS 4, such as the iPhone 3GS and iPod Touch, iBooks received criticism for its slow performance.[19][20] However, a July 19 update from Apple offered several improvements.[21]
On November 13, 2012, Apple was granted the patent "Display screen or portion thereof with animated graphical user interface"[23] for page-turning animation. The page-turning animation was first filed for in December 2011 as ornamental design for a display screen. The patent's illustration shows three different images of a virtual page being turned. One with a corner of a page being turned slightly, the next image with the page halfway turned, and the third showing the page almost entirely turned over.[24] The patent refers to O'Reilly Media and FlippingBook companies that use page-turning animation in eBooks.[23]
On October 24, 2013, Apple applied for a patent (since granted) for "Personalizing digital gifts",[25] which describes a novel method for gifting e-books to friends. The patent describes how a user can select the appealing e-book snippet that will bring up a contextual menu containing an option to gift the media to another party.[26]
On September 17, 2014, Apple bundled version 4.0 of iBooks for iOS with iOS 8.0. This includes slight changes with the bookstore button (into a persistent navigation bar at the bottom), grouping of books by series in the bookshelf, Auto-night mode theme, as well as small changes to the underlying rendering engine.
The supported e-book formats of Apple Books are EPUB and PDF.[28] As of version 2.0, it also supports a proprietary iBook format (IBA), generated with the iBooks Author tool. This format is based upon the EPUB format but depends on a custom widget code in the Apple Books app to function.[29]
As of version 3, iBooks started to render text written in 18 different languages. Users of the application are able to change the font and text size displayed. Available English fonts are Baskerville, Cochin, Georgia, Palatino, Times New Roman, Verdana, Athelas, Charter, Iowan Old Style and Seravek.[30] Version 5 removed Cochin and Baskerville.[31][32]
Words can be selected and searched throughout the book. Definitions of words can also be found upon clicking on the word and selecting 'define' which will give the reader a brief description of what the word means and if there isn't a definition available, the reader can opt to either search on Wikipedia or the web for a definition, an option available even if there is a definition for the word. Readers can also highlight passages and when this is done, the part of the Ebook which deals with the chapters and notes will automatically save the words or sentences which were highlighted, as well as revealing any notes made after highlighting a certain passage, another feature.
With the introduction of iOS 8 in 2014, an additional "Auto-Night Theme" was introduced, which dynamically changes the theme from 'Normal' or 'Sepia' to 'Night' and vice versa based on the ambient light conditions.
Apple Books also stacks books that belong to a series when the user is on the "All Books" screen. When selected, the books included in the series are shown in the order in which they were released, including books in the series that the user has not purchased. The prices of the unpurchased books are displayed on the upper right corner of the book "ear-marked" in green. Tapping the unpurchased book takes the user directly to the Apple Books store allowing for quick purchase.
There are three page layouts: Book, Full Screen, and Scroll. In Book or Full Screen layout, pages are turned by tapping or dragging the page, animated to imitate the appearance of a paper book. In Scroll, there is no page turning, and the book appears as continuous text, read vertically like a web browser.
In macOS Monterey, released in late 2021, Apple added a Cover tag to user-editable metadata tags for books, while removing other editable tags for Year, Category, Comments, and Description. This coincided with the Mac version of the app being ported from the iOS/iPadOS version using Catalyst.
The Apple Books Store (formerly iBook Store) is an ePub content sales and delivery system that delivers eBooks to any iOS device such as the iPad, iPhone, and iPod Touch. It does not currently support either the downloading or reading of Apple Books directly on Windows or Linux distributions, but it does support the downloading and reading of Apple Books on OS X Mavericks and later.[36]
Prior to the unveiling of the iPad, publishers Penguin Books, HarperCollins, Simon & Schuster, Macmillan Publishers, and Hachette Book Group USA committed to producing content for the Apple Books Store (under name iBooks Store). Additional publishers were invited to participate on the day of the product announcement, January 27, 2010.[37] The Apple Books Store also provides access to the 30,000+ free books available from Project Gutenberg,[38] and it provides content channeled through Draft2Digital or Smashwords, allowing independent authors and publishers to self-publish.[39]
The day before the iPad event, Terry McGraw, the CEO of McGraw-Hill, appeared to divulge information to Erin Burnett on CNBC about the upcoming iPad release.[40] This was quickly picked up and disseminated by rumor sites and eventually mainstream media outlets as revelation of features of the iPad. McGraw Hill was not included in the iPad presentation at the Apple media event and there was speculation that the exclusion was in response to this release of information.[41] However, McGraw-Hill has stated that the information disclosed by McGraw was not privileged, and that the company had not intended to participate in the event.[42]
In 2011, an Apple spokesperson announced that "We are now requiring that if an app offers customers the ability to purchase books outside of the app, that the same option is also available to customers from within the app with in-app purchase."[43] Due to the 30% revenue share that Apple receives from the in-app purchase mechanism, the financial viability of competing bookstore apps run by other book retailers is uncertain, even though in many countries, the Apple Books Store still does not provide consumers access to any e-books except for free works, such as ones that are in the public domain. Apple's competitor Amazon.com updated its iOS Kindle app in July 2013 to bypass the 30% revenue share by requiring the user to purchase content using the Kindle Store's website instead of using the Kindle app; users can still get free e-books or samples while using the app.[44]
After Jobs's death, in 2012, Apple released iBooks 2, which added support for interactive textbooks on the iPad. These textbooks can display interactive diagrams, audio, video, quizzes, HTML, and 3D content,[46][14][47] and support highlights, notes, and annotations, which can be viewed in an "index card"-like interface. Apple argued that these iPad textbooks would be more engaging for students than paper textbooks.[48] Apple simultaneously released a free Mac app, iBooks Author, which could be used to create these interactive textbooks in WYSIWYG fashion.[49] Apple's launch partners included education publishers Pearson, McGraw-Hill and Houghton Mifflin Harcourt, whose textbooks were available in a new Textbooks section of the iBookstore.[48]
TechRadar's Steve Paris called iBooks Author "incredibly simple to use", but noted a few bugs in the first public release, and criticized the fact that it only supported H.264 video files, despite iPads being compatible with more formats.[51] Macworld called it an "impressive" tool, but said it was "constrained" by its exclusive compatibility with iPads.[52] iBooks Author's license agreement was controversial upon release, for stating that documents created with the tool could only be sold for a fee if they were accepted and exclusively distributed by Apple.[53][54][55] Apple backtracked a few weeks later, in an updated license agreement.[56] Its proprietary file format was also criticized by Ed Bott of ZDNet, who compared it to Microsoft's "embrace, extend, extinguish" strategy.[57] In contrast, Serenity Caldwell of Macworld lauded iBooks Author's additional features over EPUB authoring software.[52] Apple added support for EPUB export to iBooks Author in 2015, although textbooks exported in EPUB supported fewer features than iBooks textbooks.[14]
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