面向女性的休闲手机游戏：Anina Dress Up （打扮） ——Female mobile game: Anina Dress Up
Leo Wang
面向女性的休闲手机游戏：Anina Dress Up （打扮）
前两天我发布了一篇博客：Looking for an Assistant for a super model ，之后很多朋友问我怎么会认识模特，很奇怪我这个Mobile行业的土老冒还玩起时尚来了。
其 实说来也是机缘巧合，首先Anina本人确实是模特，但是她还在创业做针对女性的休闲时尚手机游戏，她还是一个有名的时尚圈博客。所以ProtoHuas的Founder - Eduardo在一次晚餐时邀请她参加并介绍给了我。后来我前前后后也帮了她不少小忙。包括那篇博客里提到的助理所做的事情，其实我已经成了一位免费助理啦:-)
这些并不重要，现在Anina的手机游戏"Anina Dress Up"可以玩啦，这个游戏很简单，很好玩，几乎所有的知性女性都喜欢嘞。
Anina Dress Up是一款打扮虚拟Anina的记忆测验游戏，当你下载这个Flash小游戏到手机上后，打开游戏即可看到虚拟的Anina，然后看到她的发型，肤色，衣 服，裙子，裤子等都在变换，当你按键停止后，有几秒钟的时间让你记忆，随后打乱所有的装扮，请你根据记忆恢复，并给你打分！这个看起来很简单的游戏，其实 没那么简单，不信你试试看，我是认输啦，俺不擅长打扮:-)
请用Nokia手机登陆：http://mobi.aninadressup.com，下载本款Flash Lite游戏；
官方网站下载：http://www.aninadressup.com/downloads
下面是Anina自己对这款游戏的一些介绍，FYI：
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ANINA DRESS UP
Anina, of Anina.net, model and founder of the 360Fashion Network, launches the ANINA DRESS UP mobile game!
ANINA
DRESS UP brings reality into the virtual environment: real model, real
designers, and real fashion, by bringing real-life fashion and
technology together in an innovative mobile game, anina.net will
promote esigner talent on a global level from the palm of customers'
hands. ANINA DRESS UP opens a new market channel for innovative
designers to reach future clients, by creating brand awareness through
the mobile phone. It is a channel for consumers to discover local
brands and new designers ahead of the curve.
ANINA DRESS UP
allows the user to read insider fashion news from the experts at
360Fashion and provides networking opportunities and news about the
designers featured in the game.
The primary goal of the
application is to give local fashion brands global visibility in the
palm of clients' bands, and lead to new talent discovery for buyers and
journalists. To create a game geared toward the fashionable, from the
insiders' global perspective.
Participating designers are
London's, ELEYKISHIMOTO, New York's Chesley McLaren, Holland's Jolina
Jolink, Daryl van Wouw, BLUEBLOOD, Jan Taminiau, DFF's Conny
Groenewegen, China's Zebra Woods accessories, and Belgian designer Anja
Austa. Zebra Woods and Anja Austa have both designed phone jewelry
inspired by the game.
Its innovative user experience: it has
an offline mode memory game where the players have to recreate the
outfit shown to them under one minute. It has an offline free mode
where players can mix and match their own outfits in their own time,
with an online component for downloading new outfits to anina's closet.
When the player has finished making their own outfit combination in the
phone, they can send the data via GPRS to an online gallery. In the
online gallery, the public can vote and comment on the outfits.
Innovative
technology is at the core of ANINA DRESS UP and is based on the
following combination: Flash Lite by Adobe Corporation, collaboration
with i2 tecnologia from Brazil, and anina.net's interactive media
approach. By bringing fashion drawings & information into the palm
of players' hands, designers can get their brand name out in innovative
and effective ways.
Anina.net / Nokia Champion
Anina
is a model with a passion for technology and the founder of the
360Fashion Network. She is a second year Nokia Champion, and wishes to
encourage women world-wide to beautiful, intelligent, and
technological. www.anina.net
i2 tecnologia
Felipe Andrade / Nokia Champion
i2
tecnologia is a web and interactive company based in Brazil. Utilizing
Adobe's Flash Lite. technology, i2 tecnologia provides innovative ideas
and immersive experiences to the screens of mobile handsets, while
driving the next evolutionary step in mobile content by delivering
content to any device with a screen.
www.i2technologia.com
360Fashion Network
360Fashion is a network of high level fashion professionals using the latest web 2.0 and mobile
technologies to create online media. 360Fashion is building a bridge between fashion and technology.
www.360fashion.net www.360fashion.tv
SCREENSHOTS
clothing: CHESLEY MCLAREN
clothing: DARYL VAN WOUW
clothing: ELEYKISHIMOTO
clothing: BLUEBLOOD
DESCRIPTIONS OF DEISGNERS
DARYL VAN WOUW
The
Amsterdam based designer Daryl van Wouw perfectly reflects the feel of
today's society in his creations. His collections always inspired by
cities like New York and Amsterdam, are based on the mixture of
cultures, races and flavours that cosmopolitans represent. Daryl's
collection suits the independent cosmopolitan woman who identifies
herself with the words: streetwise, successful, melting pot and
couture. For the first season of the Dutch Project Catwalk, the
competitive reality television series in which a group of fashion
designers compete against each other, Daryl van Wouw takes place in the
panel as fearful jury member. In November 2007 he receives the BREAD
& butter Design Young Talent Prize 2007.
JAN TAMINIAU
Fashion
designer Jan Taminiau (1975) comes from a family tradition of antique
dealers, decorators and interior designers. This formed the foundation
for his passion for traditional production techniques, antique
aterials, the search for the right shape and form and the penchant for
aesthetics. His work has a refined, conceptual undertone yet never
loses sight of the elegant, feminine and wearable form. In November
2007 he receives the Prix de la Mode award in the category 'best
national designer'.
JOLINE JOLINK
After being an
assistant for Viktor & Rolf, Joline Jolink (1981) graduated from
the School of Arts in Arnhem in 2003, with a collection inspired by her
Ukrainian grandmother. The collection immediately brought her to Italy
where she presented it during the International Talent Support contest.
There she was picked up by i-D magazine amongst others, at only 22
years old. Joline launched her label j o l i n e j o l i n k during the
Amsterdam Fashion Week in January 2006. Joline strives to create
comfort in her designs. Jolink's style is, by its simplicity and
graphical touch, surprisingly modern.
CONNY GROENEWEGEN
In
creating her designs, Conny Groenewegen is fascinated by the
information that lies hidden in a material, a print or an application,
revealing something about the garment itself and indirectly about the
person who is wearing it. Her focus has shifted from fragmented details
to the whole garment. After designing a series of accessories and
jewellery in 2004 and 2005, she presented her first women's clothing
collection 'Rupture F/W 06' during the Amsterdam Fashion Week in
January 2006.
ELEYKISHIMOTO
Mark Eley and Wakako
Kishimoto have come a long way from their textile design roots on which
they cut their irst creative teeth to the world of high fashion for
which they are known worldwide today. In the mid 90's the partnership
launched their first womenswear collection; this proved to be such a
success that the company has produced collections ever since. It is
safe to say that is due in no small part to Eley Kishimoto's influence
that a resurgence in print has been evident on the international design
scene. Eley Kishimoto are members of the 360Fashion Network since 2006.
ZEBRA WOODS
Two young accessory designers, Ling and
Lynn based in Hangzhou, China. By visiting other cities, they find
nteresting and cultural local materials to make their hand made
designs. "No hands --No work" is their hilosophy. They love the freedom
lifestyle of owning their own business. With no prior experience except
a the particular sense about fashion and art made them create these
craftment in their own way. Three months after their first work came
out, their business booming. They are like two germinative seeds just
accumulating the power for catch the sky.
ANJA AUSTA
The
young German fashion designer living in Antwerp unites raw elegance
with soft glamour full of surprising antasy in her new summer 08
collection, "Fetish Forest". Spontaneously and passionately she lives
her style and next to her innovative collections she also surprises
through sensationel events like guerilla poster and catwalk campaigns
with Anja Austa outfitted models in the Marais quarter of Paris or the
pret-a-porter-mobil showroom in Paris.
ANINA DRESS UP copyright 2003-2007 anina.net
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王利杰（Leo Wang）
Founder of Mobile2.0 Salon（移动2.0沙龙）
Founder of Changyou.cc（畅友科技）
Founder of 4words.cn（四个字）