Blog Writing Tips: Keeping Content Fresh
Enzo F. Cesario
Article Title:
Blog Writing Tips: Keeping Content Fresh
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Article Description:
Content may be king, but to torture a metaphor somewhat, even the
most brilliant crown can grow tarnished. Generating good content
isn't always an easy thing, and it requires a great deal of
effort to avoid getting into rote postings and halfhearted
content that isn't of the quality a blog and its audience
deserve. To that end, what are some of the things bloggers can do
to keep their content fresh and interesting?
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Distribution Date and Time: 2011-08-15 10:00:00
Written By: Enzo F. Cesario
Copyright: 2011
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Blog Writing Tips: Keeping Content Fresh
Copyright (c) 2011 Enzo F. Cesario
BrandSplat
http://www.Brandsplat.com/
Content may be king, but to torture a metaphor somewhat, even the
most brilliant crown can grow tarnished. Generating good content
isn't always an easy thing, and it requires a great deal of
effort to avoid getting into rote postings and halfhearted
content that isn't of the quality a blog and its audience
deserve.
A lot already has been written about the common mistakes bloggers
can make. Text walls, keyword cipher content, bland posts on
stuff that's been covered before � these things are not good.
But simply pointing out what not to do isn�t very helpful. After
all, anyone can "not do" certain things. But as any fiction
writer worth the name will say, listing and focusing on all the
things one isn't going to do results in one not doing anything
at all. There has to be a positive focus and some manner of a
goal. To that end, what are some of the things bloggers can do to
keep their content fresh and interesting?
Step 1 � Alternate Angles
Keeping content interesting doesn't necessarily always involve
doing something completely and utterly unrelated. It can,
instead, involve taking a new approach to the tried-and-true
material at hand, and coming at it from a new direction that
brings together previous posts in a different way.
For example, consider a blog focused on consumer advocacy and
customers' rights. The main focus of the blog could be on
specific instances of consumer abuse, such as dangerous products
or other examples of corporate irresponsibility. This is an
example of a highly-specialized blog with a narrow intent.
However, posting all the time about corporate abuses might get
disheartening � both to the writer and the reader � so the
blogger should try introducing a post series on corporate hijinks
that are more hilarious than harmful. A practical example of this
is the Cake Wrecks blog; while the main content is specifically
focused on truly terrible cake designs, the blog also features a
�Sunday Sweets� post series focusing on cakes done particularly
well.
Step 2 � Fresh Faces
There is a lot of debate in the blogging community about the
value of guest posters. Without going into all the assorted
arguments, the fact is that if a blogger trusts someone enough to
let them submit a post for publication, it can be a valuable tool
for a number of reasons.
Guest posters offer several opportunities for the experienced
blogger. They can establish networking options between the
audiences of the respective writers, particularly if drawn
between blogs. If drawn from the comments section, they can give
the blog audience something to aspire to and more reason to
become active with the blog. In the special event that a blogger
can get a big name in the field to write a post, the credibility
and prestige of the blog generally benefits as well.
Step 3 � Cause Crusades
Many of the more successful blogs touch on some manner of major
social issues. Consumer advocacy, personal rights, political
freedoms � each of these topics is the subject of major discourse
in the world at large. Many people in a blogger's audience
probably want to do something to help out with a cause, but they
aren't sure how. They might not know how to check out a
nonprofit's credentials the way a savvy fundraising blogger
might, or might not know specific organizations related to their
personal cause of choice.
Blogs are a great force in the field of micro-transaction
fundraising. If a blog has even 5,000 followers and can convince
them to donate 50 cents apiece on average, that translates to
$2,500 in real dollars raised. That money can pay for quite a few
things, be it advertising space, medical procedures or even a
research grant for a small lab doing vital inquiry. As an
example, consider the success of Penny Arcade, which leveraged
its extensive comic and blog audience's goodwill to create a
charity dedicated to giving sick children as many games and
reading materials as they could. It's one of the fastest growing
charities in history, and started as �just an idea.�
Step 4 � Evading Ennui
Sometimes there isn't any way to get around the fact that a
specific topic is played out. Be it the activities of a certain
politician, a specific corporate scandal or even a general topic
such as free speech, people eventually get tired of writing and
reading the same material. Sometimes no new news stories come up,
or there isn't any fresh information to cover.
In such cases, it's perfectly acceptable to switch topics.
Perhaps the topic change need not be exceptionally drastic.
Consider the earlier example of a consumer advocacy blog. Perhaps
there simply are no new or funny stories to cover that won't
seem boring or rehashed. This might be the time to discuss the
theory of the blog, the �why� angle behind the matter. Our
blogger could write a post explaining his or her personal
experiences with corporate indifference, or discuss the good that
consumer advocacy has done for people in the past.
Other times, the change could be as drastic as can be. Maybe a
blogger just enjoys a particular band or bit of music, and writes
an entirely personal post sharing the music and how they came to
love it. The readers get a personal connection, and the blogger
can let his mind work on the big problems again.
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Enzo F. Cesario is an online branding specialist
and co-founder of Brandsplat, a digital content
agency. Brandsplat creates blogs, articles, videos
and social media in the "voice" of our client's
brand. It makes sites more findable and brands more
recognizable. For the free Brandcasting Report go to
http://www.BrandSplat.com/ or visit our blog at
http://www.iBrandCasting.com/
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