Blog Writing Tips - Where to Find Great Guest Posters
Enzo F. Cesario
Article Title:
Blog Writing Tips - Where to Find Great Guest Posters
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Article Description:
One of the best ways to keep a fresh angle in blogging is the
guest blogger. They can provide good content, take some of the
work load off the primary blogger and can bring new perspectives
and ideas that the parent blogger can follow up on in later posts
as he or she sees fit. It may not be for everyone, but those who
embrace guest posting have a lot going for them. So where,
exactly, does one find these mysterious guest posters?
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Distribution Date and Time: 2011-08-17 10:00:00
Written By: Enzo F. Cesario
Copyright: 2011
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Blog Writing Tips - Where to Find Great Guest Posters
Copyright (c) 2011 Enzo F. Cesario
BrandSplat
http://www.Brandsplat.com/
One of the best ways to keep a fresh angle in blogging is the
guest blogger. They can provide good content, take some of the
work load off the primary blogger and can bring new perspectives
and ideas that the parent blogger can follow up on in later posts
as he or she sees fit. Guest blogging also promotes
inter-community relations, resulting in shared links and
audiences, and can bring together previously unrelated audiences
who find they share interests. It may not be for everyone, but
those who embrace guest posting have a lot going for them.
So where, exactly, does one find these mysterious guest posters?
Guest #1 � The Ascended Commenter
An active and successful blog should have an equally active
comments section. Comments are a great way to gauge the level of
interest a group has in the message of a blog. Sometimes a blog
post will spawn a series of comments that end up being as or even
more enriching than the blog itself, including links to other
sites and videos that further expand on the message.
Some commenters are active, regular members of the community and
consistently provide very good and insightful material on a
number of topics. Those who participate in all the best
discussions and are always there to provide discussion on the
topics raised are a prime source for good guest-posting material.
If you have such a gem of a commenter, contact them and ask them
if they'd be interested in writing up a guest post. Give them
all the guidelines and style rules your publication uses, and of
course draft-check their work to make sure it fits the needs of
the site, but definitely recruit your commenters into your
service. This will have the two-fold effect of creating guest
posts and improving the quality of commentary in the blog as a
whole. As guests see they can be invited to post, they will be
encouraged to become more active if they want to do the same.
Guest # 2 � Fellow Bloggers
Many blogs provide cross-links to other blogs who discuss the
same or similar issues. Blogs on cooking provide links to other
blogs on cooking, or to blogs on cookware and appliances, and so
on. Bloggers exercising good blogging judgment also go to their
colleagues' blogs and participate in the comments sections as
well.
Just like inviting in a member of the commentary team, calling in
a fellow blogger is a great idea. As mentioned, it encourages
cross-promotion of both blogs. Even though the audiences of the
publications may not overlap 100 percent, each will at least see
some benefit as visitors from the other blog come by to have a
look. At least some will subscribe, and that's a big overall
goal.
One of the best ways to arrange this is to propose a swap. Both
bloggers trade posts for a day, so that both can get the benefit
of the exchange. Additionally, try to focus on bloggers with a
similar but slightly different focus. The idea is to get new
information out there, after all.
Guest #3 � The Celebrity
People like big names; there's really no getting around it and
no shame in it. Experts are good at what they do, and good at it
for a reason. If our aforementioned cooking blog is able to get
an authority figure with a big name in the community to post,
they really should take advantage of the opportunity.
Celebrities are often hard to get ahold of, but not impossible.
They are people, too, and they often have interests that they
like to follow. Sometimes it requires contacting their agent or
handler, but it can be rewarding to a blog to have a star pop on
and offer some advice on the topic at hand.
On the other hand, such a post should stick firmly to the message
at hand. Making it a chance for the celeb to simply promote his
new cause or book might distract from the goal of the blog, and
nobody wants that.
Guest #4 � A Polite Opponent
There is a benefit in bringing aboard someone whose views differ
from those of the core audience for the blog. The most important
mode of discussion for the web today is dialog. People want to
talk, they want to learn and be heard. Unfortunately, the largest
mode of dialog is argument and flaming, and very little gets
accomplished in this circumstance.
On the other hand, if a blog has taken a principled and
reasonable stand on a topic, chances are they have an open-minded
yet critical commenter or �rival� whose views differ from their
own. This is common in philosophy- and politics-oriented
publications.
In these cases, consider contacting a rival and asking for an
exchange of views. This may seem a bit odd, but it really can
make all the difference. It will show both parties that the other
side is willing to talk and reason about things. It will give
both audiences a sense of pride in their chosen blogger. It will
create a greater dialog and benefit the web as a whole and, if
handled properly, it will almost always be a hit and generate a
great deal of discussion. Take the risk and see if a civil
exchange of conflicting ideas is right for your blog.
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Enzo F. Cesario is an online branding specialist
and co-founder of Brandsplat, a digital content
agency. Brandsplat creates blogs, articles, videos
and social media in the "voice" of our client's
brand. It makes sites more findable and brands more
recognizable. For the free Brandcasting Report go to
http://www.BrandSplat.com/ or visit our blog at
http://www.iBrandCasting.com/
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