Focus Groups No More: GutCheck Makes Market Research Affordable and
Cool
***Winner DEMO 2011***
http://www.easyir.com/easyir/prssrel.do?easyirid=8B5B80C60D63C104&version=live&prid=726919&releasejsp=release_68&tradeshow=Y DIY Online Platform Simplifies Research Without Need for Big Budgets
DENVER, CO -- (MARKET WIRE) -- 03/01/2011 -- GutCheck today launched its
do-it-yourself online qualitative market research platform, which lets
companies or individuals test their ideas, services and campaigns in
real time, with their real markets, at a fraction of the cost of
traditional focus groups.
While online surveying is nothing new for quantitative research thanks
to companies like SurveyMonkey, GutCheck is the first to enable real-
time experience-based (qualitative) feedback online, saving thousands
of dollars and hours of hassle -- and making high-quality feedback
available to anyone, from sophisticated agencies working on messaging
to small startups wanting to test their market strategy.