Animal rights group campaigns against Benetton(new)

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John Ding

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Dec 25, 2004, 3:42:49 AM12/25/04
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http://www.abc.net.au/am/content/2004/s1268283.htm
http://www.abc.net.au/reslib/200412/r37578_93955.ram

Animal rights group campaigns against Benetton
AM - Saturday, 18 December , 2004 08:00:00
Reporter: Jeff Waters

HAMISH ROBERTSON: Australia's wool industry could be facing a
significant threat, as an international campaign for a consumer boycott
against Australian wool gathers momentum.

The boycott is being pushed by the animal rights group PETA - or People
for The Ethical Treatment of Animals - a group with a history of
successful campaigns against fur and Indian leather products.

PETA has already convinced two large American clothing retailers to
pledge not to buy or sell Australian wool, and now it's targeting the
Italian firm Benetton, which specialises in brightly coloured woollen
clothing.

The group intends using all forms of media advertising to convey its
message in the northern hemisphere.

As Jeff Waters reports, the Australian wool industry is determined to
stop the campaigners, even overseas, by taking them to an Australian court.

PETA AD: The images you're about to see are for a surprising look into
the Australian wool industry.

JEFF WATERS: The audio quality may be poor, but the pictures broadcast
on the internet by the PETA animal rights organisation would be
disturbing to many people.

PETA AD: Australian farmers perform a procedure called mulesing, which
involves throwing large sheep onto their backs, restraining their legs
between metal bars, and with no pain relief at all, carving chunks of
flesh from their legs and rumps.

JEFF WATERS: It's part of a global boycott campaign by a highly
successful, media-savvy interest group.

PETA AD: Please help stop this terrible suffering by not buying wool,
particularly wool from Australia.

JEFF WATERS: PETA - the People for Ethical Treatment of Animals - has
targeted the giant European clothing chain Benetton, whose large stores
feature on just about every major shopping street in Europe, North
America and Asia.

The company's own advertising campaigns are notorious for their use of
graphic, confronting images, so PETA is using the photo of a sheep with
its hind quarters gushing with blood, as a parody campaign.

Groups of protesters wearing clothing, which include flat screen TV sets
showing graphic videos, have protested this week in New York, Chicane,
Philadelphia, Milan, and Vienna. Rolling protests in many other cities
are set to follow.

AM spoke to the campaign's director, Andrew Butler, as he prepared for
another protest action in the Croatian capital, Zagreb.

ANDREW BUTLER: We're in Croatia as part of our new international
campaign to try and get Benetton to come on board with the boycott of
Australian wool.

Obviously we have talked to them about mulesing, and we've talked to
them about the live export trade and sadly they haven't followed the
lead of the likes of New Look and Abercrombie and Finch, in pledging to
boycott Australian wool until these abusive practices are ended.

People around the world are appalled that this is a practice that's
inherent in the Australian wool industry.

JEFF WATERS: Well that's right, it is inherent, and it's been practiced
for a very long time. Why have you decided to protest now?

ANDREW BUTLER: Well, because the time has come, really, for all
companies, for all industries, to take responsibility for their actions.

JEFF WATERS: So far Benetton is refusing to stop selling Australian wool
products, though a spokesperson at their headquarters in Milan said
nobody from the company would comment on air, because they didn't want
to add fuel to the protest.

Meanwhile, here in Australia, the wool industry, through the Australian
Wool Innovation organisation, is taking the campaigners to the Federal
Court Court.

The case will be heard in February.

The organisation's Chairman, former defence minister Ian McLachlan, says
it's hoped the court action will have an impact on PETA, even in Europe
and America.

IAN MCLACHLAN: Oh we're not having the wool industry brought to its
knees by people who threaten the middle man in the process. We think
it's probably enforceable in those countries in which we have treaties
to do with those sorts of subjects.

Our legal advice is that we… that you can stretch out with this
legislation and restricts people's actions where they are trying to
reduce your business.

JEFF WATERS: Ian McLachlan says their protests should be taken very
seriously.

IAN MCLACHLAN: This is a very serious matter. I mean, these people
aren't interested in mulesing sheep or whatever their ostensible reason is.

What they are interested in doing is stopping the growing of livestock
anywhere for commercial purposes, for pets, or sport, or whatever.

HAMISH ROBERTSON: Australian Wool Innovation Chairman Ian McLachlan,
speaking there to Jeff Waters.

John

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Dec 25, 2004, 4:57:04 AM12/25/04
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