Is Your Business Opportunity Lead a Minus One?

[Kim Buchanan]

In the on going efforts of the home based business entrepreneur the
word "LEADS" always seems to surface in general conversation, as well
as nightly dreams. It is like the forbidden fruit, you simply must
have it!

In the quest for "LEADS", the real challenge begins at your first
stop, the impending Internet, and the leviathan dragon that awaits you
on every keyword specific search engine page you visit. So which one
or ones do you choose? What is your weapon of choice?

In slaying the dragon, you need to understand some basic information
before you step out to take on this worthy opponent. To survive you
must win this battle, you need to find good quality leads. Your weapon
of choice is your budget, knowledge is your armor. Thus it begs the
question, what in the heck is a "Minus One Lead"anyway? The level of a
lead is something not to be overlooked. This is where many a business
entrepreneur has lost the battle, harboring the mind set that a lead
is a lead is a lead. WRONG!

Minus One Leads are so eloquently named because this my friend is the
bottom of the food chain. These leads are common place, extracted
directly from old email lists, you know the lists that have been sold
so many times, that they have been around the globe twice. Oh and
those emails derived from figments of someone's imagination. Some of
the emails addresses created, wow, who thinks up that stuff? No wonder
they are no good, who would lay claim to them?

Minus One leads are sold in mass quantity and produce absolutely
nothing. Now you know why?

Arm yourself with truth, research any leads you are about to purchase,
and for heaven sakes read the fine print. Use logic when you do battle
and out smart your opponent. The level of lead really does matter.

Here is to your success,

Kim Buchanan
530.383.3041 PST
http://www.trivita.net/11225081
www.kimmbuchanan.com/the-right-biz
www.justdoingitright.net
http://justdoinitright.veretekk.com
Skype Me kimzinbiz
www.itsgoodbusinessethics.net