Sales Strategy Assignment

[Anil Gupte]

I have been unwell off and on (caught a bug), but have been digging into my stuff to find material for the assignment.  We had a few interns but they have left and I basically ran out of money/time to find the sales campaign, but I will tell what we have so far.  See the attached PPT for the plan.  Then we brainstormed the How-To Videos (see the JPG) and what we achieved is in the spreadsheet.  We did get a lot of interest and had started following up, but it took longer than I expected (interns were not has hard-working as I had hoped! – Surprise! J)

 

I’ll also put these in the Dropbox.

 

Thanx & Regards,
Aniruddha (“Anil”) Gupte

"We are what we repeatedly do. Excellence, therefore, is not an act, but a habit."

 

[Alice Niezborala]

Hi all

Re evaluations: no issue here - I did my 5 without any problems

Re sales strategy, thanks for sending those additional information. 

Interestingly, there are in your deck some points regarding online advertising, social media platforms, focus on indian diaspora (or more largely indian community and friends) & available content which I touched based in my previous email (email I'm still waiting to have some feedback, comments etc)

And before pursuing with the sales strategy, can we clarify if we reach a consensus regarding the type of content we are focusing on i.e. features or learnings?

To simplify our submission for the sales strategy, we could be looking at the engagement funnel ie AWARENESS --> CONSIDERATION --> CONVERSION --> LOYALTY --> ADVOCACY.

Again it means having 2 different funnels considering our clients and customers - as a starting point, open to all contributions and comments, here are my thoughts.

This is just a framework I find pretty easy to use but feel free to change the format if you have anything more appropriate.

I look forward to  hearing from you guys!

Cheers

Alice

[Anil Gupte]

Alice:

 

Thanx for email.  I remember your previous question, but I have not answered it again (a) to prevent previous bias and (b) I am unsure myself.  I think your questions is whether we pursue the entertainment or educational markets. 

 

I like the learning market because it is completely fragmented and no one player has come through to consolidate it – something we can do.  It helps a lot of small businesses that don’t really have the resources to distribute, build payment gateways etc. And these small content-owners will be our biggest boosters because they will create many small markets for us while we create a big market for them.

 

The entertainment market is good too, because one blockbuster hit will deliver a huge amount of revenue as well as a user base.  And this could happen quickly – we are trying to get into some major movie studios and distributors, but it is taking time.  And it is a riskier proposition, too – we may not get a blockbuster and we may get blamed for some film not doing well.

 

I think the engagement funnel you mentioned is similar to the funnel I mentioned that we tried. Contacts->Conversation->Lead->Trial/Demo->Contract->Active Customer

This is good for Content-Owners (Clients), but I am still unclear on how to do this for Viewers (Customers).

 

Thanx & Regards,

Aniruddha (“Anil”) Gupte

“A conclusion is the place where one got tired of thinking.” – Anonymous

[Alice Niezborala]

Completely understandable

i think however that while having the potential for versatile uses, L3 has to focus on one market in order to build the required credibility to move forward with diversification, whether it is starting with the entertainment or the education market.

Without this clarity, you will have to double your resources, taking in consideration L3 has already 2 audiences with clients and customers, and I'm not sure you can afford to run with 4 segments simultaneously.

Indeed the engagement funnel is similar to your previous approach - I believe the lack of clarity you are experiencing from a customer perspective comes from the lack of positioning though ie entertainment vs education. My recommendations in the ppt were for the entertainment market but can easily be adapted for the education, with different search and Adwords, partnerships and social media platform mix (see my previous segmentation ppt regarding customers and clients profiles).

If you are willing to explore the 2 markets and therefore run tests across the 4 segments (education viewers & owners vs entertainment viewers & owners), we could split the group in 2, have a 360 strategy for each market and test the pick up with Unbounce.

Again just a suggestion.

Looking forward to your input team.

Cheers

Alice

On 28/07/2013, at 3:20 AM, "Anil Gupte" <an...@gupte.net> wrote:

Alice:

 

Thanx for email.  I remember your previous question, but I have not answered it again (a) to prevent previous bias and (b) I am unsure myself.  I think your questions is whether we pursue the entertainment or educational markets. 

 

I like the learning market because it is completely fragmented and no one player has come through to consolidate it – something we can do.  It helps a lot of small businesses that don’t really have the resources to distribute, build payment gateways etc. And these small content-owners will be our biggest boosters because they will create many small markets for us while we create a big market for them.

 

The entertainment market is good too, because one blockbuster hit will deliver a huge amount of revenue as well as a user base.  And this could happen quickly – we are trying to get into some major movie studios and distributors, but it is taking time.  And it is a riskier proposition, too – we may not get a blockbuster and we may get blamed for some film not doing well.

 

I think the engagement funnel you mentioned is similar to the funnel I mentioned that we tried. Contacts->Conversation->Lead->Trial/Demo->Contract->Active Customer

This is good for Content-Owners (Clients), but I am still unclear on how to do this for Viewers (Customers).

 

Thanx & Regards,

Aniruddha (“Anil”) Gupte

“A conclusion is the place where one got tired of thinking.” – Anonymous

<image005.jpg><image006.jpg>

 

From: layer...@googlegroups.com [mailto:layer...@googlegroups.com] On Behalf Of Alice Niezborala
Sent: Saturday, July 27, 2013 10:37 AM
To: Anil Gupte
Cc: layer...@googlegroups.com
Subject: Re: [layer3media] Sales Strategy Assignment

 

Hi all

 

Re evaluations: no issue here - I did my 5 without any problems

 

Re sales strategy, thanks for sending those additional information. 

Interestingly, there are in your deck some points regarding online advertising, social media platforms, focus on indian diaspora (or more largely indian community and friends) & available content which I touched based in my previous email (email I'm still waiting to have some feedback, comments etc)

And before pursuing with the sales strategy, can we clarify if we reach a consensus regarding the type of content we are focusing on i.e. features or learnings?

 

To simplify our submission for the sales strategy, we could be looking at the engagement funnel ie AWARENESS --> CONSIDERATION --> CONVERSION --> LOYALTY --> ADVOCACY.

Again it means having 2 different funnels considering our clients and customers - as a starting point, open to all contributions and comments, here are my thoughts.

This is just a framework I find pretty easy to use but feel free to change the format if you have anything more appropriate.

 

I look forward to  hearing from you guys!

 

Cheers

Alice

 

 

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