New Member including ideas....
Rory O Keeffe
Alice Niezborala
Hi everyone...Nice to meet everyone, I would just like to highlight that I am withdrawing my enrollment in the class but would like to continue with this project as I only enrolled at the weekend, I will enroll in the next one that is offered... I have gone through e-mails etc and brought myself half way up to speed....So before engaging in the following piece, please note that this is thinking aloud and everything stated is just an idea, it may have been discussed already in that case I apologize for the repetition. Please give me feedback and help me in getting up to speed on the project for any areas that I may misunderstand....I use the term client and customer. Client is to body uploading the video and customer is the end user watching the content1. As a small organisation a key area to focus on will be early client attraction and retention. That's why I think a major focus should be on going the extra mile for them, creating a booklet to show them how to get their website to front pages on Google e.g. Meta-tags... More views for them, more revenue for you. (Also in the brochure it states that L3 can also provide the site, does it also use SEO etc... to market the site if the video has been uploaded). How else can L3 go further for the client??? Hall of fame, or most viewed put up on front page of site or something.... Also create a forum on the site... 9 videos 10th free...
--> Anil has sent through the 'education' video for the content owners (or clients) that has been used so far and we could completely think about a full package to help with content promotion once it is uploaded on the platform. Is there any options to have as in itunes, or slideshare, a landing page with the "top of the week"? Challenge to make that functionality attractive: getting the traffic on the platform
2. Maybe bit of coding necessary for this but just another twist for organisations, to provide login details for staff. Charge organisations a monthly charge but they can upload videos internally and only people will the login details have access... So a video of a presentation can be shared globally but securely and instead of per video charges a monthly charge per video for a company...
--> I honestly didn't think about this but why not? My only question would be, considering the other options available (ie vimeo private video, dropbox etc) what would be L3 point of difference with this kind of offering?
3. Then a particular area should be focused on, by a team member e.g. culinary or fitness websites e.g. www.gregplitt.com offers $10 monthly membership if L3 was implemented in his website then all parties could benefit customer, client and L3. Once one fitness site is signed up use this as leverage to get new customers therefore a member of L3 should be industry specific, this method can be adopted to other industries such as culinary because there are hundreds if not thousands of sites by individuals in such areas that already have traffic coming through but do not want to pay the full monthly membership for what ever reason be it afraid of a recurring charge or not interested in full access just one video. Industry leverage is a great sales tool. (Also, L3 has the potential to change business models for organisations e.g. porn-sites... If that area is of interest, some sites offer 1 dollar a day, they could implement 1 dollar a video. Really just depends on the scale envisioned by L3. Charities would also be a good area to focus on, pay to donate and a person gets to watch a video as the reward (Special thank you, would feel personalized and rewarding to the customer)
--> I also think that industry or group of interest are the way to go for L3. At the moment we've been discussing 2 different types of content: the creative with feature movies and educative content. While both should be on our radar, I believe we should focus on one to build the customer base that is required to make the platform viable. Thoughts?
Again, considering the other options available (ie youtube newly introduced subscription channels, itunes etc) what would be L3 point of difference with this kind of offering?
--> The charity option is great idea! There have been a couple of campaigns lately on FB with 'a like doesn't change the world' kind of messaging. This donation-per-view mechanics would get a lot of traction from a PR perspective. Again, going back to the content we currently have available, are there any charities helping local communities that we could partner with to unveil this option?
4. Client attraction: First video free trial, watermark the video so it can be used for marketing but also showing the potential client how easy and effective the software is.
--> Awesome mechanics!
5. Should Paypal also be considered as a partner for the benefit of a client or a customer (as this service as it is trusted by a wider audience for payment)
--> Agreed, we need a seal of credibility from a $$ perspective - should we add this to our key partnerships?
After going through the canvas and e-mails I think the plan is solid, where are ye in relation to getting people on board i.e clients? Do ye have any members from Ireland? I could represent L3 and begin making contact with content owners and try and get sales?
--> I don't think we have anyone in Europe yet - Anil has the full overview of the contributors for this class. Once we reach a consensus in regards to the product and strategy, I think we have an amazing opportunity to bring L3 to life considering our geographical coverage :)
Bring me up to speed with anything I am missing or wrong on, all feedback welcome.Nice to meet the team
--> Again, thank you for your input it's great to get the ball rolling!
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Anil Gupte
Hi Rory:
Nice of you to start contributing right away. Some very good points here.
I have replied below in red.
Thanx & Regards,
Aniruddha (“Anil”) Gupte
“A conclusion is the place where one got tired of thinking.” – Anonymous
From: layer...@googlegroups.com [mailto:layer...@googlegroups.com] On Behalf Of Rory O Keeffe
Sent: Monday, July 22, 2013 1:25 AM
To: layer...@googlegroups.com
Subject: [layer3media] New Member including ideas....
Hi everyone...
Nice to meet everyone, I would just like to highlight that I am withdrawing my enrollment in the class but would like to continue with this project as I only enrolled at the weekend, I will enroll in the next one that is offered... I have gone through e-mails etc and brought myself half way up to speed....
So before engaging in the following piece, please note that this is thinking aloud and everything stated is just an idea, it may have been discussed already in that case I apologize for the repetition. Please give me feedback and help me in getting up to speed on the project for any areas that I may misunderstand....
I use the term client and customer. Client is to body uploading the video and customer is the end user watching the content That’s a good one.
1. As a small organisation a key area to focus on will be early client attraction and retention. Yes! That's why I think a major focus should be on going the extra mile for them, creating a booklet (We are building tools like TwitFeed and trying to integrate into MailChimp and other marketing tools) to show them how to get their website to front pages on Google e.g. Meta-tags... More views for them, more revenue for you. (Also in the brochure it states that L3 can also provide the site, does it also use SEO etc... to market the site if the video has been uploaded). How else can L3 go further for the client??? Hall of fame, or most viewed put up on front page of site or something.... Also create a forum on the site... 9 videos 10th free... See the new site – http://beta.icinema.net/home.php
2. Maybe bit of coding necessary for this but just another twist for organisations, to provide login details for staff. Charge organisations a monthly charge but they can upload videos internally and only people will the login details have access... So a video of a presentation can be shared globally but securely and instead of per video charges a monthly charge per video for a company... This is a great idea, but will spread us a little thin. Ref: your point about focus.
3. Then a particular area should be focused on, by a team member e.g. culinary or fitness websites e.g. www.gregplitt.com (this site is a great example of how streaming is unreliable – it’s so choppy and jarring! L3 gives you the option of downloading and watching from local storage for flawless video) offers $10 monthly membership if L3 was implemented in his website then all parties could benefit customer, client and L3. Once one fitness site is signed up use this as leverage to get new customers therefore a member of L3 should be industry specific, this method can be adopted to other industries such as culinary because there are hundreds if not thousands of sites by individuals in such areas that already have traffic coming through but do not want to pay the full monthly membership for what ever reason be it afraid of a recurring charge or not interested in full access just one video. Industry leverage is a great sales tool. (Also, L3 has the potential to change business models for organisations e.g. porn-sites... If that area is of interest, some sites offer 1 dollar a day, they could implement 1 dollar a video. Really just depends on the scale envisioned by L3. Charities would also be a good area to focus on, pay to donate and a person gets to watch a video as the reward (Special thank you, would feel personalized and rewarding to the customer) We had started doing this for some YouTube channels…
4. Client attraction: First video free trial, watermark the video so it can be used for marketing but also showing the potential client how easy and effective the software is. Our software is free anyway and we only make money when the content-owner makes money.
5. Should Paypal also be considered as a partner for the benefit of a client or a customer (as this service as it is trusted by a wider audience for payment) Yes, but their charges are high – the minimum 30 cents is a killer. We are working on trying to integrate their micro-payments solution.
After going through the canvas and e-mails I think the plan is solid, where are ye in relation to getting people on board i.e clients? Do ye have any members from Ireland? I could represent L3 and begin making contact with content owners and try and get sales? We have clients already – you can see some of the content on www.icinema.net Would love to get film-makers from Ireland. I am trying to put together an affiliate model where you could make money – we can discuss it.
Bring me up to speed with anything I am missing or wrong on, all feedback welcome.
Nice to meet the team
--
Anil Gupte
See mine in blue
Thanx & Regards,
Aniruddha (“Anil”) Gupte
“A conclusion is the place where one got tired of thinking.” – Anonymous
From: layer...@googlegroups.com [mailto:layer...@googlegroups.com] On Behalf Of Alice Niezborala
Sent: Monday, July 22, 2013 6:50 AM
To: Rory O Keeffe
Cc: layer...@googlegroups.com
Subject: Re: [layer3media] New Member including ideas....
Hi Rory and welome!
Thanks a lot for jumping on board.
I believe the other team members will also have a feedback to share but thanks so much for contributing to this project.
I've added my comments - same vain, there are only thoughts so please feel free to challenge and build on them - in orange below.
Looking forward to your feedback guys!
Cheers
Alice
On 22/07/2013, at 5:54 AM, Rory O Keeffe wrote:
Hi everyone...
Nice to meet everyone, I would just like to highlight that I am withdrawing my enrollment in the class but would like to continue with this project as I only enrolled at the weekend, I will enroll in the next one that is offered... I have gone through e-mails etc and brought myself half way up to speed....
So before engaging in the following piece, please note that this is thinking aloud and everything stated is just an idea, it may have been discussed already in that case I apologize for the repetition. Please give me feedback and help me in getting up to speed on the project for any areas that I may misunderstand....
I use the term client and customer. Client is to body uploading the video and customer is the end user watching the content
1. As a small organisation a key area to focus on will be early client attraction and retention. That's why I think a major focus should be on going the extra mile for them, creating a booklet to show them how to get their website to front pages on Google e.g. Meta-tags... More views for them, more revenue for you. (Also in the brochure it states that L3 can also provide the site, does it also use SEO etc... to market the site if the video has been uploaded). How else can L3 go further for the client??? Hall of fame, or most viewed put up on front page of site or something.... Also create a forum on the site... 9 videos 10th free...
--> Anil has sent through the 'education' video for the content owners (or clients) that has been used so far and we could completely think about a full package to help with content promotion once it is uploaded on the platform. Is there any options to have as in itunes, or slideshare, a landing page with the "top of the week"? Challenge to make that functionality attractive: getting the traffic on the platform Yes, it is on the new site beta.icinema.net/home.php
2. Maybe bit of coding necessary for this but just another twist for organisations, to provide login details for staff. Charge organisations a monthly charge but they can upload videos internally and only people will the login details have access... So a video of a presentation can be shared globally but securely and instead of per video charges a monthly charge per video for a company...
--> I honestly didn't think about this but why not? My only question would be, considering the other options available (ie vimeo private video, dropbox etc) what would be L3 point of difference with this kind of offering? Not much differentiation, but it should be in our stable of offerings – maybe later because it would dilute our focus.
3. Then a particular area should be focused on, by a team member e.g. culinary or fitness websites e.g. www.gregplitt.com offers $10 monthly membership if L3 was implemented in his website then all parties could benefit customer, client and L3. Once one fitness site is signed up use this as leverage to get new customers therefore a member of L3 should be industry specific, this method can be adopted to other industries such as culinary because there are hundreds if not thousands of sites by individuals in such areas that already have traffic coming through but do not want to pay the full monthly membership for what ever reason be it afraid of a recurring charge or not interested in full access just one video. Industry leverage is a great sales tool. (Also, L3 has the potential to change business models for organisations e.g. porn-sites... If that area is of interest, some sites offer 1 dollar a day, they could implement 1 dollar a video. Really just depends on the scale envisioned by L3. Charities would also be a good area to focus on, pay to donate and a person gets to watch a video as the reward (Special thank you, would feel personalized and rewarding to the customer)
--> I also think that industry or group of interest are the way to go for L3. At the moment we've been discussing 2 different types of content: the creative with feature movies and educative content. While both should be on our radar, I believe we should focus on one to build the customer base that is required to make the platform viable. Thoughts? ABSOULUTELY CORRECT!
Again, considering the other options available (ie youtube newly introduced subscription channels, itunes etc) what would be L3 point of difference with this kind of offering?
--> The charity option is great idea! There have been a couple of campaigns lately on FB with 'a like doesn't change the world' kind of messaging. This donation-per-view mechanics would get a lot of traction from a PR perspective. Again, going back to the content we currently have available, are there any charities helping local communities that we could partner with to unveil this option? This could be used in the current model – all the content-owner has to say is that the payment is going to X cause.
4. Client attraction: First video free trial, watermark the video so it can be used for marketing but also showing the potential client how easy and effective the software is.
--> Awesome mechanics!
5. Should Paypal also be considered as a partner for the benefit of a client or a customer (as this service as it is trusted by a wider audience for payment)
--> Agreed, we need a seal of credibility from a $$ perspective - should we add this to our key partnerships?
After going through the canvas and e-mails I think the plan is solid, where are ye in relation to getting people on board i.e clients? Do ye have any members from Ireland? I could represent L3 and begin making contact with content owners and try and get sales?
--> I don't think we have anyone in Europe yet - Anil has the full overview of the contributors for this class. Once we reach a consensus in regards to the product and strategy, I think we have an amazing opportunity to bring L3 to life considering our geographical coverage :)
Bring me up to speed with anything I am missing or wrong on, all feedback welcome.
Nice to meet the team
--> Again, thank you for your input it's great to get the ball rolling!
--
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Rory O Keeffe
Thanks for the feedback, I really like the specific focus I think that will really make the groups work more efficient. Some excellent points. I have added further comments in green below. I like the idea of iCinema, but I really don't have much knowledge about the film or publishing industry that wouldn't stop me from gaining knowledge and getting results I am very pro-active. However I would see L3's strength lying in a large tree network, small revenue streams from many sources i.e education, how-to videos etc. So if possible to assign me in a team focusing on that area, but I am more than willing to work anywhere, that is just my preference. Now that I have thrown in a few ideas etc. I might do some real work, so what is it that ye are currently working on, what can I do? Give me a task, goals, research anything?
Also because we are new to one another please note the following: That anything in messages such as these are just out loud thinking thoughts and I am new to the team so if I am going off topic please state it, there is zero chance of me getting offended, all comments are welcome. So the more direct people are with me the quicker I can get in tune with the strategic direction and focus of the team...
So please see green comments below
Hi everyone...
Nice to meet everyone, I would just like to highlight that I am withdrawing my enrollment in the class but would like to continue with this project as I only enrolled at the weekend, I will enroll in the next one that is offered... I have gone through e-mails etc and brought myself half way up to speed....
I use the term client and customer. Client is to body uploading the video and customer is the end user watching the content
1. As a small organisation a key area to focus on will be early client attraction and retention. That's why I think a major focus should be on going the extra mile for them, creating a booklet to show them how to get their website to front pages on Google e.g. Meta-tags... More views for them, more revenue for you. (Also in the brochure it states that L3 can also provide the site, does it also use SEO etc... to market the site if the video has been uploaded). How else can L3 go further for the client??? Hall of fame, or most viewed put up on front page of site or something.... Also create a forum on the site... 9 videos 10th free...
--> Anil has sent through the 'education' video for the content owners (or clients) that has been used so far and we could completely think about a full package to help with content promotion once it is uploaded on the platform. Is there any options to have as in itunes, or slideshare, a landing page with the "top of the week"? Challenge to make that functionality attractive: getting the traffic on the platform Yes, it is on the new site beta.icinema.net/home.php
There are a few companies in Ireland and from my understanding globally that are really pushing online education, now is the time to get partnerships established in this field. I would be happy once the group has specifics to work on establishing relationships.
2. Maybe bit of coding necessary for this but just another twist for organisations, to provide login details for staff. Charge organisations a monthly charge but they can upload videos internally and only people will the login details have access... So a video of a presentation can be shared globally but securely and instead of per video charges a monthly charge per video for a company...
--> I honestly didn't think about this but why not? My only question would be, considering the other options available (ie vimeo private video, dropbox etc) what would be L3 point of difference with this kind of offering? Not much differentiation, but it should be in our stable of offerings – maybe later because it would dilute our focus.
I agree with keeping it focused and maybe in the future, but L3 is offering security, reliability, function and reports on video viewings etc. Its all about sales and building relationships, that's how L3 will beat the likes of dropbox etc, also videos can be downloaded illegally from youtube through software, is that possible with L3 for someone to download the video using third party software?
3. Then a particular area should be focused on, by a team member e.g. culinary or fitness websites e.g. www.gregplitt.com offers $10 monthly membership if L3 was implemented in his website then all parties could benefit customer, client and L3. Once one fitness site is signed up use this as leverage to get new customers therefore a member of L3 should be industry specific, this method can be adopted to other industries such as culinary because there are hundreds if not thousands of sites by individuals in such areas that already have traffic coming through but do not want to pay the full monthly membership for what ever reason be it afraid of a recurring charge or not interested in full access just one video. Industry leverage is a great sales tool. (Also, L3 has the potential to change business models for organisations e.g. porn-sites... If that area is of interest, some sites offer 1 dollar a day, they could implement 1 dollar a video. Really just depends on the scale envisioned by L3. Charities would also be a good area to focus on, pay to donate and a person gets to watch a video as the reward (Special thank you, would feel personalized and rewarding to the customer)
--> I also think that industry or group of interest are the way to go for L3. At the moment we've been discussing 2 different types of content: the creative with feature movies and educative content. While both should be on our radar, I believe we should focus on one to build the customer base that is required to make the platform viable. Thoughts? ABSOULUTELY CORRECT!
I agree with the focus but not sure about 1 stream, 2 at least but this is only my personal opinion, all depending on how many people are working on the sales team.
Again, considering the other options available (ie youtube newly introduced subscription channels, itunes etc) what would be L3 point of difference with this kind of offering? Back to my earlier point, can L3 videos be downloaded using third party software for e.g. software can be downloaded via cnet to download youtube videos if not then that is leverage for L3
--> The charity option is great idea! There have been a couple of campaigns lately on FB with 'a like doesn't change the world' kind of messaging. This donation-per-view mechanics would get a lot of traction from a PR perspective. Again, going back to the content we currently have available, are there any charities helping local communities that we could partner with to unveil this option? This could be used in the current model – all the content-owner has to say is that the payment is going to X cause.
I would be open to drawing up a strategic plan for Ireland and its charities and giving it to the group to analyse and fix and I could begin working on that area to build relationships
4. Client attraction: First video free trial, watermark the video so it can be used for marketing but also showing the potential client how easy and effective the software is.
--> Awesome mechanics!
5. Should Paypal also be considered as a partner for the benefit of a client or a customer (as this service as it is trusted by a wider audience for payment)
--> Agreed, we need a seal of credibility from a $$ perspective - should we add this to our key partnerships?
I think that paypal or another well known company would not only prove the show that the customers details are safe but it would also show that L3 is a trusted organisation, but that is not feasible at those prices so negotiation or a similar company should be targeted
After going through the canvas and e-mails I think the plan is solid, where are ye in relation to getting people on board i.e clients? Do ye have any members from Ireland? I could represent L3 and begin making contact with content owners and try and get sales?
--> I don't think we have anyone in Europe yet - Anil has the full overview of the contributors for this class. Once we reach a consensus in regards to the product and strategy, I think we have an amazing opportunity to bring L3 to life considering our geographical coverage :)
Bring me up to speed with anything I am missing or wrong on, all feedback welcome.
Nice to meet the team
--> Again, thank you for your input it's great to get the ball rolling!
Kind Regards
Anil Gupte
I wish we had two weeks for this assignment! But anyway, we can assume we do, because my work will not end with the class. And I am hoping some of you will be around to join with me after the class is over.
Meanwhile, I have created our marketing page and will submit it before the deadline. Please do take a look and let me know how it can be improved in the short time we have. Of course we can’t run any real marketing experiments, but so be it. We’ll do it later. It is based on this (http://www.layer3media.com/opt-in.php) incomplete page – which I will continue to work on.
Thanx & Regards,
Aniruddha (“Anil”) Gupte
“A conclusion is the place where one got tired of thinking.” – Anonymous
To view this discussion on the web visit https://groups.google.com/d/msgid/layer3media/027001ce86a6%24679c4230%2436d4c690%24%40gupte.net.
Rory O Keeffe
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Rohan Bhargava
i know i that I've not been part of this assignment but i was following all the discussions that took place. i would definitely be a part of the project if smth of my field cums in.
and anil sir, its my pleasure that i m also a team member of such an awesome project.
ur site looks absolutely perfect.....
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Subject: RE: [layer3media] New Member including ideas....
Date: Monday, July 22, 2013, 4:39 AM
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