Who is the Father of Digital Marketing?
Seo Mumbai
Philip Kotler is widely considered to be the father of digital marketing. He is an economist, consultant, and re-owned writer. His work helped define the concept of marketing mix and has spawned the industry today. In his 57 books, he has outlined the essentials of digital marketing, and his work has helped popularize the field and establish it as an academic discipline. While many of his ideas have been credited to others, Kotler is the man who gave it a name.
Kotler first proposed the concept of societal marketing and is widely credited with being the first marketer in the world to email. Ray Tomlinson is also known as the father of digital marketing, and was responsible for sending the first email to the world in 1971. By then, computers had the capacity to store enormous volumes of customer data, and people were able to communicate with one another using machines. However, a lot of the technology credited to Kotler is still being developed.
The development of digital marketing is closely related to the evolution of technology. In 1971, Ray Tomlinson became the first person to send an email. Soon thereafter, the internet was used to send files through different machines. The Archie search engine was created in 1990 as an index for FTP sites. The storage capacity of computers was large enough in the early 1980s to store huge volumes of customer information. This enabled companies to use online techniques to reach out to a global audience.