I would like to assemble a panel that covers the intersections of the mass media and labor culture/politics.
My research describes how a purposeful shift toward upscale audiences in the late 1960s/early 1970s led to a change in narratives about labor unions and workers in newspapers. Instead of being “with” the workers, the newspaper narratives began to go “against” the workers because they inflicted inflationary damage and inconveniences on the newspapers’ new upscale consumers. Moreover, mainstream media newspapers shifted their focus to reporting on upscale strivers with the new office “workplace” lifestyles column, and with a new emphasis on personal finance reporting, for America’s budding individualist entrepreneurs. With the working class bereft of (mainstream) journalism that spoke to their lives, the emerging conservative media filled a gap, but only for the white working class whose grievances they stoked.
If you have something that might fit this, or imagine this more broadly than I have, I welcome your suggestions and participation.
Christopher Martin, Ph.D.
Professor of Digital Journalism
Department of Communication Studies
University of Northern Iowa
mar...@uni.edu