Paul Schreuder
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Hi! To test the discriminant validity, I want to compare the measuring instrument we developed for consumer brand relationships (cbr) with existing measuring instruments for the constructs brand love (bl), brand attachment (ba) and brand hate (bh).
All alpha’s, AVE and composite reliabilities of constructs have good values in Lavaan (see Table 1).
When applying Fornell Larcker criterion for discriminant reliability it shows that all squared correlations (r2) between constructs are less than the AVE of the construct (see Table 2).
When performing Chi-square difference tests for discriminant validity results show that all the two-factor models (allowing both constructs to correlate) have a significant better fit than their respective single-factor model (force the two factors to be perfectly correlated) (see Table 3).
QUESTIONS:
- I notice that Chi-square difference values do not reflect the actual difference in Chi-square values? Is this because I use the MLM-estimator and the lavaan NOTE: The “Chisq” column contains standard test statistics, not the robust test that should be reported per model. A robust difference test is a function of two standard (not robust) statistics. Should I do something about this?
- Pr(>Chisq) values are the same for each pair of constructs; I’m not sure what the Pr(>Chisq) means. Can this equality of values be correct?
Not all existing measuring instruments have a good fit to the data (see Table 4). TLI, CFI and SRMR are generally good, but RMSEA sometimes indicates mediocre or poor fit. Chi square values are mostly significant, but I’m assuming this is because of sample size (N=502).
QUESTIONS:
- Can I still apply Chi-square difference tests as in Table 3, despite bad model fit? Would a significant improvement in Chi2 from the one-factor model to the two-factor model still indicate that the concept of cbr is distinct from the other (bl, ba, or bh) construct?
Or is it necessary to adjust the existing model until it has a good fit with the data (which doesn't seem appropriate to me as it is an existing model)?
- Sidenote: Should instruments have the same scales for a Chi-square difference test or can for example instruments with 5-pt scales and 11-pt scales be combined?
As the BL, BA and BH models are published models/instruments in respected journals and because of my relative inexperience with the use of Lavaan I’m questioning if I executed analyses in a correct manner, if my syntax is in order? See Table 5 and Table 6.
Help is much appreciated. I’ve put in quit some effort to find literature on the relationship between Chi-square difference tests and overall goodness of fit indices, but can’t find an answer to it.