LeanLA Dec 14 Meetup: Conquering Madison Avenue as a Lean Startup

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Mauro, Pete

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Dec 3, 2010, 6:37:31 PM12/3/10

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Battle stories and lessons learned about how Sharethrough, applying the lean startup process, figured out the advertising landscape and customer developed their way into the door of a myriad ofFortune 500 customers.

As an advertising (sales-focused) startup, lean startup has been an interesting challenge since the signals of positive and negative feedback are different than in a web application startup. We will walk through some of these learnings and review how we transitioned from problem-solution fit to product-market fit.

Speakers: Rob Fan, CTO, Sharethrough and Chris Schreiber, Dir. Marketing, Sharethrough

AGENDA

6.00 - 7.00: Socialize, food, open bar
7.00 - 8.00: Presentation, Q&A
8.00 - 10pm: Open bar and networking

RSVP HERE: http://www.meetup.com/Los-Angeles-Lean-Startup-Circle/calendar/15458062/

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