Biz2Beach

[k...@callfire.com]

Biz2Beach 2011 is an inaugural networking conference of thought
leaders, innovators, and trendsetters for an exciting day of
exchanging ideas. It takes place on Friday, August 19 in Santa Monica,
CA.

The format of Biz2Beach is unlike most lectures and conferences—you
might even call it an unconference. Our featured speakers, who range
in marketing and business expertise, will lead four intimate breakout
discussions. Attendees can choose their own track based on personal
interest, and because seats are limited, are assured quality
networking with other C-level executives.

After the breakouts, we’ll have a large group discussion about all the
conversations that were had, followed by dinner and open-bar premium
drinks in the penthouse of the Huntley Hotel.

B2B is presented by CallFire, who will also unveil the latest
iteration of its suite of telecom services.

http://biz2beach.com

Featured speakers:

Tony Adam, Former Director of Online Marketing, Myspace - Tony heads
up all aspects of SEO, social media, paid traffic, and viral content
for Myspace, and writes an in-house SEO column for Search Engine Land.
He is a Startup Advisor for companies including Ranker and Family
Finds and has previously spoken at SMX, Pubcon, and SXSWi.

Tony will discuss the pitfalls of hypergrowth, recovering from
business missteps, and lessons businesses can learn from Myspace.

Matt Arevalo, Director of Research and Analytics, Singley + Mackie -
At Singley + Mackie, Matt creates social media strategies and programs
for Fortune 500 companies including Hasbro, Target, and Microsoft. His
focus includes identifying goals, recognizing sentiment, and
triggering action.

Matt will speak about social media ROI, and how conversation is not
enough without conversion.

Garth Holsinger, VP Global Sales and Business Development, Klout -
Garth pioneered Klout’s first Influence Marketing campaign with Virgin
America. Since then, he has partnered with brands including Nike,
Pepsi, Fox, Disney, Audi, and others.

Garth will speak about successes in partner development, using case
studies from his experience at Klout.

Van Jepson, CEO and Founder, GroupPrice - After working as an
engineer for Apple, Sun Microsystems, Marimba, and other Silicon
Valley titans, Van launched four new technology companies, the latest
of which is GroupPrice.com. GroupPrice was recently named in
Entrepreneur Magazine’s Top 100 Brilliant Companies for 2011.

Van will speak about taking the group-buying model popularized by
Groupon and Living Social and moving it to the small business market.

Krishna Subramanian, CEO and Co-Founder, Mobclix - Krishna drives the
advertising and marketing strategy at Mobclix, the only real-time
bidding mobile ad exchange, enabling over 35 ad networks to reach
targeted inventory across over 15,000 mobile apps.

Krishna will speak about the future of mobile advertising, and how to
maximize its potential.


Robyn Ward, Director of Sales and Business Development, BetterWorks -
Robyn has been consulting, advising, and working at early-stage Tech/
Internet businesses in LA and NYC for over a decade. Most recently she
was VP Business Development at fast-growing LA startup Docstoc. At
BetterWorks, she’s known as the “Startup Rockstar,” responsible for
business development and sales.

Robyn will speak about fostering a positive and productive work
environment for employees, including the BetterWorks next-generation
platform that makes it easy and affordable for SMBs to recognize,
reward and motivate talent.

Founders' Table, CallFire - The CallFire founders, Dinesh Ravishanker,
Vijesh Mehta, Komnieve Singh, Punit Shah, and TJ Thinakaran, began the
company in 2004. Since then, CallFire has grown to 20 employees and
over 37,000 users.

They will host a Founders’ Table where attendees, including current
CallFire customers, can discuss how to use CallFire, request features
and functionality with the designers and engineers who built it, and
learn how their bootstrapped company has grown.