Ethir Neechal is the soundtrack album for the 2013 Tamil film of the same name directed by R. S. Durai Senthilkumar and produced by Dhanush, starring Sivakarthikeyan and Priya Anand in the lead roles. The film's soundtrack and score is composed by Anirudh Ravichander in his second feature film after 3 (2012), whose album received a phenomenal response upon release. The six-song album features tracks belonging to varied genres, with lyrics written by Vaali, Dhanush and Durai Senthilkumar. The album was launched on 11 January 2013 by the Sony Music label and received positive response from critics.
Following the success of the soundtrack of 3 (2012), Dhanush hired Anirudh Ravichander to compose the music for Ethir Neechal, marking his second feature film as music director.[1] The soundtrack features six songs that belonged to varied genres; Vaali, Dhanush and R. S. Durai Senthilkumar penned lyrics for two songs each. By September 2012, Anirudh had completed four songs in Chennai.[2] In mid-November, the composer headed to Mumbai to record vocals for two of the tracks, with one being a melody number, sung by Shreya Ghoshal.[3] For the title track "Ethir Neechal" he hired Punjabi rapper Yo Yo Honey Singh,[4][5] and Adhi from the duo Hiphop Tamizha, to croon the rap versions of the song.[6] Dhanush also crooned two songs for the album. During late-November, he started working on the final mixing and mastering of the album, with sound engineer Eric Pillai handling the supervision at his Sound of Bombay studio in Mumbai.[7] The making of the album was launched by the film's crew members, prior to the audio launch.[8]
The soundtrack to Ethir Neechal topped the iTunes charts upon its release on 11 January 2013, surpassing Kadal,[28] and continued its position for more than 3-4 weeks.[29] Both the albums eventually dominated the first two-positions, with the songs receiving huge consumer response.[28] The tracks eventually listed in the Radio Mirchi Top 20 weekly charts for more than 5 weeks.[30] Behindwoods listed the album in the #7 position, in their basis of sales, airplay, downloads and television ratings.[31] S. Saraswathi of Rediff.com listed "Velicha Poove" in their "Top Tamil Songs of 2013".[32]
The film's photo shoot involving Siva Karthikeyan and Priya Anand happened at the Set Fire Studios, Chennai on 7 June 2012.[7] The principal photography for the film was commenced on 23 July 2012, with the first shot took by Balu Mahendra.[8] Dhanush and Nayanthara will be seen in a special appearance, dancing together in the Kuthu number Sathiyama Nee Enakku (Local Boys), with Nayanthara designing costumes for herself.[9] The song was shot in Nagercoil at a Punjabi dhabha restaurant.[10][11] The film's shooting wrapped up on 22 February 2013,[12] with the post production activities, being commenced after the shoot which was completed on 24 April 2013.[1][13]
The soundtrack features six songs that belonged to varied genres; Vaali, Dhanush and R. S. Durai Senthilkumar penned lyrics for two songs each. For the title track "Ethir Neechal" composer Anirudh hired Punjabi rapper Yo Yo Honey Singh,[14][15] and Adhi from the duo Hiphop Tamizha, to croon the rap versions of the song.[16] The album's final mixing took place in Mumbai.[17]
In this song hindi, tamil and english all languages mixed.. Swim against current of water is literal meaning.. the meaning can be taken as swim against the day to day current of tough life..not sure if the translation of hindi words are right.. bit confusing lyrics lol..Machan means literally sister's husband but just equivalent to mate or pal or friend or buddy or similar things to address friend.. so i have mentioned dude..If any mistakes I request our other tamil translators to correct and pardon me..
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