Wanting to make an unusual romance film, Anand struggled to find unconventional ideas while he was writing. His wife Mamta then came up with the core narrative of the film, which excited him and changed his perspective. Anand approached novelist Advaita Kala who developed the story into a feature-length script, and later co-wrote the screenplay with him. Principal photography was done entirely in New York City, Las Vegas and San Francisco.
Akash lives in New York City; he has bankrupted his company and is in need of $12 million for paying the shareholders, but is unable to obtain a loan due to a stock market crash. He decides to jump off the George Washington Bridge. He meets Kiara, from San Francisco, who is also suicidal after catching her fianc Kunal cheating on her. Akash and Kiara attempt to kill themselves, but are prevented from doing so by the Coast Guard. Still suicidal, Akash deliberately allows himself to be hit by a car, and Kiara falls on the bridge and breaks her neck. Their suicide attempts are unsuccessful, and they end up in hospital together. When they are discharged, Kiara takes Akash to her apartment because his house has been seized by the bank.
The pair try to kill themselves five times, failing each time. Eventually, they make a pact to end their lives on 31 December 2009. With 20 days left before their deadline, they decide to fulfill their unrealised wishes and begin a journey together. Kiara helps Akash find a date and shares with him how Kunal cheated on her. The next day, Akash cleans Kiara's messy apartment. Though he cannot swim, Akash is forced to fulfil Kiara's wish to swim in the cold Atlantic Ocean. However, at sea Kiara falls overboard and Akash rescues her. Their yacht drifts away, stranding them. As the two slowly succumb to hypothermia, Kiara continues telling her story to Akash. They are rescued again by the Coast Guard who intervened on the bridge.
After returning to land, Kiara's depression continues. She attempts to kill herself by drinking bleach and is rushed to hospital. After she is discharged, Akash realises his love for her, and tries everything to make her happy. The two venture to Las Vegas, as Akash has never gone on a holiday, and they end up in bed together. Kiara tells Akash that she still loves Kunal. Akash insists that she move back in with her parents and give Kunal a second chance. He moves in with his friend and colleague Deven, and plans to return to India on the night of 31 December to start afresh.
Akash attends the bank settlement and reconciles with several friends with whom he had fallen out, including his best friend Gaurav, as well as with his estranged father. Meanwhile, Kiara cannot stop thinking about Akash, and on the 31st she realises that she has fallen for him. Kunal discovers this and drops Kiara off at the airport. She reaches the bridge, but finds herself alone, believing she will never see Akash again. Just then he arrives. The pair go out to sea to die. Akash throws a beer bottle with a note in it, which Kiara gets and reads before he proposes to her. Surprised, she accepts, and the couple share a kiss while the Coast Guard rescues them. As the credits roll, Akash and Kiara are shown 2 years later, married with their 2 year old son.
After having directed three back-to-back romantic comedies, namely Salaam Namaste (2005), Ta Ra Rum Pum (2007) and Bachna Ae Haseeno (2008) (also starring Ranbir Kapoor in the lead), Siddharth Anand wanted his next film to be a romantic comedy-drama, yet different from the usual films which were being made at the time.[5] Anand felt he had run out of plot ideas, believing he was writing just "another story". His wife Mamta then came up with the core narrative concept about "two suicidal strangers meeting and falling in love".[5] Anand revealed that this changed his viewpoint, saying: "It was a scene that got me completely excited and we started writing immediately. It is a scene that dictates the story."[5]
Anand then approached novelist Advaita Kala to develop the story into a feature-length script. Although a bit hesitant, she accepted the offer. Intrigued by the premise of the story, Kala started sketching the characters over the next few days, and began writing the script, which she found very different from writing novels.[6] Anand helped her understand the process of writing screenplays and co-wrote with her.[6] Kala wrote the first draft, approaching it like writing a book, and sent it as chapters to Anand, saying: "Writing a screenplay can also be a lonely process like writing a novel, but along the way when others get involved, it becomes a fun, collaborative effort."[6]
Priyanka Chopra and Ranbir Kapoor were the original choice for the film and their casting was confirmed by Anand in August 2009.[9] After Chopra had starred earlier in Nadiadwala's Mujhse Shaadi Karogi (2004), both had wanted to work together again, but nothing had materialized. Much later, Nadiadwala reached out to her to discuss a film he was developing with Anand and Kapoor.[10] Chopra met Anand to discuss the script, but the project did not work out. Later when Nadiadwala approached her again with the script of Anjaana Anjaani, Chopra accepted the role.[10] Manish Malhotra designed Chopra's clothes, while Mamta Aanand designed Kapoor's.[4][11] Salim-Sulaiman composed the background score, while Rameshwar S. Bhagat edited the film.[4]
Principal photography began in New York City in late December 2009.[12] The setting of the film required filming in winter during the festive season of Christmas leading up to New Year's Eve.[11] Ravi K. Chandran handled the cinematography, while Sharmishta Roy handled the film's production design.[13] Filming was done in various locations in New York City, Las Vegas and San Francisco. Anand wanted to capture the distinct flavor of each city.[7][14]
Anand selected the cities to augment the characters' backgrounds. San Francisco was chosen to depict Chopra's character, Kiara, as he thought it was "the right backdrop to highlight her life and character". He chose New York City for Kapoor's character, Akash. [14] Anand described "Blush", the car driven by Chopra's character, as the film's third lead character as it is featured extensively.[15] After going through several car options, he chose a vintage red 1963 Ford Falcon Sprint, which was later purchased especially for the film as Anand thought the car should represent all of Kiara's attributes.[15] This allowed the art director to modify the car's interior with a lot of detailing to suit Kiara's character.[15]
The ice-skating scenes were filmed at Wollman Rink in Central Park, requiring the rink to close to the public for three consecutive days.[7] Some scenes with the leads were also shot at Cafe Lalo, the same restaurant where When Harry Met Sally... (1989) was shot.[7] The film was also shot at the Rockfeller Center.[11] The producers had earlier scouted for a public bridge in India that they could use for four days, but due to the 2008 Mumbai attacks obtaining permission from the local government was difficult.[7] The search ended in Kuala Lumpur, where a scene of Kiara and Akash attempting suicide was shot.[7] The opening suicide attempt sequence was filmed at the Golden Gate Bridge.[16] Several scenes were shot in Las Vegas, Nevada.[14] Additional filming was done in Malaysia and Thailand.[7][17]
Ahmed Khan handled the song choreography of the film.[4] In June 2010, it was announced that a new song would be shot for the film.[18] Shooting ended in July 2010 after filming for the club track was completed.[19] In September 2010, a promotional video for the remix ballad version of "Tujhe Bhula Diya" was shot in Film City, Mumbai.[20]
The soundtrack received widespread critical acclaim, with high praise for the fresh compositions, and considered it to be the composer duo's best soundtrack to date. Joginder Tuteja gave a rating of 4 out of 5, calling it "fantastic," writing: "This one has a classy touch all through with a mix of club tracks and soulful songs that rock the show in a big way [...] this is their best work till date."[22] Hindustan Times gave it another positive review, calling it a "complete Bollywood album".[23] Giving a rating of 8.5 out of 10, Planet Bollywood thought that "the musical duo have genuinely struck gold," writing: "The soundtrack has the right blend of fun, youthfulness, romance, and melancholy. Terrific sound design, superb arrangement and remarkable mixing of the songs in the soundtrack give an international feel."[21] BBC also praised the album noting that the music duo have produced a gem.[24]
Anjaana Anjaani was one of the most anticipated films of the year due to the debut pairing of the lead actors.[26] Exclusive stills from the film were released to the media on 4 October 2010.[27] Chopra released a one-minute teaser trailer on 6 August 2010 on her Twitter account.[28][29] It received positive feedback from critics and audiences, many calling it "promising" and "intriguing". The Indian Express wrote: "In a single minute, it has pretty much managed to convey the fun mood of this Sajid Nadiadwala-production which appears to come with a good mix of a new storyline, fresh new pairing, catchy music, high production values and a distinct touch of director Siddharth Anand."[28][29] Following the teaser release, the first trailer appeared on 9 August 2010. The film's first song was released around the same time.[30]
Anjaana Anjaani was initially slated to release on 24 September 2010. It was postponed by one week, just 4 days before the expected date because this would coincide with the controversial Ayodhya dispute verdict, which many anticipated would be disputed and cause chaos in the country.[31][32] Trade experts were against postponing the film, and questioned Nadiadwala's decision, as the government had already taken precautionary measures with the Commonwealth Games around the corner. They also felt that the postponement would send mixed signals and confuse viewers as the promotional campaign centered around the 25 September release.[32] Additionally, the film would lose the advantage of being the only new release. Changing the release date would mean Anjaana Anjaani would clash with the big-budget science fiction film Enthiran starring Rajinikanth and Aishwarya Rai, which might affect the film's box-office performance. Despite this, the film was postponed to 1 October 2010.[32] Later, the Ayodhya verdict was itself postponed to 3 days before the film's new release date.[33][34] Industry insiders started speculating again about the film's release being postponed by another week, causing rumours to spread in the media. However, Sajid Nadiadwala confirmed that the news was false and the film was releasing on 1 October 2010.[33]
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