It would be a good idea to get in touch with your local newspaper or
radio station and let them know what you're up to for ILW. Reporters
are constantly looking out for good stories, and if you're doing
something special, then you should publicise this.
When news get out to the community, parents become more aware of the
benefits of language learning, and this in turn is beneficial for you.
Publicity of language events is valuable for the wider language
teaching community in terms of generating awareness and buy-in.
Some local media contacts here:
http://groups.google.com/group/languageweek/web/local-media-contacts
Feel free to add your contacts to this list.
Regards
Kenneth Leong
Director, Euroasia
www.euroasia.co.nz