Tesla Media Download
Cameron Cortez
Daniel Ku is the Director of Marketing at PostBeyond and has spent the past several years bridging the gap between companies and customers through social media. Daniel is on a mission to help marketers get onboard with social selling, content marketing best practices, and employee advocacy. Outside of work, Daniel likes to practice his squat form, listen to podcasts and tell bad jokes.
Twitter is a social media site best known for its 140 character tweets. Though it has evolved into more of a global news platform, people have discovered other uses for Twitter over time. One particular use that has caught on in recent years is investing and trading stocks.
One example was a tweet on August 7, 2018, saying Tesla would go private if its stock price reached $420. Almost immediately, Tesla stock rose by 7%, causing massive losses for short-sellers who were betting that the company was overvalued and would go down.
Reddit is another social media site that people have started turning to for investing advice. Groups of traders tend to band together on Reddit to discuss investments, and some search for penny stocks, which are assets that trade for under a dollar. Because these assets are less regulated and much more volatile, they give traders a higher chance to profit from a smaller investment.
Among people closely following Tesla, it seems that the biggest topic of the past week has been biased and misleading coverage of Tesla, and electric vehicles or cleantech more generally, from major media outlets.
Unfortunately, although Tesla is a hot topic and gets put into a lot of headlines, it seems that the people at major media outlets tasked with understanding and reporting on Tesla are lacking most if not all of those key ingredients. Why?
The editorial process: At major media outlets much more so than on outside-the-box, freestyle, rant-all-you-want blogs like CleanTechnica, there are often restrictive targets for word count, layers of editorial process that chop an original story up and dumb it down, and abundant manipulation of headlines (by humans and computers) to try to clickbait the hell out of you.
Earlier this week, X sued left-leaning Media Matters for America, saying the media watchdog group, which reported finding ads near antisemitic content on the X platform, was trying to drive advertisers away. The president of Media Matters has called the lawsuit "frivolous" and said the group stood behind its work.
Even after taking the drastic step of deleting their Facebook account, Tesla remains a social media darling of the automotive industry. In part, this is thanks to the high profile presence of its billionaire founder, Elon Musk, who regularly tweets and engages in conversations on Twitter. With a zero paid media strategy, Tesla has been able to grow through the organic reach of social media. Explore their key metrics and social media performance to uncover their successful marketing strategy.
Custom Statuses: Keep track of the progress of your social media marketing tasks with statuses such as To Do, In Progress, Completed, and Review. This allows you to easily monitor the status of each task and ensure nothing falls through the cracks.
Custom Fields: Utilize 5 custom fields including Social Media Platform, Content Progress, Designer Editor, Month, and Copywriter to add specific information to each task. This helps you organize your social media campaigns, assign tasks to the right team members, and track the progress of your content creation process.
Different Views: Access 8 different views tailored to your needs, such as the Marketing Plan Calendar View, Social Media Kanban Board, Content Progress Table View, and Designer Editor Gantt Chart. These views provide a comprehensive overview of your social media marketing plan and allow you to easily manage and track tasks in different formats.
The first step in any effective marketing plan is understanding who your target audience is. Determine the demographics, interests, and behaviors of your ideal Tesla customer. This will help you tailor your social media content to resonate with them.
Next, establish clear goals for your social media marketing efforts. Do you want to increase brand awareness, generate leads, or drive website traffic? Setting specific, measurable goals will help you track your progress and adjust your strategy as needed.
Once you start posting content, it's important to engage with your audience and analyze the performance of your social media efforts. Respond to comments and messages, monitor mentions of your brand, and track key metrics like reach, engagement, and conversion rates.
By following these steps and utilizing the Tesla Social Media Marketing Plan Template in ClickUp, you'll be able to create a comprehensive social media strategy that effectively promotes your Tesla brand and engages your target audience.
But not Tesla. Tesla has a barely noticeable marketing budget. You'll never catch it on TV or on a billboard, it won't be there to pay whoever makes incredible Super Bowl ads. Tesla's crazy level of brand recognition comes organically from social media. Here's its present condition:
Musk smoking weed on the Joe Rogan podcast had some bad consequences: SpaceX delayed its test launches for the Commercial Crew program and had to be reviewed by NASA. Tesla stock prices plummeted. However, social media users generally supported Elon Musk rather than condemned him for this, and the video got more than 35 million views.
How long will that stay for? We don't know. But everything Musk did on social media, including the tweets that caused him billions, played a part in Tesla's success. With his every action and every pronounced thought he keeps the world watching and the buyers on the edge of their sits. He creates a universe that's as exciting to watch as a Netflix show, and that people desperately want to be a part of. And they can be - by purchasing Tesla.
Today, consumers turn to what people are saying about a brand online before deciding to make a purchase. And on social media, more people can view what people are saying about your brand than ever before. 65% of social media users say that they use social media platforms to find information about brands, services, and products. At least 80% of consumers turn to social media to get advice about products, too.
On social media, the average response time is 24 hours. But people want to hear back from you much sooner than that. In fact, 42% of customers want a response within 60 minutes of contacting you. So you have to be on top of your game and write back as soon as possible.
Starbucks is no stranger to getting creative on social media, either. They made accounts for specific seasonal beverages, like the Pumpkin Spice Latte. More than 100,000 Twitter users follow the account.
Listening to social media is a great way to make sure that you never miss a post. Tesla was monitoring their mentions when a product suggestion was made to them on Twitter, and they implemented the change a week later.
More important, Musk has for years managed to bypass conventional marketing, harnessing social media to spread his gospel. In doing so, he won a militant fanbase that continually trumpets his crusade.
(CBS News) -- Tesla founder and CEO Elon Musk is ratcheting up his war with the press, accusing media companies in a tweet of hypocrisy and of having lost the public's trust. He also vowed to launch a website where users "can rate the core truth of any article" and track the credibility of journalists and publications.
The tweet linked to an analyst note brushing off media criticism of Tesla, whose stock has fallen more than 10 percent this year amid questions about its vehicle production, safety concerns and other operational issues.
"Anytime anyone criticizes the media, the media shrieks 'You're just like Trump!'" Musk wrote. "Why do you think he got elected in the first place? Because no ones believes you any more. You lost your credibility a long time ago.
Auto brands including, BMW, Honda, Audi, Infiniti, Cadillac, and Porsche utilized paid social heavily. The brands mainly focused their ad spend on Facebook, Instagram, and YouTube. Featuring ads with pictures of their new cars, and what they are planning for the future. Some of the brands had very similar media mix breakdowns, while others focused heavily on one area.
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