Advertising Rules Reminder

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Theresa Cristobal

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Mar 25, 2013, 5:08:39 PM3/25/13

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As a reminder, any advertising of HUD homes must adhere to advertising and showing guidelines. If we receive any calls or complaints from HUD regarding the advertising of one of our properties, it will result in a temporary suspension for the listing broker. You need to be the ones setting the example for other selling agents in the field. Remember, other selling agents think of you as the local HUD expert in your community!

The guidelines are as follows:

Always include the Equal Housing Opportunity Logo
Always include a HUD-home disclosure and link to HUD’s listing site www.hudhomestore.com and www.hudpemco.com for more information
Note any flood pain zones, or other warning information as it appears on the property’s internet listing
Adhere to all federal, state, county, city and real estate commission advertising regulations as well as compliance with Truth-in-Lending Act when advertising HUD homes; include but not limited to Blind Advertising, regulations regarding directional, etc.
Do advertise HUD homes in a professional and ethical manner; be positive and proactive in your HUD home advertising, do not destroy, damage or remove signage and advertising of the HUD registered listing agent
Advertise the property’s list price based on the list price found on www.hudhomestore.com. Do not state or imply an incorrect price which differs from the list price on HUD’s listing site
If your advertisement mentions the Seller paying closing costs, you must use the verbiage, “Seller will pay up to 3% closing costs”
Refer to HUD homes as For Sale. Do not advertise properties as distressed, foreclosed, government, must sell, or repossessed. Avoid all negative connotations
Do not place a sign on HUD’s properties. Only the local listing broker is allowed to place a sign on the property. Agents may use directions, but not excessively

Thank you,

Theresa Cristobal
Marketing
1-877-927-7313 / Direct 916-678-6830
FAX 916-927-7454
1601 Response Road, Suite 260
Sacramento, CA 95815
hudpemco.com