E-commerce Technology Market Thrives As More Consumers Shop Online

[KRISARU.com]

The e-commerce platforms market is thriving as consumers increasingly
purchase products through the internet, according to a report
published by Econsultancy this month.
London, UK (Syndacast) Jan 28, 2009 -- Research for Econsultancy's E-
commerce Platforms Buyer's Guide 2009 found that the ecommerce market
will grow by 15% to a value of £540 million in 2009, despite the gloom
surrounding the wider economy.

Econsultancy's Research Director Linus Gregoriadis said: "Companies
are investing in e-commerce because this is one of the few rays of
sunshine in the beleaguered business world at the moment. However,
companies can't rely on their digital channels to deliver unless they
get best-of-breed technology and the most suitable platform.
"The best e-commerce platforms have demonstrated repeatedly that they
are able to generate higher levels of revenue, by focusing on elements
such as usability and SEO and helping to streamline e-business."
This market valuation reflects the combined revenues of e-commerce
platform vendors alongside associated e-commerce technologies such as
on-site search, analytics and optimisation.

Key market trends in 2009

* Offline world realises the importance of e-commerce
* Site owners use data to optimise e-commerce performance
* Retailers seek to differentiate, and embrace users
* Multi-channel firms strive for an integrated approach

About the E-commerce Platforms Buyer's Guide

The guide is aimed at companies who are investigating the e-commerce
platforms market, with profiles of 23 leading UK vendors. The guide
also provides details on the various issues and trends affecting this
sector, as well as plenty of advice about how to select the right
platform.

Which vendors/technology platforms are featured in the buyer's guide*

Actinic, Broadvision, BT Fresca, ChannelAdvisor, Design UK, Digivate,
eCommera, e-inbusiness, Ekm Systems, ePages, eSellerPro, GSI Commerce,
Hybris, Imano, Maginus, Moneyspyder, Motive, Pod1, Quicklive Commerce,
Red Technology, Screen Pages, Snow Valley and Venda

Report URL http://econsultancy.com/reports/e-commerce-platforms-buyer-s-guide-2009


About E-consultancy
Econsultancy is a community where the world's digital marketing and
ecommerce professionals meet to sharpen their strategy, source
suppliers, get quick answers, compare notes, help each other out and
discover how to do everything better online.
Founded in 1999, Econsultancy has grown to become the leading source
of independent advice and insight on digital marketing and ecommerce.
Our reports, events, online resources and training programmes help our
80,000+ members make better decisions, build business cases, find the
best suppliers, look smart in meetings and accelerate their careers.

Reports
Econsultancy is an award-winning online publisher of reports covering
best practice, user experience benchmarking, market data, supplier
selection, template files, trends and innovation aimed at internet
professionals who want practical advice on all aspects of e-business.

Training, Learning & Development
Econsultancy operates a highly popular training division, used by the
world's leading brands for staff education, both in-house and via
public courses. We provide training across all areas of digital
marketing and ecommerce and at all levels from accredited one-day
courses to formal qualifications including postgraduate certificates
and a Masters in Digital Marketing.

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Econsultancy hosts over 100 events a year, including conferences such
as the Online Marketing Masterclasses, Future of Digital Marketing and
Digital Cream as well as regular Supplier Showcases, Roundtables, the
annual Innovation Awards and a range of social events.

Econsultancy.com
Econsultancy.com attracts over 180,000 unique users per month where
they access reports, read the blog and take part in discussions in the
forums. Econsultancy members can link up with other members and
digital suppliers through our directories, as well as find a new job
or new digital talent using the job listings.