OK, maybe that's not a universal truth, but for me and for millions of other people who grew up in South Florida in the 80s and 90s, Miami Subs represents that particular time and place better than any TV show, family photo album, or rendition of 69 Boyz's "Tootsee Roll" ever could. With its tropical neon colors, staff in floral tourist shirts, and Key lime pie, the sandwich chain was designed to be the culinary representation of the region.
I was far from alone in my devotion to Miami Subs. During its peak, the chain was wildly successful. By the mid-90s, there were nearly 200 locations, mostly in Florida. The clientele ranged from the average Floridian to the state's de-facto royalty. "I had [golfing legend] Greg Norman pull into my drive-through in his Rolls Royce and get wings and a bottle of Dom," said Steve Klass, EVP of Marketing and a former franchisee in Palm Beach Gardens, Florida. "I also had Jack Nicklaus."
Everything about Miami Subs, from the decor and menu to the prolific expansion and profits, can be credited to Konstantinos "Gus" Boulis. Like most residents of Florida, Boulis came from elsewhere. Born in northern Greece, Boulis ditched the merchant marines in Canada, where he helped build a different sub chain, becoming fantastically wealthy by his twenties.
A young Boulis relocated to Key West, where in 1980 he opened up a restaurant called Mr. Submarine. Apparently smitten with his adopted home, he eventually changed the name to Miami Subs and adopted the aesthetically Floridian theme. "Back in the early days, he knew a Key West artist, and this artist would hand-paint the interiors of each one of our restaurants with all kinds of Florida tropical scenes, underwater scenes, underwater life, manatees," said Klass. And although Miami Subs was Floridian through and through, Boulis paid homage to his own Greek heritage through the inclusion of gyros.
Boulis led the chain's impression growth, as well as its evolution from Miami Subs to Miami Subs Grill with the expansion of the menu. And as the business chain flourished, so did its founder's wealth. He owned a plane.
In 1999, Boulis sold Miami Subs Grill to the hot dog juggernaut Nathan's Famous. He remained connected to the business through personal ties and consultancy roles, but his primary venture became a gambling boat company called SunCruz Casinos, which took patrons to international waters just outside the reach of Floridian gambling laws. (My peers will remember the annoying SunCruz jingle as well.) After a bit of contentious political wrangling, state officials decided to force Boulis to sell SunCruz, due to a law barring non-citizens from owning commercial vessels.
On February 6, 2001, as Boulis left his office in his BMW, two cars boxed him in, forcing him to stop. A gunman emerged from the black Mustang beside Boulis's car and shot the Miami Subs founder three times, killing him. Moscatiello had hired a hitman, and that hitman got the job done.
Miami Subs languished after Boulis's murder, whether causative or correlative. The company was bought and sold a couple of times, and the majority of stores closed as the 21st century settled in. But don't fret, for either the sub chain or the place it represents. Miami and its Subs have a savior, and his name is Pitbull. Yes, that Pitbull.
"Pitbull grew up in our Lincoln Road Miami Subs writing music and eating gyro platters," said Klass. "He loved the brand. When he started becoming big time, he reached out to us." In July 2012, Armando "Pitbull" Prez purchased a significant equity stake in Miami Subs Grill, buying himself a seat on the board of directors and the accompanying role of spokesman.
"We're here to make Miami history, new Miami Subs history, and show the world what you can do when two great brands run parallel, coincide, collide, come together, and take over the world," declares Pitbull in a promotional video. (Pitbull's team declined requests for comment for this story.)
Maybe he's right. In the era of Mr. Worldwide, Miami Grill (as it has been renamed) has established international expansion plans, both executed and in-progress. There are now locations in Yangon, Myanmar and Kuala Lumpur, Malaysia. The company is looking into the Middle East and South America.
Pitbull has a lot to do with it. In both domestic and international locations, the rapper's picture is plastered all over the walls and his voice dominates the speaker system. Maceda tells me that Malaysians particularly love Miami and Pitbull. But, as is fitting in a postmodern world, local flavor is integrated with the Floridian: The Myanmar location features grilled mutton on the menu and a group called the Ocean Drive Band performing international and Burmese hits six nights a week.
If Pitbull can evolve into Mr. Worldwide, selling the sound of Miami, then maybe he can help sell its food around the globe, too. But just as the success story of Miami and Florida is inextricably linked to the drug crime of the 80s and 90s, the area's best sub chain has a similarly colorful past.
It also must be noted that self-published authors have been responsible for a new subtitling trend where fiction is concerned. Because they have less regard for the traditional way of doing things, and because they tend to be more experimental and bigger risk-takers, many indie novelists have started incorporating keywords into the novel subtitles in the way that memoirists and self-help authors are encouraged to do. This is an interesting case study from a book out on Time Square Publishing. The print version is listed as: Paladine (Paladine Anti-terrorism series) (Volume 1) while the Kindle version is listed as: Political Thriller: PALADINE, an American Assassin: a terrorism, vigilante justice and assassination suspense thriller (Paladine Political Thriller Series Book 1) Kindle Edition. Undoubtedly this choice was based on the idea that Kindle readers would be typing keywords into Amazon or their Amazon app.
MILWAUKEE, Wis. (CBS 58) -- Have you noticed yourself using the 'subtitle' feature more often while watching or streaming shows and movies? But if you were to flip to a classic show on MeTV, it seems way easier to hear.
You're not alone. We asked this question on Facebook and most of you said you need those subtitles to understand. In a Preply survey last year, half of Americans said they too watch with subtitles on and almost three quarters said it's because whatever they're watching sounds muddled.
Why is that? What's changed? Randy Bobo and Peter Batchelder are audio engineers at Independent Studios in Milwaukee. They say it's got a lot to do with technology. Filmmakers' technology but also our technology.
"If you go back to old TV, Dick Van Dyke, Andy Griffith and stuff." said Bobo. "That was shot on film. It was probably put to an optical track. And the optical track, like an LP, had a limited dynamic range." Randy Bobo, Independent Studios
"It was all in the middle where your voice is." he explained. "All those shows are really, seriously focused on voice. Modern taste and mixing techniques, we can do a lot more than that. We can do high ends, we can do really deep bass and that causes, maybe, you to lose some of that dialogue."
"Dynamic range is the difference between the softest part of the sound, and the loudest part of the sound." Bobo said. "The dialogue may seem soft because the explosion in the action scene has to be so loud."
The possibilities of television are endless. With the added bonus of streaming platforms, there are countless shows to watch from around the world. This means shows that are in other languages. The idea for reading subtitles in order to watch a show may be cumbersome.
In the wise words of director Bong Joon-ho, "Once you overcome the one-inch tall barrier of subtitles, you will be introduced to so many more amazing films." In this case, it's television. There are many shows on Netflix in the countries original language that comes in a variety of subtitle languages. If journeying into the world of the subtitled shows, here's a list that are a must-watch.
Netflix's The Rain is a Danish post-apocalyptic show that premiered back in 2018. Everyone's worst fear comes true when a deadly virus is carried by rainwater. A majority of the population gets wiped. It centers around two siblings who journey across Denmark with survivors looking for safety.
On the lookout for their father, they might discover some answers. Reviews for the show praise the dynamic relationship between the characters and the fear that radiates from the virus. Many felt its a reboot of a classic theme but with some fresh ideas.
The Turkish show The Protector wrapped up its third season on Netflix. The show is a combination of European culture, drama, romance, and the supernatural. The entire show is in Turkish but it doesn't deter from the storyline.
Seeped deep into Turkey's culture, it follows the journey of a young man whose life is changed when he discovers he is the next Protector of a secret society. His duty is to protect his home from an immortal enemy. What makes the show fun to watch is the fact that it's in Turkish and it only enhances the cultural aspects seen in the plot elements.
For those who are a fan of the Titanic and want something peculiar the form of a show, then High Seas is the best bet. The Spanish mystery drama has an odd mix of reviews. Some fans love the mystery of the show but can't help but have a guilty pleasure for the bad acting, shotty plot and comical special effects.
The show focuses on the mysterious events around two sisters. On a trip from Spain to Brazil, a number of deaths occur on the ship. The sisters become embroiled in the investigation. As the series progresses, secrets unfold and they start to lead back to the two sisters.
The Valhalla Murders is a great way to get started into reading subtitles. The show is only eight episodes and was created in Iceland. It's also a show for fans of crime dramas full of thrilling turns. The show follows and Oslo detective with a troublesome past.
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